Rufe talla

Haɗin kai sama da shekaru talatin tsakanin Apple da hukumar talla ta TBWAChiatDay, wanda ya sami damar samar da kamfen ɗin talla da dama, ya daina kasancewa cikin jituwa a cikin 'yan watannin nan, kuma ƙarfinsa da alama yana raguwa a hankali. Apple yana ƙirƙirar ƙungiyar tallan tallan kansa, wanda yake son dawo da haske a wuraren TV ɗinsa ...

Mujallar ta shiga tare da bayanai game da canjin dabarun talla Bloomberg da kuma la'akari da abubuwan da suka faru a cikin 'yan watannin nan, wannan ba abin mamaki ba ne. Kamar yadda karar ta bayyana tsakanin Apple da Samsung, shugaban tallace-tallace Phil Schiller ya daina son haɗin gwiwa tare da abokin tarayya na dogon lokaci, hukumar TBWAChiatDay watanni da yawa da suka gabata.

Zuwa Tim Cook a farkon 2013 Schiller a zahiri ya rubuta: "Watakila ne mu fara neman sabuwar hukuma." A wancan lokacin, Apple ya fuskanci matsaloli musamman game da hare-haren Samsung, wanda ya fara ƙirƙirar tallace-tallace masu tasiri, kuma masana'antun iPhone sun kasa amsa musu. Dangantaka An yi musayar ra'ayi sosai tsakanin Schiller da James Vincent, a lokacin shugaban sashen Media Arts Lab, wani reshe na TBWA wanda ke yi wa Apple hidima na musamman.

Don haka kamfanin na California ya fara tsara kansa ta hanyarsa. Ba zato ba tsammani Apple ya kirkiro ƙungiyar talla wanda ya riga ya samar da tallace-tallace da yawa, kakakin kamfanin Amy Bessette ya tabbatar. Spot yana nuna bakin ciki na iPad Air, tallan waka kuma akan iPad Air har ma da wasu tallace-tallace na baya-bayan nan, duk wanda Apple da kansa ya samar ba tare da taimakon hukumomin waje ba, kodayake haɗin gwiwar da Media Arts Lab tabbas bai ƙare ba tukuna.

Aƙalla ta fuskar ma'aikata, ƙungiyoyin tallace-tallace guda biyu, waɗanda a yanzu ya kamata su yi gogayya da juna don waɗanda za su haifar da yaƙin neman zaɓe, za a haɗa su. Apple ya yi hayar Tyler Whisnand daga Media Arts Lab don jagorantar sashin kere-kere a Cupertino, inda darektan kiɗa David Taylor shi ma ya motsa, kuma kamfanin apple zai sami wasu ƙwararrun tsoffin sojoji daga duniyar talla.

Haɗin kai tare da wata hukuma ta waje, wacce ta ƙirƙira misali yaƙin neman zaɓe na "Orwellian" na Apple a 1984, wataƙila ya fara fashe jim kaɗan bayan mutuwar Steve Jobs. Ya san wanda ya kafa hukumar Jay Chiato tun farkon shekarun 80 kuma ya yi kyau sosai tare da James Vincent da aka ambata, wanda ya yi nasarar fassara hangen nesa na Ayyuka zuwa tallace-tallace. Bayan mutuwar Ayuba, duk da haka, ya daina samun nasarar biyan buƙatun Schiller, wanda ya ce ba shi da kyakkyawar hangen nesa na talla kamar Ayyuka. Lokaci ne kawai zai nuna ko ƙungiyar ta Apple za ta iya maye gurbin ayyukan da ke da kwarin gwiwa da yanke shawara.

Source: Bloomberg
.