Michal Ždanský Jimmy Iovine, tsohon sojan masana'antar kiɗa, wanda ya kafa Beats Electronics kuma a halin yanzu ma'aikacin Apple ya kasance mujallar. GQ mai suna cikin "Man of the Year". A wannan lokacin, ya yi hira da wannan mujallar inda ya yi magana game da aikinsa a cikin kiɗa har zuwa shekarunsa a Beats. Iovine ya fara yana yana ɗan shekara 19 a matsayin mai tsabtace hallway a ɗakin studio. Shekaru 36 bayan haka, ya kafa kamfani na lasifikan kai mai nasara sosai. Ba da daɗewa ba bayan Beats sun ƙaddamar da sabis na yawo na kansu, Apple ya saya su akan dala biliyan XNUMX.
Jimmy Iovine ya dade yana da tabbacin cewa Apple ya kamata ya sayi Beats. Shirinsa ne na dogon lokaci kuma ya ci gaba da shawo kan kamfanin Californian don yin sayan. “Ba na son in yi wa wani aiki. Ina so in yi aiki da shi a Apple. Na san zan iya cimma hakan a Apple, "in ji shi. "Ina so in je sem, ga kamfanin Steve." A cewar Steve Jobs, kiɗa ya kasance koyaushe a cikin DNA na Apple, wanda Iovine ma ya yaba, amma yana so ya ƙara ƙoƙari na kiɗa, don haka ya gaya wa wakilan Apple: "Na san cewa Apple ya fahimci al'adun gargajiya. Na san yana da rami a waƙa a yanzu. Bari in toshe ta.'
Ta hanyar toshe ramin, Iovine yana nufin faɗaɗa ƙorafin kiɗan Apple tare da sabis ɗin yawo wanda babu shakka daga kamfanin, duk da ƙoƙarinsa na rediyon Intanet na sirri. "Lokacin da na isa Apple don yin aiki a sabis na kiɗa da muke yi, na shiga duka. Ina aiki da shi tun 1973, lokacin da nake cikin ɗakin studio ina tunanin 'Dole ne in gano wannan'. Amma na riga na samu kuma ba shi da ni. Kwantar da hankali, amma tare da buri, wannan shine grail mai tsarki. Idan ba haka ba za ku bata ranku.”
Akwai wasu sassa masu ban sha'awa da yawa a cikin hirar, amma ba su da alaƙa kai tsaye da Apple. Iovine har yanzu yana magana game da yadda suka gano Eminem, ko kuma yadda suka yi wasa da John Lennon, ko dalilin da ya sa suka fara kiɗa (saboda mata). Kuna iya samun cikakkiyar hirar (cikin Turanci). nan.
