Tomas Chlebek asalin Mujallar Rolling Stone a fitowar Yuni ta biyu aka buga labarin da ke bayyana hanyoyin da Apple Music ke ƙoƙarin mamaye kasuwar kiɗan da ke gudana. Suna kiran su da sababbin abubuwa, ba kawai inganci ba.
Abin mamaki shine, babban sunan da ke hade da su ba zai zama Jimmy Iovine ba, amma Larry Jackson, wanda ke kula da abubuwan kiɗa na asali a Apple. A baya Jackson ya yi aiki da gidan wallafe-wallafen Interscope Records, inda ya sadu da Iovine, wanda aka ce ya yi tasiri, alal misali, sabuwar hanyarsa ta inganta kundin mawaƙa Lana Del Rey.
Ya gane cewa Lana Del Rey ya zama sananne musamman godiya ga Intanet kuma ya yanke shawarar yin amfani da shi. Maimakon saka hannun jari a wasan rediyo don marasa aure, sun yi dogayen bidiyon kiɗa da yawa, suna yin kamar gajerun fina-finai. Ko da yake babu ɗaya daga cikin kundi na "Born to Die" da ya karɓi wasan iska na rediyo na yau da kullun, ya kai lamba biyu akan taswirar Billboard lokacin da aka saki kuma ya tafi platinum.
Irin wannan tsarin yana bayyana a cikin Apple Music. Apple ya ba da tallafin bidiyoyin kiɗa masu nasara sosai H"Hotline Bling" da Drake da "Bazan iya jin fuskata ba" ta The Weeknd, shirin wasan kwaikwayo "Yawon shakatawa na duniya na 1989" mawaki Taylor Swift. Tim Cook da kansa an ce ko ta yaya ya shiga cikin ƙirƙirar bidiyon don waƙar "Borders" mawakiya MIA
Wata hanyar Apple Music ke ƙoƙarin riƙe data kasance da samun sabbin masu biyan kuɗi ita ce ta samar da kundi na musamman. Saboda wannan, alal misali, Drake ya ji daɗin babban nasara tare da sabon kundin sa mai suna "Views", wanda kawai yake samuwa akan Apple na makonni biyu na farko. A cikin Fabrairu na wannan shekara, kundin rapper Future's "EVOL" yana samuwa na musamman akan Apple, yana sanar da sakin a kan DJ Khaled's Beats 1 show radio. Kwanan nan, Apple Music ya ba da damar "Littafin Launi" na Rapper a matsayin keɓaɓɓen abun ciki.
Larry Jackson ya ce manufarsa ita ce sanya Apple Music "a tsakiyar duk abin da ya dace a al'adun pop." Ya ambaci "MTV a cikin 80s da 90s" a matsayin abin koyi. Har yanzu kuna jin kamar Michael Jackson ko Britney Spears sun zauna a wurin. Yaya kuke sa mutane su ji haka?'
Apple Music ya yi nasara, amma har yanzu yana da nisa daga mamaye kasuwar kiɗan da ke gudana. Spotify har yanzu yana mulki mafi girma tare da masu biyan kuɗi miliyan 30, yayin da Apple Music ke da miliyan 15. A cikin kimanta dabarun Apple, Rolling Stone kuma ya ambaci tsohon darektan sashin dijital na Universal, Larry Kenswila.
Kenswil yana nufin dabarun Iovine a Beats, inda tallace-tallace tare da fitattun 'yan wasa suka sami karbuwa ga duka alamar da kuma ɗan wasa. Ya ce: “Tabbas ya yi aiki a lokacin. Koyaya, ƙaddamar da kwangilar keɓancewa ba zai ba su talla mai yawa ba. Don haka har yanzu alkalan kotun sun fita.”
"Haɗin gwiwa ne kawai wanda ke ba da damar yin abubuwa masu ban sha'awa. Kusan ana biyan kuɗi don tashi a kan gado kuma ku ci karin kumallo - za ku yi ta ta yaya, "in ji manajan rap Future's Anthony Saleh.
