Michal Marek ne adam wata Apple ya ci gaba da samun ƙananan kamfanonin fasaha a cikin 2016, kuma a wannan lokacin yana ɗaukar kamfani a ƙarƙashin reshe Mai hankali, wanda ke amfani da hankali na wucin gadi don tantance yanayin mutane ta hanyar nazarin yanayin fuskar su. Ba a bayyana sharuɗɗan kuɗi na sayan ba.
Har zuwa yanzu, an yi amfani da fasahar kamfanin Emotient, alal misali, ta hanyar hukumomin talla, wanda godiya ga shi zai iya kimanta halayen masu sauraro, ko 'yan kasuwa, wanda a cikin irin wannan hanya yayi nazarin halayen abokan ciniki zuwa takamaiman ɗakunan ajiya tare da kaya. Amma kuma fasahar ta sami aikace-aikacen ta a fannin kiwon lafiya, inda godiya ga shi, likitoci sun sanya ido kan abin da ke faruwa a cikin marasa lafiya da ba su iya bayyana shi da baki.
Har yanzu ba a bayyana yadda za a yi amfani da fasahar wannan kamfani a Cupertino ba. Kamar koyaushe, Apple yayi sharhi game da siyan tare da wata sanarwa gabaɗaya: "Muna sayan ƙananan kamfanonin fasaha lokaci-lokaci kuma ba ma yin sharhi game da manufar sayan ko shirye-shiryenmu na gaba."
A kowane hali, a bayyane yake cewa fannin fasaha na wucin gadi da gane hoton injin yana da "zafi" da gaske a cikin Silicon Valley. Irin wannan fasaha tana haɓaka da sauri ta duk manyan kamfanoni waɗanda ke da fifikon IT, gami da Facebook, Microsoft da Google. Bugu da kari, Apple da kansa ya riga ya mallaki kamfanoni masu aiki akan wannan fasaha. Lokaci na ƙarshe shine game da farawa Gyaran fuska a perceptio.
Duk da haka, karuwar sha'awar abin da ake kira "ganewar fuska" ba yana nufin sanin fuskar kwamfuta ba tare da jayayya ba. Facebook bai kaddamar da aikace-aikacen sa na Moments a Turai ba saboda damuwa na tsari, kuma Google's Photos aikace-aikacen yana ba da damar gane fuska kawai a Amurka.
