Rufe talla

An yi tsammani. Apple a yau ya sanar a karon farko cikin shekaru goma sha uku cewa ya ga raguwar kudaden shiga na shekara-shekara a cikin kwata na karshe. Yayin da kwata na biyu na kasafin kudi na bara ya samu kudaden shiga dala biliyan 58 akan dala biliyan 13,6 na kudaden shiga, a bana adadin ya kasance kamar haka: Dala biliyan 50,6 na kudaden shiga da kuma dala biliyan 10,5 a jimlar riba.

A lokacin Q2 2016, Apple ya sami nasarar siyar da iPhones miliyan 51,2, iPads miliyan 10,3 da Mac miliyan 4, wanda ke wakiltar raguwar shekara-shekara ga duk samfuran - iPhones sun ragu da kashi 16 cikin ɗari, iPads sun ragu da kashi 19 cikin 12 yayin da Macs suka ragu da kashi XNUMX cikin ɗari.

Rushewar farko tun 2003 baya nufin cewa Apple ya daina yin kyau kwatsam. Har yanzu yana daya daga cikin mafi mahimmanci kuma a lokaci guda kamfanoni mafi riba a duniya, amma giant na California ya biya mafi yawa don raguwar tallace-tallace na iPhones da kuma gaskiyar cewa ba shi da irin wannan samfurin mai nasara mai yawa ban da wayar. .

Bayan haka, wannan shine faɗuwar shekara ta farko a tarihin iPhone, watau tun 2007, lokacin da ƙarni na farko ya zo; duk da haka, an yi tsammani. A gefe guda, kasuwannin suna ƙara cikawa, masu amfani ba sa buƙatar siyan sabbin wayoyi koyaushe, kuma a lokaci guda a shekarar da ta gabata, iPhones sun sami ƙaruwa mai yawa a cikin tallace-tallace saboda gaskiyar cewa sun kawo manyan nuni.

Shugaban Kamfanin Apple Tim Cook da kansa ya yarda cewa babu sha'awar sabbin iPhones 6S da 6S Plus kamar yadda kamfanin ya yi rajista shekara guda kafin iPhones 6 da 6 Plus, wanda ya ba da ƙarin sabbin abubuwa idan aka kwatanta da ƙarni na baya. A lokaci guda, duk da haka, ana iya sa ran yanayin zai inganta, dangane da duka iPhone SE da aka saki kwanan nan, wanda ya sadu da amsa mai kyau kuma, a cewar Cook, ya fi sha'awar Apple ya shirya, da kuma faduwar. iPhone 7. The karshen iya rikodin irin wannan sha'awa kamar yadda iPhone 6 da 6 Plus.

Rigimar da aka riga aka saba yi ta iPads, wanda tallace-tallacen da ke faɗuwa a cikin kwata na takwas a jere. A cikin shekaru biyu da suka gabata, kudaden shiga daga iPads sun ragu da kashi 40 cikin dari, kuma Apple har yanzu ya kasa daidaita lamarin. A cikin kwata-kwata na gaba, ƙaramin iPad Pro da aka gabatar kwanan nan zai iya taimakawa, kuma Tim Cook ya ce yana tsammanin sakamako mafi kyau na shekara-shekara a cikin shekaru biyu da suka gabata a cikin kwata na gaba. Duk da haka, ba za a iya zama wani magana na magaji ko mabiyin iPhone cikin sharuddan riba.

Daga wannan ra'ayi, akwai kuma har yanzu hasashe game da ko za su iya zama samfurin ci gaba na gaba, da Apple Watch, wanda, ko da yake sun yi nasara a farkon, ba su da wani zane na kudi. A fagen agogon, duk da haka, har yanzu suna mulki: a cikin shekarar farko a kasuwa, kudaden shiga daga agogon Apple sun kai dala biliyan 1,5 fiye da abin da mai yin agogon gargajiya na Swiss Rolex ya ruwaito na tsawon shekara (dala biliyan 4,5).

Koyaya, waɗannan lambobin suna zuwa ne kawai daga lambobin kai tsaye waɗanda Apple ya buga a cikin 'yan watannin nan, ba daga sakamakon kuɗi na hukuma ba, inda Apple har yanzu ya haɗa agogon sa a cikin babban nau'in sauran samfuran, inda, ban da Watch, akwai kuma, don misali, Apple TV da Beats. Koyaya, wasu samfuran sun girma azaman nau'in kayan masarufi kawai, kowace shekara daga dala biliyan 1,7 zuwa dala biliyan 2,2.

[su_pullquote align=”hagu”]Apple Music ya zarce masu biyan kuɗi miliyan 13.[/ su_pullquote]Macs, wanda Apple ya sayar a cikin kwata na ƙarshe da 600 ƙasa da shekara guda da ta gabata, shi ma ya sami raguwa kaɗan, jimlar raka'a miliyan 4. Wannan shi ne kashi na biyu a jere da tallace-tallace na Mac ya ragu a kowace shekara, don haka a fili ko kwamfutar Apple sun riga sun kwafi yanayin kasuwar PC, wanda ke ci gaba da faduwa.

Akasin haka, ɓangaren da ya sake yin kyakkyawan aiki shine sabis. Godiya ga tsarin muhallin da Apple ke ci gaba da girma, wanda na'urori biliyan daya ke tallafawa, kudaden shiga daga ayyuka ($ 6 biliyan) sun ma fi na Macs ($ 5,1 biliyan). Wannan shine kwata na hidima mafi nasara a tarihi.

Ayyukan sun haɗa da, alal misali, App Store, wanda ya ga karuwar kashi 35 cikin 13 na kudaden shiga, kuma Apple Music, bi da bi, ya zarce masu biyan kuɗi miliyan XNUMX (a watan Fabrairu ya kasance miliyan 11). A lokaci guda, Apple yana shirya wani tsawaita Apple Pay nan gaba kadan.

Tim Cook ya bayyana kwata na biyu na kasafin kudi na shekarar 2016 a matsayin "mai matukar sha'awa da kalubale", duk da haka, duk da raguwar kudaden shiga na tarihi, ya gamsu da sakamakon. Bayan haka, sakamakon ya cika tsammanin Apple. A cikin sanarwar manema labarai, shugaban kamfanin ya jaddada sama da duk nasarar ayyukan da aka ambata a sama.

A halin yanzu Apple yana rike da tsabar kudi dala biliyan 232,9, tare da adana dala biliyan 208,9 a wajen Amurka.

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