Ondrej Holzman Shugaban Kamfanin Apple Tim Cook yana da wata hanya ta daban ta bangarori da dama fiye da wanda ya gabace shi Steve Jobs, da kuma Washington, DC, mahaifar gwamnatin Amurka da muhimman cibiyoyin siyasa, ba shi da bambanci. Karkashin jagorancin Cook, Apple ya ƙara yawan lobbying.
Cook ya ziyarci babban birnin kasar Amurka, inda ba kasafai kamfanin na California ya bayyana a zamanin Steve Jobs ba, a watan Disamba kuma ya gana da, misali, Sanata Orrin Hatch, wanda ke rike da kwamitin kudi na Majalisar Dattawa a bana. Cook yana da tarurruka da yawa da aka tsara a DC kuma bai rasa Apple Store a Georgetown ba.
Kasancewar Tim Cook a Capitol ba abin mamaki ba ne idan aka yi la'akari da cewa Apple yana ci gaba da fadadawa zuwa wasu wuraren sha'awa, wanda ya zo da karuwar sha'awar 'yan majalisar dokokin Amurka. Misali shine Apple Watch, wanda Apple zai tattara bayanai akan motsi na masu amfani.
A cikin kwata na ƙarshe, Apple ya mamaye Fadar White House, Majalisa da wasu sassa da hukumomi 13, daga Hukumar Abinci da Magunguna zuwa Hukumar Kasuwancin Tarayya. Don kwatanta, a cikin 2009 a ƙarƙashin Steve Jobs, Apple ya yi amfani da shi kawai a Majalisa da wasu ofisoshin shida.
Ayyukan lobbying na Apple yana ƙaruwa
"Sun koyi abin da wasu a nan suka koya a gabansu - cewa Washington na iya yin tasiri sosai kan kasuwancinsu," in ji Larry Noble na Cibiyar Lauyoyin Kamfen, wata ƙungiya mai zaman kanta ta siyasa. Tim Cook yana ƙoƙarin yin magana da jami'an gwamnati tare da sassauta matsayinsa a lokacin haɓakar Apple.
Duk da cewa jarin da Apple ke zubawa a lobbying ya kasance kadan idan aka kwatanta da sauran kamfanonin fasaha, ya ninka adadin idan aka kwatanta da yanayin shekaru biyar da suka gabata. A 2013, ya kasance rikodin dala miliyan 3,4, kuma a bara bai kamata ya zama ƙaramin adadin ba.
"Ba mu taba yin aiki sosai a cikin birni ba," in ji Tim Cook shekara daya da rabi da ta gabata ga 'yan majalisar dattawan da suka yi suka yi ta tambayoyi a cikin yanayin biyan haraji. Tun daga wannan lokacin, shugaban kamfanin Apple ya yi wasu muhimman kayayyaki da za su taimaka masa a Washington.
Tun a shekarar 2013 ne yake tunkarar matsalolin muhalli Lisa Jackson, tsohon shugaban hukumar kare muhalli, wanda shi ma ya fara magana a bainar jama'a kan wannan batu. "Mun fahimci cewa muna bukatar magana game da shi," in ji ta yayin taron kungiyar Commonwealth a San Francisco.
Amber Cottle, tsohuwar shugabar kwamitin kudi na Majalisar Dattijai, wanda ya san Washington sosai kuma yanzu yana gudanar da ofishin shiga tsakani a Apple, shi ma ya zo Apple a bara.
Tare da haɓaka aiki, Apple tabbas yana son guje wa rikici tare da manyan wakilai da hukumomi na Amurka a nan gaba, kamar babban shari'a na haɓaka farashin e-littattafai ta hanyar wucin gadi ko larura biyan kudin sayayyar iyaye, wanda yaransu suka yi cikin rashin sani a cikin App Store.
Har ila yau Apple ya riga ya yi aiki tare da Hukumar Abinci da Magunguna, wanda yake tuntuɓar wasu sabbin samfuransa, kamar apps na kiwon lafiya ta wayar hannu, kuma ya nuna sabon Apple Watch da Health app ga Hukumar Ciniki ta Tarayya a cikin bazara. A takaice dai, a fili kamfanin California yana ƙoƙari ya kasance mai himma sosai don hana matsalolin da za su iya tasowa.
