Rufe talla

Steve Jobs ya sanar da yin murabus daga mukaminsa na shugaban kamfanin Apple. Ta yaya wannan shawarar za ta shafi kasuwancin?

Farashin hannun jari na Apple ya fadi bayan sanarwar, amma ya riga ya kasance a matsayi mafi girma a yau. An nada Tim Cook a matsayin sabon Shugaba.

Tafiya zuwa tarihi

Ayyuka na ɗaya daga cikin uku waɗanda suka kafa Apple. An kore shi daga kamfanin a shekarar 1986 bayan ya kulla makirci da darakta John Sculley a lokacin. Ya riƙe kaso ɗaya kawai na Apple. Ya samo kamfanin kwamfuta NeXT kuma ya sayi ɗakin studio Pixar.

Apple yana asara sannu a hankali amma tabbas tun farkon rabin 1990s. Babbar matsalar ita ce sabon tsarin aiki na Copland da aka dade ana jinkiri, da tafiyar hawainiya na kirkire-kirkire da rashin fahimtar kasuwa. Ayyuka kuma ba su da kyau, kwamfutocin NeXT suna da ƙananan tallace-tallace saboda tsada. Haɓaka Hardware ya ƙare kuma kamfanin yana mai da hankali kan tsarin aikin NeXTSTEP na kansa. Pixar, a gefe guda, yana bikin nasara.

A tsakiyar shekarun 427, ya bayyana a fili cewa Apple ya kasa samar da nasa tsarin aiki, don haka an yanke shawarar siyan na'urar da aka yi. Tattaunawa tare da kamfanin Kasance game da BeOS ɗin sa ya ƙare cikin rashin nasara. Jean-Louis Gassée, wanda ya taɓa yin aiki a Apple, yana haɓaka buƙatunsa na kuɗi. Don haka za a yanke shawarar siyan NeXTSTEP akan dala miliyan 1. Ayyuka suna komawa ga kamfani a matsayin darekta na wucin gadi tare da albashi na $ 90 a shekara. Kamfanin na fuskantar durkushewa gaba daya, yana da jarin aiki na kwanaki XNUMX kacal. Steve ba tare da jin ƙai ya ƙare wasu ayyuka ba, daga cikinsu, misali, Newton.

Hadiya ta farko ta tsohon darakta ita ce kwamfuta iMac. Yana jin kamar wahayi. Har sai lokacin, launin beige mai mulki na akwatunan murabba'in an maye gurbinsu da filastik mai launi mai launi mai launi da siffar kwai mai ban sha'awa. A matsayinsa na kwamfutoci na farko, iMac ba shi da faifan diski na al’ada a lokacin, amma yana da sabon kebul na USB.

A cikin Maris 1999, an ƙaddamar da tsarin aiki na uwar garken Mac OS X Server 1.0. Mac OS X 10.0 aka Cheetah ya bayyana akan ɗakunan ajiya a cikin Maris 2001. Tsarin aiki yana amfani da kariya ta ƙwaƙwalwar ajiya da ayyuka da yawa.

Amma ba komai ke tafiya yadda ya kamata ba. A 2000, Power Mac G4 Cube ya bayyana a kasuwa. Duk da haka, farashin yana da girma kuma abokan ciniki ba sa darajar wannan gem ɗin ƙira sosai.

Matakan juyin juyi

Ba ƙari ba ne a ce Apple, karkashin jagorancin Ayyuka, ya canza masana'antu fiye da ɗaya. Kamfanin kwamfuta na musamman ya koma fagen nishaɗi. A 2001, ya gabatar da na farko iPod player da damar 5 GB, a 2003, da iTunes Music Store aka kaddamar. Kasuwancin kiɗan dijital ya canza akan lokaci, shirye-shiryen bidiyo suna bayyana, fina-finai daga baya, littattafai, nunin ilimantarwa, kwasfan fayiloli…

Abin mamaki ya faru ne a ranar 9 ga Janairu, 2007, lokacin da Ayyuka suka nuna iPhone a taron Macworld & Expo, wanda aka halicce shi a matsayin samfurin ci gaban kwamfutar hannu. Cikin karfin gwiwa ya bayyana cewa yana son kama kashi daya cikin dari na kasuwar wayoyin hannu a cikin shekara guda. Wanda ya yi da launuka masu tashi. Ya samu nasarar da ba a taba ganin irinsa ba a tattaunawa da kamfanonin sadarwa. Masu gudanar da aiki suna fafatawa don haɗawa da iPhone a cikin fayil ɗin su kuma har yanzu suna ba da zakka ga Apple.

Yawancin kamfanoni sun yi ƙoƙarin yin nasara tare da kwamfutar hannu. Apple ne kawai ya gudanar da shi. A ranar 27 ga Janairu, 2010, an gabatar da iPad ga jama'a a karon farko. Siyar da kwamfutar hannu har yanzu yana yayyage jadawalin tallace-tallace.

Shin zamanin majagaba na IT yana ƙarewa?

Ayyuka na barin mukaminsa na Shugaba, amma bai yi watsi da jaririn ba - Apple. Matakin nasa abu ne mai fahimta. Ko da yake sanarwar ta ce yana da niyyar ci gaba da zama ma'aikaci kuma yana magance abubuwan kirkire-kirkire, amma da alama ba zai yi tasiri sosai kan abubuwan da ke faruwa a kamfanin Apple ba. Amma mai yiwuwa kamfanin yana rasa babban kuɗinsa - alamar alama, mai hangen nesa, ƙwararren ɗan kasuwa da kuma mai tsaurin ra'ayi. Tim Cook babban manajan ne, amma sama da duka - akawu. Lokaci zai ga idan ba za a yanke kasafin kudin sassan ci gaba ba kuma Apple ba zai zama wata katafaren kwamfuta da ke mutuwa sannu a hankali ba.

Abin da ya tabbata shi ne cewa zamani a cikin masana'antar kwamfuta ya ƙare. Zamanin kafuwar ubanni, masu ƙirƙira da masu ƙirƙira waɗanda suka ƙirƙiri sabbin masana'antar fasaha. Ƙarin jagora da haɓakawa a Apple yana da wuyar tsinkaya. A cikin ɗan gajeren lokaci, ba za a sami manyan canje-canje ba. Bari mu yi fatan cewa aƙalla za a iya kiyaye babban sashe na ruhin ƙirƙira da sabbin abubuwa.

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