Rufe talla

Ba tare da Steve Jobs ba, Apple yana rasa ɗaiɗaicin sa a ƙarƙashin jagorancin Tim Cook, aƙalla bisa ga uban kamfen ɗin tunani daban-daban. Ana iya kiran Ken Segall a matsayin mutumin da ya taimaki Jobs gina "al'adar mutanen apple" kuma, alal misali, ya kirkiro sunan iMac. Saboda haka Segall ya fi kwarewa a fagen tallace-tallace da gina kyakkyawan suna.

A cikin hira don uwar garken The tangarahu yayi magana game da yadda Ayyuka ke son mutane su yi sha'awar samfuran Apple kai tsaye. A zamanin yau, an ce Apple ya yi hasarar mafi daga mummunan tallace-tallace na iPhones, musamman saboda yakin sun fi mayar da hankali kan ayyukansa kuma mutane ba sa haifar da wani motsin rai ga alamar. A cewarsa, wannan wani abu ne da Apple ya rasa a zamanin yau, duk da cewa har yanzu yana daya daga cikin manyan kamfanonin fasaha.

"A halin yanzu, Apple yana ƙirƙirar kamfen daban-daban don wayoyi daban-daban, waɗanda koyaushe ina tsammanin ba lallai ba ne. Ya kamata su gina halayen wayar, wani abu da mutane za su so su kasance a ciki, domin a lokacin za ta wuce siffofin wayar. Wannan shine ainihin ƙalubalen, lokacin da kuke cikin rukunin da ya fi girma kuma bambance-bambancen fasalin wayar ya fi ƙanƙanta, ta yaya kuke tallata wani abu makamancin haka? Shi ke nan sai gogaggen dan kasuwa ya shigo ciki.''

Steve Jobs yana da manufa mai haske tare da alamar. Ya so mutane su samar da wani motsin rai dangane da Apple kuma kada su yi fushi da shi, ko da alamar ta saba wa doka, alal misali. Ayyuka suna da wata hanya ta daban ta kasuwanci, kuma a cewar Segall, bambance-bambancen yanzu suna bayyane sosai. Kamfanin ya kasance yana dogara ga ilhami maimakon bayanai kuma yana yin abubuwan da suka sami kulawa sosai. Yanzu, duk da haka, an ce ta dace da sauran kuma ba ta da kwarewa a wani abu.

Segall ya yi imanin cewa Tim Cook yana bin shawarwarin mutanen da ke kewaye da shi, wadanda ya ce suna da ban sha'awa. Duk da haka, yana tsammanin Apple har yanzu yana da sabbin abubuwa, wanda ya ce a wani lacca na Koriya game da ikon sauƙi.

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