Rufe talla

Mujallar Fortune aka buga matsayi na biyu na shekara-shekara na manyan shugabanni 50 na duniya da ke canzawa da kuma tasiri a masana'antu daban-daban, kuma shugaban kamfanin Apple Tim Cook ne ya jagoranta. Na biyu shi ne Mario Draghi, shugaban ECB, na uku shi ne shugaban kasar Sin Xi Jinping da na hudu Paparoma Francis.

"Babu wani shiri na gaske don maye gurbin almara, amma wannan shine ainihin abin da Tim Cook ya yi a cikin shekaru uku da rabi da suka gabata tun bayan mutuwar Steve Jobs." ya rubuta Fortune ga mutumin farko na matsayi.

"Cook steered Apple sosai da ƙarfi, wani lokacin zuwa ban mamaki wurare, wanda ya tabbatar da shi a matsayi na 1st a Fortune ta jerin manyan duniya shugabannin duniya," ya bayyana zabi na mujallar, wanda ya kawo a matsayin misali, ban da sabon Apple Pay ko Apple Watch. kayayyaki, da farashin haja mafi girma a tarihi da kuma buɗaɗɗe da damuwa ga matsalolin zamantakewa kowane iri.

A cikin cikakken bayanin Cook ta Adam Lashinsky, wanda Fortune tare da jagorori aka buga, a cikin wasu abubuwa, an tattauna yadda shugaban kamfanin Apple na yanzu ke aiki bayan karbar sandar daga hannun Steve Jobs. Tabbas sakamakon yana da kyau - a karkashin jagorancin Cook, Apple ya girma zuwa kamfani mafi daraja a duniya, kodayake Tim Cook ya kasance shugaba daban fiye da Ayyuka. Amma shi da kansa ya yarda cewa dole ne ya saba.

"Ina da fatar hippo," in ji ta, "amma ta yi kauri. Abin da na koya bayan Steve ya tafi, abin da na sani kawai a kan ka'idar, watakila matakin ilimi, shi ne cewa ya kasance garkuwa mai ban mamaki a gare mu, ga ƙungiyar zartarwarsa. Wataƙila babu ɗayanmu da ya yi godiya sosai domin ba mu mai da hankali a kai ba. Mun mayar da hankali kan samfuranmu da tafiyar da kamfani. Amma da gaske ya kama duk kiban da suka taso mana. Ya kasance yana samun yabo. Amma a gaskiya, ƙarfin ya fi yadda nake tsammani.'

Amma ba duk ranakun rosy ba ne don Cook a cikin ɗayan wuraren da aka fi kallo, aƙalla a duniyar fasaha. 'Dan ƙasar Alabama ya yi hulɗa da Apple Maps fiasco ko bust tare da GT Advanced Technologies akan sapphire. Ya kuma yi watsi da nadin John Browett a matsayin shugaban shagunan sayar da kayayyaki. Daga karshe ya sake shi bayan wata shida.

"Ya tunatar da ni yadda yake da mahimmanci ka dace da al'adun kamfanin, kuma yana ɗaukar lokaci don fahimtarsa," in ji shi. “A matsayinka na Shugaba, kana da hannu cikin abubuwa da yawa wanda kowannensu ba ya samun kulawa. Dole ne ku sami damar yin aiki cikin gajeriyar zagayowar, tare da ƙarancin bayanai, tare da ƙarancin ilimi, tare da ƙarancin gaskiya. Lokacin da kai injiniya ne, kana so ka yi nazarin abubuwa da yawa. Amma lokacin da kuka yi imani cewa mutane sune mahimman abubuwan tunani, dole ne ku yanke shawara mai sauri. Domin kana so ka tura mutanen da suke da kyau. Kuma ko dai kuna son haɓaka mutanen da ba su yi daidai ba, ko kuma mafi muni, dole ne su je wani wuri daban."

Kuna iya samun cikakken bayanin Tim Cook nan.

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