Tomas Chlebek asalin Kamar yadda kowace shekara, BrandZ database na kamfanin nazari Millward Brown ya buga halin yanzu ranking na mafi daraja brands a duniya, kwatanta halin yanzu dabi'u da na bara. Apple ya mamaye matsayi mafi girma a cikinsa da babban gefe.
Apple ya kasance akan sa na ƙarshe shekaru biyu da suka wuce. Lallai a baya sauke zuwa matsayi na biyu don Google. An saita darajarsa a kasa da dala biliyan 148. A cikin shekara guda, wannan darajar ta tashi da dizzying 67%, watau kusan dala biliyan 247.
Google, wanda ya doke Cupertinos a bara, shi ma ya inganta, amma da kashi 9% kawai zuwa kasa da dala biliyan 173. Daya daga cikin manyan abokan hamayyar wayar Apple, Samsung, ya kasance a matsayi na 29 a shekara daya da ta gabata, amma tun daga lokacin ya koma na 45. Sauran kamfanonin da ke da alaka da Apple wadanda ba su kai goma ba sun hada da. Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) da Twitter (92nd).
Wadanda suka kirkiro wannan kima sun jera dalilan da yasa Apple ya koma kan gaba a fili. Babban nasara mafi girma iPhones 6 da 6 Plus sun taka rawa sosai, amma kuma sabbin ayyuka. Duk da cewa Apple Pay yana nan a Amurka kawai, bayan gabatar da shi a can ya yi tasiri ba kawai yadda mutane ke biyan kuɗi ba, har ma da shaharar bankunan da ke ba da damar wannan sabis ɗin. HealthKit, a daya hannun, za a iya amfani da duk masu na'urorin tare da iOS 8, kuma wannan yana faruwa ba kawai a tsakanin 'yan wasa, amma kuma a tsakanin likitoci, wanda ya yi amfani da damar da za su kawo sauyi a fagen bincike na likita.
Kada mu manta game da Apple Watch, wanda ya sami matsakaicin liyafar daga masu dubawa, amma masu siye sun bayyana babban sha'awa. Tasirin da suke da shi game da fahimtar alamar Apple na iya zama mahimmanci saboda Apple Watch da Apple Watch musamman ana gabatar da su azaman kayan alatu, har ma fiye da sauran samfuran kamfanin.
Millward Brown yayi la'akari da ra'ayoyin masu amfani da fiye da miliyan uku daga ƙasashe hamsin lokacin da ake haɗa darajar BrandZ. Ƙimar alamar Apple tana nuna amincin mai amfani da imani ga iyawar kamfanin.
Yana da ban sha'awa cewa shekaru goma da suka gabata (shekaru biyu kafin gabatarwar iPhone ta farko), lokacin da Millward Brown ya fara ƙirƙirar martabar alama, Apple bai dace da martaba ta matsayi ɗari ba.
Yana buƙatar maimaita lissafin asali, miliyan 246 shine biliyan 992. Wannan zai zama mai rauni sosai idan manyan kamfanoni masu daraja a duniya suna da ƙima "kawai" a cikin ɗaruruwan da dubun miliyoyin daloli :)