Michal Marek ne adam wata A karon farko cikin shekaru uku, Apple ya kasa kare matsayinsa na alama mafi daraja a duniya bisa ga kima BrandZ. Babban abokin hamayyarsa Google ne ya shirya kamfanin na Cupertino, wanda ya kara darajarsa da kashi 40 cikin dari a cikin shekarar da ta gabata. Darajar alamar Apple, a gefe guda, ta fadi da kashi biyar.
A cewar wani bincike da wani manazarci kamfanin Millward Brown ya yi, darajar Apple ta ragu da kashi 20 cikin dari a shekarar da ta gabata, daga dala biliyan 185 zuwa dala biliyan 147. A daya bangaren kuma darajar dala ta Google ta tashi daga biliyan 113 zuwa biliyan 158. Sauran babban mai fafatawa na Apple, Samsung, shi ma ya karfafa. Ya samu daukaka da matsayi daya daga matsayi na 30 na bara a wannan matsayi kuma ya samu karuwar darajar tambarin sa da kashi ashirin da daya cikin dari daga dala biliyan 21 zuwa dala biliyan 25.
Koyaya, a cewar Millward Brown, babbar matsalar Apple ba lambobin ba ce. Abin da ya fi ban sha'awa shi ne gaskiyar cewa shakku suna fitowa akai-akai, ko Apple har yanzu shine kamfanin da ke bayyana da kuma canza duniyar fasahar zamani. Sakamakon kudi na Apple har yanzu yana da kyau, kuma samfuran da aka tsara a California suna siyarwa fiye da kowane lokaci. Amma shin Apple har yanzu shine mai ƙirƙira kuma mai ƙaddamar da canji?
Duk da haka, kamfanonin fasaha suna mulkin duniya da kasuwannin hannayen jari, kuma Microsoft, wani kamfani daga wannan fannin, shi ma ya inganta da matsayi uku a cikin matsayi. Har ila yau, darajar kamfanin daga Redmond ya karu da cikakken kashi na biyar, daga dala biliyan 69 zuwa dala biliyan 90. Kamfanin IBM, a gefe guda, ya sami raguwar raguwar ƙarancin kashi huɗu. Mafi girma daga nau'in kamfanonin fasahar Facebook ne ya rubuta, wanda ya kimanta alamar sa da kashi 68% mai ban mamaki daga dala biliyan 21 zuwa 35 a cikin shekara guda.
A bayyane yake cewa kwatanta kamfanoni bisa ga ƙimar kasuwa na samfuran su (ƙimar alama) ba shine mafi girman ƙima na nasarar da halayen su ba. Akwai ma'auni da yawa don ƙididdige ƙimar wannan nau'in, kuma sakamakon ƙididdigewa ta hanyar manazarta daban-daban da kamfanonin bincike na iya bambanta sosai. Duk da haka, ko da irin waɗannan ƙididdiga na iya haifar da hoto mai ban sha'awa game da abubuwan da ke faruwa a yanzu a fagen kamfanonin duniya da tallace-tallace.
Mu jira bayan WWDC :)
Abin takaici, samfurin juyin juya hali wanda zai sake mayar da shi zuwa saman ba a gabatar da shi na dogon lokaci ba kamar yadda Xenon ya rubuta, za mu jira WWDC kuma mu ga abin da kuma idan Apple zai ba mu mamaki.
Na gamsu da sakamakon. Na sabunta zuwa 11 2013 MBA kuma ina tsammanin cewa a matsayin kwamfutar tafi-da-gidanka shine mafita mai kyau. Babban baturi da girma. Wani har yanzu yana fushi da juyin juya hali ... amma za su jawo hankalin z5 da zarar sabon iphone ya fito.
Don haka, sama da duka, ba dole ne mu ga Android kawai a bayan Google ba, a bayanta kuma shine mafi kyawun injin bincike, YouTube, da sauransu. Don haka, a matsayina na mai son Apple mai ƙwazo, na gane wannan nasarar ta Google.