Rufe talla

Daga cikin magoya bayan Apple, za ku yi la'akari a banza ga wanda bai san komai ba game da juyin halittar tambarin sa. Lallai kowa yasan yadda yake canzawa a hankali zuwa yanayin da yake yanzu. Tuffar da aka cije tana ɗaya daga cikin shahararrun kuma mutane kaɗan ne ba za su gane ta ba. Duk da haka, a lokacin wanzuwar kamfanin apple, ya canza sau da yawa - a cikin labarin yau, za mu dubi juyin halitta na alamar apple daki-daki.

A farkon shi ne Newton

Apple ba koyaushe yana da gunkin cizon apple a cikin tambarin sa ba. Wanda ya tsara tambarin Apple na farko shine wanda ya kafa kamfanin Ronald Wayne. Tambarin, wanda aka ƙirƙira a cikin 1970s, ya nuna Isaac Newton yana zaune a ƙarƙashin itacen apple. Wataƙila kowa ya ci karo da labarin yadda Newton ya fara nazarin nauyi bayan da apple ya fado daga bishiya a kansa. Baya ga fage na zane mai ban dariya da aka ambata, tambarin ya kuma haɗa a cikin firam ɗin sa wani zance daga mawaƙin Ingilishi William Wordsworth: "Newton ... a hankali, koyaushe yana yawo a kan ruwa mai ban mamaki."

Tushen Apple

Amma tambarin Isaac Newton bai daɗe ba. Wataƙila ba zai ba kowa mamaki ba cewa Steve Jobs ne wanda ba ya son cewa ya zama tsohon. Don haka Jobs ya yanke shawarar hayar mai zane mai zane Rob Janoff, wanda ya aza harsashi don nunin tuffa mai girman cizo. Ayyuka da sauri sun yanke shawarar maye gurbin tsohon tambari tare da sabon abu, wanda a cikin bambance-bambance daban-daban ya kasance har yau.

Asali Rob Janoff ne ya tsara ta, tambarin yana dauke da launukan bakan gizo, yana nufin kwamfutar Apple II, wacce ita ce ta farko a tarihi da ta nuna launin launi. Farkon tambarin kanta ya faru ne jim kaɗan kafin sakin kwamfutar. Janoff ya bayyana cewa babu wani tsari da gaske game da yadda aka shimfida launuka kamar haka - Steve Jobs kawai ya dage kan cewa kore ya kasance a saman "saboda a nan ne ganyen yake".

Zuwan sabon tambarin ya kasance, ba shakka, yana da alaƙa da zato daban-daban, jita-jita da zato. Wasu mutane suna da ra'ayin cewa canzawa zuwa tambarin apple ya fi kyau kwatanta sunan kamfanin kuma ya dace da shi, yayin da wasu suka gamsu cewa apple ɗin alama ce ta Alan Turing, uban kwamfuta na zamani, wanda ya cije a cikin apple da aka yi wa ciki da cyanide a da. mutuwarsa.¨

Komai yana da dalili

“Daya daga cikin babban abin asirce a gare ni shine tambarin mu, alamar sha’awa da ilimi, cizon yatsa, an yi masa ado da launukan bakan gizo cikin tsari mara kyau. Tambarin da ya fi dacewa yana da wuya a yi tunanin: sha'awa, ilimi, bege da rashin zaman lafiya, "in ji Jean-Louis Gassée, tsohon jami'in Apple kuma daya daga cikin masu zanen tsarin aiki na BeOS.

Kamfanin ya yi amfani da tambarin mai launi tsawon shekaru ashirin da biyu. Lokacin da Ayyuka suka koma Apple a rabi na biyu na 1990s, da sauri ya yanke shawarar wani canjin tambarin. An cire ratsan launi kuma an ba wa tambarin apple da aka cije wani salo na zamani, monochrome. Ya canza sau da yawa a cikin shekaru, amma siffar tambarin ya kasance iri ɗaya. Duniya ta yi nasarar danganta tambarin apple da aka cije da kamfanin Apple ta yadda babu bukatar ko da bukatar sunan kamfanin ya bayyana a kusa da shi.

Bangaren cizon kuma yana da ma’anarsa. Steve Jobs ya zaɓi apple cizon ba kawai don dalilin da ya bayyana a farkon kallo cewa shi ne ainihin apple kuma ba, misali, ceri ko ceri tumatir, amma kuma saboda pun a kan kalmomin "ciji" da kuma "byte", yana nuna gaskiyar cewa Apple kamfani ne na fasaha. Ko da canje-canjen launi na apple ba tare da dalili ba - "lokacin shuɗi" na tambarin da ake magana akan iMac na farko a cikin inuwar launi na Bondi Blue. A halin yanzu, alamar Apple na iya zama azurfa, fari, ko baki.

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