Philip Houska Mujallar Fortune ta fitar da kimarta na shekarar nan a matsayin ta na Fortune 500, wanda ake hadawa duk shekara bisa la’akari da yadda kamfanonin Amurka ke juyewa. Apple ya zo na uku, inda ya wuce kamfanin makamashi na kasa da kasa Chevron, wanda ya fadi zuwa matsayi na goma sha hudu, da kuma na Berkshire Hathaway, wanda ya zama sabon mai saka hannun jari na Apple.
Mujallar Fortune game da Apple ya rubuta:
Bayan fiye da shekaru goma ana motsa shi ta iPod sannan kuma mafi mashahurin iPhone, kamfanin ya sami matsala a fili. Duk da haka, Apple shi ne kamfani mafi riba a duniya, kuma iPhone 6s da 6s Plus, wanda ya zo a ƙarshen 2015, ya fi na magabata, amma tallace-tallace na iPad ya ci gaba da raguwa a cikin shekara. A cikin Afrilu 2015, Apple ya fito da smartwatch na Apple Watch, wanda aka fara saduwa da gaurayawan ra'ayi da raunin tallace-tallace.
Bayan da yanayin da bai dace ba a kasuwannin kasar Sin dangane da koma bayan tattalin arziki, ciki har da imel da Cook ya aika wa Jim Cramer don karyata iƙirarin cewa Apple yana yin abin da ya fi kyau a China, kamfanin Cupertino ya ƙare shekara tare da ƙarancin fitarwa a cikin Asiya. kasuwa. Daga baya, tsammanin ya fadi kan sabon zagayowar iPhone da Indiya, inda kasuwar Apple ke ci gaba da kasancewa da sakaci.
Koyaya, duk da damuwar haɓaka, a cikin 2015 an sami labarin cewa Apple yana gab da shiga cikin kasuwar kera motoci. A matsayin wani ɓangare na Project Titan, wanda ya haɗa da tsoffin ma'aikata da yawa daga masana'antar kera motoci, tana aiki akan motarta ta farko ta lantarki. A bayyane yake, irin wannan yunƙurin ba zai isa ga masu amfani na ɗan lokaci ba, amma da zarar ya faru, kamfanin Cook na iya sake samun ci gaba.
Halin Apple na iya zama bai kasance cikakke cikakke a bara ba, wanda Fortune kuma ya tabbatar a cikin ma'ana, amma har yanzu ya isa ya sami babban canji na dala biliyan 233,7 kuma don haka ya bar kansa ya yi numfashi a bayansa ba kawai daga manyan masana fasaha kamar AT&T ba ( Wuri 10), Verizon (wuri na 13) ko HP (wuri na 20).
Katafaren kamfanin hakar ma'adinai na ExxonMobil (dala biliyan 500) ne ke gaban Apple a matsayi na Fortune 246,2, sai kuma sarkar kantin sayar da kayayyaki Walmart ($482,1 biliyan).
