Rufe talla

A cikin 'yan shekarun nan, babu wani samfurin Apple da aka yi magana game da mutuwarsa sau da yawa kamar iPod, ko kuma duk iPods. A yau, ƙwararrun ƙwararrun kiɗan kiɗan, waɗanda Apple yayi magana da duniyar kiɗan kamar wasu kaɗan kafinta, suna rasa dacewarsu cikin sauri da sauri. Hujja kuma ita ce faɗuwar tallace-tallace na iPods koyaushe. Halin da ba za a iya cirewa ba kuma Apple ma ba zai iya dakatar da shi ba ...

Kamar yadda aka saba, zamu iya ɗaukar ƙarin daga sakamakon kuɗi na kwata da suka gabata wanda Apple ya bayyana a watan da ya gabata. Tabbas ba lokaci ne da ya gaza ba, kamar yadda wasu 'yan jarida da manazarta marasa kishin kasa suka yi kokarin hasashen. Bayan haka, mafi girman riba na 15 a cikin tsarin kamfanoni a cikin tarihi ba zai iya zama gazawa ba, kodayake mutane da yawa suna auna Apple da ma'auni daban-daban.

Duk da haka, yana da mahimmanci a kalli sakamakon daga bangarorin biyu. Baya ga tallace-tallacen iPhones masu ƙarfi akai-akai, akwai kuma samfuran waɗanda, akasin haka, ba sa yin kyau. Muna magana a fili game da iPods, wanda ke ci gaba da komawa daga ɗaukakar su kuma ya zama abu mai ban sha'awa ga Apple. An sayar da ƴan wasan kiɗan Apple tun aƙalla shekara ta 2004, lokacin da ƙarni na 4 na iPod classic tare da alamar dannawa ta fara shiga kasuwa.

Yayin da iPhones ke kawo mafi yawan kuɗi zuwa asusun Apple a halin yanzu (fiye da rabi), iPods ba sa ba da gudummawa kusan komai. Haka ne, kashi biyu da uku bisa hudu na raka'a miliyan daya da aka sayar a kwata na karshe ya samu kusan rabin dala biliyan, amma wannan shi ne rabin abin da ya kasance a bara, kuma a cikin dukkan kudaden shiga, iPods suna wakiltar kashi ɗaya kawai. Rashin raguwar shekara-shekara yana da mahimmanci, kuma iPods ba zai sake ajiyewa ko da Kirsimeti ba, lokacin da a bara tallace-tallacen iPod a cikin wani lokaci mai karfi na al'ada bai tashi sama da matsakaici ba a karon farko, amma akasin haka ya fada cikinsa sosai.

Kamfanin Apple ya yi nasarar yin shiru game da ma’aikatan wakokinsa na tsawon shekara guda da rabi. A ƙarshe ya ƙaddamar da sababbin tsararrun iPod touch da nano a cikin Satumba 2012. Tun daga wannan lokacin, ya mayar da hankali ga wasu na'urori, kuma lambobin tallace-tallace na iPhones da iPads sun tabbatar da cewa ya yi kyau. Idan iphone kamfani ne mai zaman kansa, zai kai hari kan manyan kamfanoni ashirin da ke da mafi girman tallace-tallace a jerin Fortune 500. Kuma iPhone ce ke ɗauke masu kwastomomi daga iPods zuwa wani abin da ba za a iya fahimta ba. Baya ga kasancewar wayar hannu da mai sadarwa ta Intanet, iphone kuma iPod ne - kamar yadda Steve Jobs ya ruwaito lokacin da aka gabatar da shi - kuma ana samun raguwar masu amfani da su da ke son samun iPod a aljihunsu baya ga iPhone.

Don haka Apple yana fuskantar tambaya mai rikitarwa: menene game da iPods? Amma yana kama da za su warware shi sosai a cikin Cupertino. Akwai yanayi guda uku: gabatar da sabbin juzu'ai da fatan samun tallace-tallace mafi girma, yanke duk sashin iPod mai kyau, ko barin tsofaffin al'ummomi su rayu muddin sun kawo riba, kuma kawai idan sun daina zama cikakkiyar dacewa, daina sayar da su. . A cikin shekarar da ta gabata da rabi, Apple ya kasance yana aiwatar da yanayin yanayin da aka ambata na ƙarshe, kuma yana yiwuwa, a cewarsa, zai jagoranci rayuwar iPods zuwa ƙarshe.

Duk da yake ayyukan Apple sau da yawa sun bambanta da abin da muke tsammani daga manyan kamfanoni, ba zai yuwu ba Apple zai yi adawa da kansa kuma ya kawo ƙarshen samfurin da har yanzu yana sa ya sami kuɗi mai kyau, koda kuwa kashi ɗaya ne kawai a cikin mahallin gabaɗaya. kudaden shiga. Saboda haka, Apple ba shi da dalilin rubuta wani epitaph zuwa iPods daga wannan ra'ayi. A lokaci guda, duk da haka, ba zai yiwu ba don kawar da faɗuwar tallace-tallace. Hanya guda daya tilo don dakatar da shi ita ce gabatar da sabbin iPods, amma akwai wani mai sha'awar?

Yana da wuya a yi tunanin fasalin da zai mayar da iPods zuwa ɗaukakarsu ta dā. A takaice dai, na'urori masu amfani guda ɗaya ba su kasance "a cikin", wayoyin hannu da kwamfutar hannu yanzu suna iya yin duk abin da iPods ya taɓa yi da ƙari mai yawa. Babban fa'ida shine haɗin wayar hannu, wanda ya sami babban mahimmanci a duniyar kiɗan yau. Ayyukan yawo kamar Spotify, Pandora da Rdio suna fuskantar babban haɓaka, waɗanda ke ba wa masu amfani da duk wani kiɗa ta hanyar Intanet akan ƙaramin kuɗi ko babba, kuma iTunes ma ya fara biyan wannan yanayin. Haɗin haɗin iPod + iTunes sau ɗaya mai ƙarfi ya daina aiki, don haka haɗin wayar hannu da haɗin kai zuwa sabis ɗin yawo dole ne ya zama sabbin ƙima a cikin iPods. Amma duk da haka, tambayar ta kasance ko akwai wanda zai ci gaba da sha'awar irin wannan samfurin idan akwai wasu da yawa waɗanda za ku iya kira da su, rubuta imel, kunna wasa kuma a ƙarshe ba ma dole ne ku yi. kashe wancan fiye da na'urar.

Apple alama yana sane da cewa ba zai iya yin yawa tare da iPods kuma. Kusan shekaru biyu na shiru shine tabbataccen tabbacin wannan, kuma zai zama babban abin mamaki idan muka sami sabbin iPods a wannan shekara - lokacin da Tim Cook zai gabatar da samfurin abin da ake kira "sabon nau'i". Tabbas, har ma waccan na'urar daga "sabon nau'in" na iya yin kyau tare da iPods, amma a yanzu Apple ne kawai ya san ko hakan zai kasance. Gaskiyar ita ce ba ta da mahimmanci. Ƙarshen iPods ya kusa kusa. Abokan ciniki ba sa son su kuma, kuma idan miliyan uku na ƙarshe ba sa son su, za su tafi. A cikin shiru kuma tare da jin an yi aiki da kyau. Apple yana da fiye da kyawawan maye gurbinsu, aƙalla dangane da riba.

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