Michal Ždanský Apple a yau ya tabbatar da siyan kamfanin nazarin kafofin watsa labarun Topsy Labs. Topsy ya ƙware wajen nazarin dandalin sada zumunta na Twitter, inda yake nazarin yanayin ƙayyadaddun sharuddan. Alal misali, yana iya gano sau nawa ana magana game da abin da aka bayar (tweet), wanda yake da tasiri mai tasiri a cikin kalmar, ko kuma yana iya auna tasirin yakin ko tasirin wani abu.
Topsy kuma yana ɗaya daga cikin ƴan kamfanoni da ke da damar yin amfani da tsawaitawar API na Twitter, watau cikakken tafsirin tweets da aka buga. Sannan kamfanin ya yi nazarin bayanan da aka samu ya sayar wa abokan cinikinsa, wadanda suka hada da, alal misali, hukumomin talla.
Ba a bayyana gaba ɗaya yadda Apple ke niyyar yin amfani da kamfanin da aka saya ba, Wall Street Journal duk da haka, ya speculates game da yiwuwar ƙulla-a tare da music streaming sabis iTunes Radio. Tare da bayanai daga Topsy, masu sauraro za su iya, alal misali, samun bayani game da fitattun waƙoƙi ko masu fasaha waɗanda ake magana akai akan Twitter. Ko za a iya amfani da bayanan don bibiyar ɗabi'un mai amfani da ingantaccen tallan manufa a ainihin lokacin. Ya zuwa yanzu, Apple ya sami mummunan sa'a tare da talla, ƙoƙarinsa na yin monetize aikace-aikace kyauta ta hanyar iAds bai sami amsa mai yawa daga masu talla ba.
Apple ya biya kusan dala miliyan 200 (kimanin rawanin biliyan hudu) don siyan, kakakin kamfanin ya ba da cikakken sharhi game da siyan: "Apple yana sayen ƙananan kamfanonin fasaha lokaci zuwa lokaci, kuma ba ma magana game da manufar ko shirinmu."
