Rufe talla

Bayan jiya sanarwar sakamakon kudi na kwata na biyu na kasafin kudi na 2015 ya biyo bayan kiran taron gargajiya tare da manyan jami'an Apple suna amsa tambayoyi daga manazarta da 'yan jarida. A lokacinsa, Tim Cook musamman ya ba da haske game da ci gaban shekara-shekara na iPhone, saurin gabatarwar Apple Pay, kyakkyawar liyafar sabbin kayayyaki da, alal misali, ayyukansa a Turai. Ita ma wayar Apple Watch da shirin fadada siyar da ta ga wasu kasashe sun fuskanci suka.

Za su iya zama da gaske farin ciki tare da iPhone tallace-tallace a Cupertino. Ɗayan mafi kyawun lambobi shine haɓakar kashi 55 cikin 6 na kowace shekara. Amma Tim Cook kuma ya ji daɗin yadda masu amfani da wayoyi masu nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan iPhone suka fi sha'awar. Kusan kashi biyar na masu amfani da iPhone na yanzu sun canza zuwa iPhone 6 ko 63 Plus. IPhone ya yi matukar kyau a kasuwanni masu tasowa, inda tallace-tallace ya karu da kashi XNUMX cikin dari a duk shekara.

Nasarorin da aka samu a cikin sabis

Store Store kuma yana da babban kwata, tare da adadin masu amfani da ke yin sayayya. Ti kuma ya ba da gudummawa ga ribar ribar wannan kantin sayar da app. Store Store ya karu da kashi 29% na shekara-shekara, kuma godiya ga wannan, Apple ya sami riba mafi girma daga ayyukan sa - dala biliyan 5 a cikin watanni uku.

Tim Cook ya kuma yi magana game da saurin karɓar Apple Pay kuma ya ba da haske game da yarjejeniyar tare da mafi kyawun sayayya, wanda Apple ya sami nasarar kafa haɗin gwiwa. Tuni a wannan shekara, Amurkawa za su biya tare da iPhone ko Apple Watch a duk shagunan wannan dillalin kayan lantarki. A lokaci guda, Best Buy yana cikin sa MCX consortium, wanda ke bawa membobinsa damar amfani da Apple Pay hana. A lokacin bazara, duk da haka, da alama kwangilar keɓancewar za ta ƙare, don haka Best Buy shima zai iya kaiwa sabis na biyan kuɗi na Apple.

Baya ga Apple Pay, Cook ya kuma yaba da amincewa da ayyukan da suka shafi kiwon lafiya na Apple. Aikace-aikace masu goyan baya Lafiya, wurin ajiyar tsarin don bayanan lafiya, ya riga ya wuce 1000 a cikin App Store Bugu da ƙari, na ƙarshe BincikeKit, wanda Apple ke son kawo sauyi ga binciken likita. Ta hanyarsa, marasa lafiya 87 sun riga sun shiga cikin bincike.

Shugaban kamfanin Apple ya kuma tabo kokarin Apple na muhalli. A karkashin Cook da Lisa Jackson, mataimakiyar shugabar kula da muhalli ta Apple, kamfanin na kokarin yin iya gwargwadon iko ga muhalli. Shaida ta baya-bayan nan da Cook bai manta ba shine siyan gandun daji a North Carolina da Maine. Tare, sun rufe wani yanki na murabba'in kilomita 146 kuma an yi niyya don amfani da su don samar da yanayin muhalli na fakitin takarda don samfuran Apple.

Apple ya kuma zuba jari mai yawa a sabbin cibiyoyin bayanai guda biyu. Waɗannan suna cikin Ireland da Denmark kuma sune manyan cibiyoyi na kamfanin. Apple ya kashe dala biliyan biyu akan su, kuma babban yankin su shine amfani da makamashi daga hanyoyin sabunta 87% tun daga ranar farko ta aiki. Apple ya riga ya yi amfani da makamashi mai sabuntawa XNUMX% a Amurka da XNUMX% a duniya.

Duk da haka, kamfanin bai yi kasa a gwiwa ba a kokarinsa kuma ya yi aiki a kasar Sin. A lardin Sichuan, kamfanin Apple da wasu abokan hulda da dama za su gina wata gona mai karfin amfani da hasken rana mai karfin megawatt 40, wanda zai samar da makamashi fiye da yadda Apple ke amfani da shi a dukkan ofisoshi da shagunan kasar Sin.

Cook ya kuma yi alfahari da cewa Apple na samar da guraben ayyukan yi 670 masu mutuntawa a Turai, wadanda galibinsu sun fito ne daga nasarar App Store. Ya samar da dala biliyan 000 a cikin kudaden shiga ga masu haɓaka Turai tun lokacin da aka ƙaddamar da shi a cikin 2008.

Karin agogon a watan Yuni

Bayan haka, masu zuba jari sun fi sha'awar ribar nasu kuma don haka sama da duka a cikin nasarar samfuran Apple. Amma ko da kuna da abin da za ku faranta wa Cook. Shugaban kamfanin Apple ya bayyana jin dadinsa da karbar sabon MacBook, wanda aka shafe makonni biyu ana sayarwa. Hakanan Apple ya sami babban nasara tare da sabis na HBO Yanzu, wanda, godiya ga haɗin gwiwa tare da HBO, ana ba da shi kawai akan na'urorin iOS da Apple TV. Masu sha'awar shirye-shiryen da HBO ke samarwa ba su dogara ga ayyukan talabijin na USB ba.

Amma yanzu an fi mai da hankali kan Apple Watch, sabon ƙari ga fayil ɗin Apple kuma samfurin farko da aka ƙirƙira tun farko a ƙarƙashin magajin Ayyuka, Tim Cook. Babban wakilin Apple ya haskaka sama da duk kyakkyawar liyafar ta masu haɓakawa, waɗanda suka riga sun shirya aikace-aikacen 3500 don Apple Watch. Don kwatantawa, an shirya aikace-aikacen 2008 don iPhone lokacin da App Store ya ƙaddamar a cikin 500. Sannan a cikin 2010, lokacin da iPad ya zo kasuwa, aikace-aikacen 1000 suna jiran shi. A Apple, sun yi fatan cewa Apple Watch zai iya wuce wannan burin, kuma yawan aikace-aikacen da aka shirya don agogon ya kasance babban nasara.

Tabbas, Cook kuma ya nuna sha'awar sha'awar Apple Watch da kyawawan halayen da suka bayyana akan Intanet bayan masu amfani da farko sun gwada shi. Matsalar, duk da haka, ita ce buƙatar agogon ya fi abin da Apple ke iya samarwa. Cook ya ba da hujjar hakan ta hanyar cewa Watch ɗin ya zo cikin bambance-bambancen da yawa fiye da sauran samfuran kamfanin. Don haka kamfanin yana buƙatar lokaci don gano abubuwan da masu amfani ke so da daidaita samar da su. A cewar Cook, duk da haka, Apple yana da kwarewa mai yawa da irin wannan, kuma agogon ya kamata ya isa wasu kasuwanni a karshen watan Yuni.

Lokacin da aka tambaye shi game da gefen agogon, Tim Cook ya amsa cewa ya yi ƙasa da matsakaicin Apple. Amma an ce daidai abin da suke tsammani a Apple, kuma a cewarsa, abu ne na al'ada cewa farashin samar da kayayyaki ya fi girma a farkon tsarin samarwa. A Apple, sun ce, da farko dole ne su shiga cikin yanayin koyo, kuma samarwa zai zama mafi inganci kuma ta haka ne mai rahusa akan lokaci.

Duk da raguwar tallace-tallace, Tim Cook kuma yana ganin yanayin da ke kewaye da iPad yana da kyau. Shugaban kamfanin Apple ya fito fili ya yarda cewa manyan wayoyin iPhone na da mummunan tasiri a kan siyar da iPad. Ƙananan, MacBooks masu haske suma suna cutar da shi ta hanya ɗaya. Koyaya, babu mugayen mutane a Apple, kuma a cewar Cook, lamarin zai daidaita a nan gaba. Bugu da kari, Cook har yanzu yana ganin babban yuwuwar a cikin haɗin gwiwa tare da IBM, wanda yakamata ya kawo iPads a cikin rukunin kamfanoni. Duk da haka, aikin har yanzu yana da wuri da wuri don samun damar ba da 'ya'yan itace a bayyane.

Cook sai ya ce ya yi matukar farin ciki da iPads a cikin kididdigar, inda kwamfutar hannu ta Apple ta murkushe gasar. Waɗannan sun haɗa da gamsuwar mai amfani, wanda kusan kashi 100 cikin ɗari, da ƙari, ƙididdiga kan amfani da ayyukan iPads da aka sayar.

Source: iManya
Photo: Franck Lamazou

 

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