Ondrej Holzman Walter Isaacson, marubucin tarihin rayuwar Steve Jobs, ya ba da wata hira mai ban sha'awa ga gidan talabijin na Amurka CNBC. Ya yi magana game da Apple da Google, a cikin mahallin sabbin abubuwan da kamfanonin biyu suka yi - yarjejeniya da China Mobile a samun Nest.
Ga kamfanin Apple, cimma yarjejeniya da babban kamfanin wayar salula na kasar Sin, kuma babban kamfanin wayar salula a duniya, shi ne muhimmin batu wajen bude damar samun karin daruruwan miliyoyin masu amfani da su a kasar Sin wadanda a baya ba su iya amfani da iPhones. Amma Isaacson yana tunanin matakin ya ɗan rufe fuska da sabon matakin na Google - siyan Nest.
"Sin Nest yana nuna irin dabarar da Google ke da ita mai ƙarfi da haɗin gwiwa. Google yana son haɗa dukkan na'urorinmu, duk rayuwarmu, "in ji Walter Isaacson, wanda, godiya ga rubuta tarihin rayuwar Steve Jobs, ya fi sanin Apple fiye da matsakaicin mutum ko ɗan jarida. Koyaya, a halin yanzu Google yana haɓaka mafi girma.
“Babban kirkire-kirkire a yau Google ne ya kaddamar da shi. Fadell yana cikin ƙungiyar da ta ƙirƙira iPod. Ya shiga cikin al'adun Apple, a daidai lokacin da Apple ke yin sabbin abubuwa. Yanzu Tony Fadell yana zuwa Google a matsayin shugaban Nest," Isaacson ya tuna, watakila daya daga cikin manyan ganima da suka yi a cikin Googleplex godiya ga siyan masana'antar thermostat - sun sami Tony Fadell, mahaifin iPods kuma tsohon maɓalli. memba na ci gaba a Apple.
Apple na iya ba da amsa, in ji Isaacson, amma dole ne ya gabatar da wani sabon abu a wannan shekara, wani abu da ke sake canza komai. Wani marubuci Ba’amurke ya bayyana cewa, idan kamfanin Apple Steve Jobs ne ke shugabanta, to a fili zai so ya kirkiro wani abu da zai kawo cikas ga ruwa.
"Steve Jobs ya kasance mai kawo cikas. Ina tsammanin akwai abubuwa biyu da Tim Cook ya kamata ya yi a yanzu - bayan ya yi babban aiki a China. Na farko, karbi kamfanin. A karshen watan Fabrairu, akwai taron masu hannun jari, wadanda watakila za su fara tunanin wanda zai ci gaba da zama a kwamitin gudanarwa. A zahiri, duk mutanen Ayyuka suna cikin kwamitin gudanarwa na yanzu. Ba daidai ba ne kulob din fan na Tim Cook, "Ishakson ya nuna wani lamari mai ban sha'awa.
"Na biyu kuma, Cook ya ce wa kansa, 'Me zan kawo cikas yanzu? Shin waɗannan za su zama na'urori masu sawa? Zai zama agogon? Shin zai zama talabijin?' A cikin 2014, ya kamata mu yi tsammanin wani babban abu daga Apple, "in ji Isaacson. Idan Cook bai fito da wani babban samfuri a wannan shekara ba, zai iya zama cikin matsala. Amma idan muka yi la'akari da cewa shi mutumin kirki ne, za mu ga wani babban abu a wannan shekara. Cook yana gayyatar mu zuwa sabbin samfura a cikin 2014 fiye da shekara guda.
A fili zan rushe wasan bidiyo tare da AppleTV a matsayin sabon zaɓi na caca, kuma a shekara mai zuwa Apple's Classic TV tare da ƙudurin 4K misali. A wannan shekara, Ina tsammanin mafi girman girman iPhone, watakila iPad mafi girma (mafi shakku), ingantaccen MacBooks, misali ta ƙara aikin taɓawa zuwa taɓa taɓawa. Kuma watakila ma agogon ... amma bari Apple ya jira har sai ci gaban ya isa sosai don kada mu yi cajin shi kowane kwanaki 4.
Ban kasance a makaranta ba na wasu juma'a, amma ina tsammanin za a sami babban tasiri a wannan yanki. Har yanzu ina tunanin ka'idar ita ce abin da na koya don amfani, ba na son barin. Ee, idan yana da maraba kamar yadda ake canzawa zuwa samfuran Apple "touchy-fely", to yana biya ƙasa. Don haka ina ganin babban yuwuwar a cikin shiri ta hanyar sakin aikace-aikacen "ofis". Menene zai biyo baya?
Shin Isaacson ya riga ya kamu da maganganun arha "idan a wannan shekara Apple bai gabatar da X ba, Y zai faru"? Dan rashin hankali da gajeriyar hangen nesa a ganina.
Menene Apple zai gabatar a wannan shekara? Ban sani ba. Kuma ba zan yi riya cewa na san abin da ya wajaba da abin da bai dace ba, wanda ke ƙasa da matakina. Fadin 'Ban gani' yayi kyau sosai kuma yakamata wasu su gane hakan.
Kuma me zan so? Tabbas zan yaba da wani nau'in sawa, amma ina so in yi shawara da ku kafin in sake shi. Zan jira ƙarin shekara, lokacin da zai zama ainihin bam. Kuma ina matukar fatan abubuwan da suka faru a ƙarshen 2014: "apple bai gabatar da maɓuɓɓugan ruwa ba tukuna, Cook ya kamata ya yi murabus" - amma babu wanda ya tuna da jinkiri da samfuran da ba a gama ba da aka aika a ƙarƙashin Ayyuka - saboda ba su yi ba. 't danna kan shi sosai.
Don haka Mista Isaacson da sauran masu fasaha na duniya - kwantar da hankula kuma ku yarda cewa ba ku da masaniyar abin da za ku yi a cikin takalman Cook, cewa ba ku san kome ba game da yin hw da yin sw, cewa kuna kawai, kamar sauran mu, kawai jiran shi , wanda Apple kanta zai gabatar - za ku ji kawai kasa idan ba ku ƙara naku sharhin wayo.
A ganina, kayan lantarki masu sawa ba su da amfani. Har sai da miniaturization ya ci gaba da cewa gaba daya ya maye gurbin wayar hannu wanda yawancin mutane ke da su, har sai lokacin zai zama fashion da kuma bin rigar masu sana'a na kowane nau'i na Apple da kaina. Waɗannan kwalaye ne waɗanda suka kasance iri ɗaya na ƙila shekaru 20 kuma gaba ɗaya ba a hange su ba.
ainihin kalmomi na. Na yarda da shi gaba ɗaya. Ba na cewa Apple dole ne ya yi juyin mulki a wannan shekara, amma Google ba zai iya isa nan gaba ba. Na fi son Apple ya sayi Nest. Kayan lantarki da TV da ake sawa ba za su ƙara zama abin mamaki ba.