Philip Houska Yau, 1 ga Afrilu, ita ce ranar haihuwar Apple shekaru 40. Lokaci mai tsawo ya shuɗe tun shekarun 70, lokacin da aka ƙirƙiri samfurin farko na wannan katafaren fasahar da ba a iya warwarewa a garejin iyayen Ayyuka. A cikin waɗannan shekaru arba'in, Apple ya sami damar canza duniya.
Ba za a iya hana tasiri da ƙarfi a kasuwar fasaha ga kamfanin Californian ba. Ya samar wa duniya samfuran da suka ayyana ra'ayi na juyin juya hali. Mac, iPod, iPhone da iPad babu shakka daga cikinsu. Duk da haka, a cikin ƙungiyar taurarin samfuran da suka yi nasara sosai, akwai kuma waɗanda suka gaza, sun faɗi cikin wurin kuma suna son a manta da su a Cupertino.
Ko da Steve Jobs ba shi da aibi kuma yana da matakai da yawa, bayan haka, kamar kowane mai mutuwa, ko da yaushe za a tuna da marigayi co-kafa Apple a matsayin "mai juyin juya hali" wanda ya canza duniya. Kuma me yake tare?
[su_youtube url="https://www.youtube.com/watch?v=mtY0K2fiFOA" nisa="640″]
Me yayi kyau?
Apple II
Wannan samfurin na'ura mai kwakwalwa ya kasance babban nasara ga kamfanin, saboda ya taimaka masa ya shiga cikin kasuwar kwamfuta. Apple II ya shahara ba kawai a fagen kasuwanci ba, har ma a cikin ilimi. Hakanan yana cikin babban buƙata lokacin da Apple ya gabatar da Macintosh. A ƙarshe Apple ya janye shi bayan shekaru 17 a kasuwa, a cikin 1993, lokacin da wasu kwamfutoci masu ci gaba suka maye gurbinsa.
Macintosh
Mac shine gem ɗin juyin juya hali na farko na Apple. Ya iya kaddamar da zamanin berayen kwamfuta sannan kuma ya aza harsashin yadda muke mu’amala da kwamfuta a yau. Mac ɗin ya kasance mai ban sha'awa a cikin cewa yana ba da ƙirar mai amfani da hoto wanda ke aiki a matsayin tushen wayowin komai da ruwan da Allunan a yau.
iPod
iPod shine na'urar da ta ayyana sauraron kiɗa. Apple ya fito da wannan samfurin saboda babu wani abu mai sauƙi a kasuwa wanda zai iya tabbatar da yardar mai amfani. Wannan mai kunna kiɗan ya zama juyin juya hali ba kawai a cikin kunna kiɗa ba, har ma a cikin jin daɗin aiki. Duk da cewa ba ita ce na'urar kiɗa ta farko ba, ita ce na'ura ta farko da ta zama wata alama ba kawai ta fasaha ba har ma da duniyar kiɗa.
iPhone
Wayar hannu ta farko da Apple ya ƙaddamar a kasuwa ta zama cikakkiyar blockbuster. Duk da cewa yana da tsada, ba shi da ƙarfi, yana da saurin haɗin yanar gizo da sauran iyakancewa, kamar rashin iya saukar da ƙarin aikace-aikacen, ya shahara a matsayin injin juyin juya hali wanda ya canza yadda kowa ya kalli wayoyin hannu. Babban fa'idarsa shine allon taɓawa tare da irin wannan ƙirar, wanda ya kasance mai sauƙi kuma mai tasiri a lokaci guda. Nasarar da iPhone ta samu ne ya sa Apple ya kai wani tsayin da ba a iya misaltuwa, inda ya ci gaba da kasancewa.
iPad
Lokacin da Apple ya gabatar da iPad, mutane da yawa ba su fahimta ba. Kwamfutar ba sabon samfur ne mai zafi ba, amma Apple ya sake nuna abin da yake da kyau a: ɗaukar samfurin da ke akwai da goge shi zuwa kamala. Saboda haka, iPad daga baya ya zama samfurin mafi sauri-sayar da kamfanin kuma ya haifar da sabuwar kasuwar kwamfutar hannu. Yanzu, iPads suna shiga cikin wani rauni lokaci, amma har yanzu suna sayar da sau biyu fiye da Macs kuma suna ci gaba da samun maki tsakanin masu amfani.
Amma ba duk abin da ya kasance m a cikin shekaru arba'in. Don haka, muna daidaita hits biyar tare da asarar biyar, saboda Apple ma yana da laifin irin wannan.
Me ya faru?
Apple III
Apple ya so ya bi mashahurin Apple II tare da Model III, amma bai yi nasara ba ko kadan. Apple III ya kamata ya jawo hankalin masu amfani da su daga duniyar kamfanoni, amma an sami matsaloli masu yawa, saboda haka an mayar da kwamfutoci dubu 14 zuwa hedkwatar Apple. Apple III ba a yi shi da kyau ba, don haka ya yi zafi sosai, har ya iya narkar da wasu sassan.
Babban farashin Apple III da ƙayyadaddun ƙayyadaddun aikace-aikacen ba su taimaka sosai ba. Bayan shekaru biyar, kamfanin Californian ya ƙare sayar da.
Lisa
Wani "kuskure" na Apple shine kwamfuta mai suna Lisa. Ita ce irin wannan na'ura ta farko da ke da fasahar hoto kuma an gabatar da ita a cikin 1983, shekara guda kafin Macintosh. Ya zo tare da kayan haɗi da ba a sani ba a lokacin - linzamin kwamfuta, wanda ya sa ya zama sabon juyin juya hali. Amma yana da irin wannan matsalolin zuwa Apple III: yana da tsada sosai kuma yana da dintsi na shirye-shirye.
Bugu da ƙari, jinkirin na'urar gabaɗaya bai taka rawa a cikin katunan Apple ba. Ko da Steve Jobs, wanda ya shiga kungiyar Mac bayan an kore shi daga kamfanin, ya yi kokarin lalata aikin ta wata hanya. Kwamfutar Lisa ba ta ɓace kamar haka ba, amma a zahiri ta ɗauki wani suna, Macintosh. Tare da irin wannan kayan aiki, Mac ɗin ya sayar da kuɗi kaɗan kuma ya sami nasara sosai.
Newton MessagePad
Ɗaya daga cikin mafi ƙarancin nasarar samfuran Apple da aka taɓa samu shine babu shakka Newton MessagePad. Bayan haka, kamfanin da kansa ya yarda da hakan a cikin bidiyon da aka makala a sama, inda Newton a alamance ya ketare lokacin tunawa da shekaru 40 da suka gabata. Newton kwamfuta ce mai hannu wacce zata zama juyin juya hali na gaba bayan gabatar da Macintosh. Ya dogara ne akan ka'idar amfani da stylus, amma ba ta da kyau sosai.
Ƙarfin gane rubutun sa na da ban tsoro, kuma tabbas bai cika buƙatun masu amfani da kullun ba. Haka kuma, wannan sharar ta sake yin tsada fiye da kima kuma aikinta bai wadatar ba. A cikin 1997, Steve Jobs ya yanke shawarar cewa zai janye wannan samfurin daga kasuwa. Bai taba samun kulawar da ta dace da kamfanin ke tsammani ba.
Pippin
A lokacin “ɓatattun shekarunsa casa’in”, Apple ya yi ƙoƙarin kutsawa cikin hanyoyin da ba samfuran kwamfuta ba. Daga cikin irin waɗannan samfuran akwai Pippin, wanda yakamata yayi aiki azaman na'urar wasan bidiyo na CD. Manufarta ita ce samar da wasu kamfanoni wani takamaiman hanyar sadarwa wacce za ta haɓaka sabbin wasanni. Akwai kamfanoni guda biyu da suke son daidaita wannan tsarin wasan bidiyo zuwa dandano da haɓaka wasanni don shi, amma tare da rinjayen PlayStation daga Sony, Nintendo da Sega, sun gwammace su zaɓi tsarin wasan su. Steve Jobs ya kori aikin nan da nan bayan ya dawo.
Ping
A lokacin da shafukan sada zumunta suka fara karuwa, Apple ma ya so ya fito da wani abu nasa. Ping ya kamata ya zama wuri don haɗa masu son kiɗa da masu yin kida, amma ko wannan matakin bai yi nasara sosai ba. An aiwatar da shi a cikin iTunes kuma rufewar ba ta tsaya a kan gasar Twitter, Facebook da sauran ayyuka ba. Bayan shekaru biyu, Apple a hankali ya rufe ayyukan zamantakewa kuma ya manta da shi har abada. Ko da yake ya kamata a tuna cewa a cikin Apple Music suna sake ƙoƙarin ƙirƙirar wani abu na zamantakewa.
Lisa, layi na 2 sakin layi na biyu:… abin da aka karɓa daga kamfanin…
Da fatan za a gyara
A gefe guda - abin da Ayuba ya yi bai yi kyau ba :D
Ban san ku ba, shi ne Macintosh na farko a gaskiya kyakkyawa mara kyau. Tabbas, wannan zai faru, kuma Apple shima ya warware shi cikin sauri kuma ya mamaye ƙwararrun DTP da sauran filayen na ɗan lokaci.
Matsalar Ayyuka, duk da haka, ita ce, a lokacin ƙirƙirar Mac, ba tare da ƙari ba, ya fusata Apple ta hanyar rashin ma'ana ta hanyar haifar da hamayya tsakanin ƙungiyar Macintosh da kuma "tsohuwar" Apple II tawagar (wanda, da gangan). , da farko yana tallafawa kamfanin ko da ƴan shekaru bayan zuwan Mac).
Wataƙila wannan ya kasance mafi girma kuma matakin masu hannun jari ya dace. Da kaina, Ina tsammanin cewa Steve Jobs ya zama almara daidai saboda wannan tilas ya tashi, a halin yanzu ya koya ta hanyoyi da yawa kuma ya balaga ta wata hanya, alal misali, aikinsa a Pixar, inda watakila ya koma mafi yawan, ba a yi la'akari da shi ba. . Lokacin da ya dawo, har yanzu yana da babban rashin fahimta, amma bayan haka, an fi tunanin ayyukansa kuma sakamakon ya nuna.