Yau a cikin tarihi: Apple ya fara binne CDs, a yau suna binne kantin iTunes

Yau ke bikin ranar a duniyar kiɗa tare da labarai guda biyu masu alaƙa da alaƙa da yadda Apple ya taimaka wajen tsara wannan duniyar. A ranar 26 ga Fabrairu, 2008 ne, lokacin da Apple, tare da Shagon iTunes, ya zama dillalan kiɗa na biyu mafi girma a Amurka, wanda Walmart ya zarce.

A cikin kankanin lokaci, Apple ya sayar da wakoki sama da biliyan 4 kuma ya yi hidima fiye da abokan ciniki miliyan 50. A cikin shekaru biyar na aiki, kamfanin ya sayar da matsakaicin waƙoƙi 80 ga kowane mai amfani. Saboda Apple yana da tsarin kasuwanci daban-daban fiye da sauran dillalai, suna siyar da waƙoƙin ɗaiɗaikun ban da cikakkun kundi, masu sharhi na rukunin NPD dole ne su “canza” lambobin iTunes Store zuwa matsakaicin kundin waƙa 12. A haka ne suka gano cewa kantin sayar da kiɗa na iTunes shine kantin sayar da kiɗa na biyu mafi shahara a ƙasar.

Apple ya san nasarar kuma ya bi shi ta hanyar buɗe kantin sayar da fina-finai wanda ya samar - kuma har yanzu yana ba da zaɓi na hayar fina-finai ban da tallace-tallace na yau da kullum. Amma kamar yadda Apple ya yi nasarar "kashe" CD na zahiri a cikin shekaru goma na farko, daga baya ya "sarrafa" ya taka rawa wajen kashe kasuwancinsa na kiɗa.

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Yana da 2020 kuma ƙarin masu sauraro sun dogara da yawo kiɗa daga ayyuka kamar Apple Music, Spotify ko Tidal. Sabbin labarai Ƙungiyar Masana'antar Rikodi ta Amurka (RIAA) ta ba da rahoton cewa kiɗan da ke gudana a yau yana da kashi 79% na duk tallace-tallace. Tallace-tallacen kafofin watsa labarai na zahiri kamar CDs ko bayanai sun kai kashi 10% kuma sune mafi shaharar nau'i na biyu na rarrabawa.

Wuri na ƙarshe yanzu na kantunan dijital ne kamar Store ɗin kiɗa na iTunes. Sun sami babban faɗuwar su, tallace-tallace daga gare su yanzu ya kai kashi 8%. Wannan shi ne karo na farko tun 2006 da shagunan dijital suka samar da kasa da dala biliyan XNUMX. Lokacin da iTunes ya zama kantin sayar da kiɗa mafi girma a duniya tare da sayar da waƙoƙi biliyan goma shine shekaru goma da suka wuce. Kuma lokaci ne na tarihi wanda - ga alama - ba zai sake faruwa ba.

A halin yanzu, mashahuran ayyukan kiɗa sune Apple Music da Spotify. Na farko mai suna yana da Masu biyan kuɗi miliyan 60 masu aiki a bara kawai, adadin su ya karu da 80% a halin yanzu. Sabanin haka, Spotify, wanda ya ba da rahoton masu amfani da miliyan 2019 na biyan kuɗi a ƙarshen 124, ya ga haɓakar shekara sama da 29%. Abin sha'awa, Apple ya yi watsi da Spotify har sai da ya yi latti, a cewar wani tsohon jami'in App Store.