Apple shine kamfani mafi daraja a duniya. A karo na biyar.

Kowace shekara, Interbrand yana bugawa jeri, wanda aka kafa kamfanoni dari mafi daraja a duniya. Matsayi mafi girma a cikin wannan matsayi bai canza ba tsawon shekaru biyar yanzu, kamar yadda Apple ke riƙe shi tun 2012, tare da babban jagora sama da matsayi na biyu, da babban tsalle akan wasu da ke ƙasa da jerin. A cikin kamfanonin da ke cikin TOP 10, Apple ya samu mafi ƙanƙanta a cikin shekarar da ta gabata, amma ko da hakan ya isa kamfanin ya ci gaba da jagorantar sa.

Interbrand ya sanya Apple a matsayin farko saboda sun kiyasta darajar kamfanin a dala biliyan 184. A matsayi na biyu shi ne Google, wanda aka kimanta dala biliyan 141,7. Microsoft (dala biliyan 80), Coca Cola (dala biliyan 70) ya biyo baya tare da babban tsalle, kuma Amazon ya zagaya saman biyar da darajar dala biliyan 65. Kawai don rikodin, a wuri na ƙarshe shine Lenovo mai darajar dala biliyan 4.

Dangane da girma ko raguwa, Apple ya inganta da raunin kashi uku. IN matsayi duk da haka, akwai masu tsalle-tsalle waɗanda har ma sun inganta da dubun-duba bisa ɗari a shekara. Misali na iya zama kamfanin Amazon, wanda ke matsayi na biyar kuma ya inganta da 29% idan aka kwatanta da bara. Facebook ya yi nasara har ma da kyau, ya ƙare na takwas, amma tare da haɓaka darajar 48%. Wannan shine mafi kyawun sakamako a tsakanin mahalarta masu matsayi. Akasin haka, babban wanda ya yi rashin nasara shine Hewlett Packard, wanda ya rasa kashi 19%.

Hanya don auna ƙimar kamfanoni ɗaya ɗaya bazai dace da ainihin halin da ake ciki ba. Manazarta daga Interbrand suna da nasu hanyoyin da suke auna kamfanoni ɗaya. Shi ya sa dalar Amurka biliyan 184 na iya yin kasala yayin da ake ta magana a ‘yan watannin nan cewa Apple na iya zama kamfani na farko a duniya da ya kai dala tiriliyan.

Source: CultofMac