Filip Novotny Shekaru bakwai ke nan da Apple ya fara sabuwar al'adar kamfani mai suna bikin iTunes. Yana ba da wasan kwaikwayo ta ƙwararrun ƴan wasan kwaikwayo ga jama'a kyauta, kuma godiya gareshi, Biritaniya London ta zama Makka na kiɗan duniya kowace shekara. Duk da haka, wannan shekara ta bambanta; Apple ranar Talata ya fara iTunes Festival SXSW, wanda ke faruwa a Austin, Amurka.
Bukukuwan London sun riga sun gina kyakkyawan suna jim kaɗan bayan fara su a cikin 2007. Daga cikin manyan abubuwan da suka faru na kiɗa, sun fito ne don yanayin kusanci da abokantaka da ba a saba gani ba, wanda suka samu musamman godiya ga zaɓi na ƙananan kulake na London. Mutane da yawa sun damu da ko bikin zai tsira daga tafiya zuwa nahiyar Amurka.
Eddy Cue, babban mataimakin shugaban kamfanin Apple kan manhajojin Intanet da ayyuka, da kansa ya yi tsokaci kan wadannan damuwar. "Ban tabbata ba ko za mu iya kawo shi gaba ɗaya zuwa Amurka," in ji Cue ga uwar garken Fortune Tech. “Bikin a London wani abu ne na ban mamaki. Ga kowa da kowa cewa idan an yi taron a wani wuri, ba zai kasance iri ɗaya ba, ”in ji shi.
Marubucin labarin da aka ambata, Jim Dalrymple ya tabbatar da ra'ayin baƙi, wanda ya san amfanin gona na London da kyau. "Na san ainihin abin da Cue yake nufi. Ƙarfin da ke tare da bikin iTunes abu ne mai ban mamaki, "in ji Dalrymple. A cewarsa, wannan shekarar ma ba ta bambanta ba - bikin a gidan wasan kwaikwayo na Moody na Austin har yanzu yana da babban caji.
A cewar Cue, wannan saboda masu shirya sun fahimci abin da ya sa bikin iTunes ya zama na musamman. "Dole ne ku nemo wurin da ya dace. Haɗin Austin, wanda birni ne mai babban al'adun kiɗa, kuma wannan gidan wasan kwaikwayo mai ban sha'awa ya dace don kiɗa, "in ji Cue.
A cewarsa, kasancewar Apple baya tunkarar bikin a matsayin taron kamfanoni ko kuma damar tallata shi ma yana da muhimmanci. “Ba muna kokarin tallata kayayyakinmu a nan; game da masu fasaha ne kawai da kiɗansu, ”in ji shi.
Shi ya sa ba a yin bikin iTunes Festival a manyan dakunan taro da filayen wasa, duk da cewa za su cika su fashe. Madadin haka, masu shirya gasar sun fi son ƙananan kulake - Gidan wasan kwaikwayo na Moody na bana yana da kujeru 2750. Godiya ga wannan, kide kide da wake-wake suna riƙe da kusanci da halayen abokantaka.
Dalrymple ya kwatanta yanayin da ba a saba gani ba na bikin iTunes tare da takamaiman misali: "Bayan 'yan mintoci kaɗan bayan Imagine Dragons sun gama saitinsu mai ban mamaki, sai suka je su zauna a cikin akwatin, daga inda suka kalli wasan kwaikwayon Coldplay," in ji shi a daren Talata. “Wannan yana daya daga cikin abubuwan da suka sa bikin iTunes ya zama na musamman. Ba wai kawai magoya baya sun san masu fasaha ba. Yana da game da gane masu fasaha ta hanyar masu fasaha da kansu. Kuma ba kwa ganin hakan a kowace rana,” in ji Dalrymple.
Shahararrun masu fasaha da masu yin wasan kwaikwayo da dama suna yin wasan kwaikwayo a bikin wannan shekara - ban da waɗanda aka ambata, misali, Kendrick Lamar, Keith Urban, Pitbull ko Soundgarden. Tun da yawancin ku ba za su iya zuwa Moddy Theatre kanta ba, kuna iya kallon rafukan kai tsaye ta amfani da app don iOS da Apple TV.
