Apple picker A cikin sabon littafinsa mai suna "Design forward", Jamus mai zane kuma mai tsara Hartmut Esslinger, wanda ya kafa Frogdesign, ya bayyana sarai dabarun ƙira da kuma yadda ci gaban ƙirƙira ya haifar da sauye-sauye na ƙirƙira a kasuwar mabukaci, musamman ga ɗaya daga cikin manyan kamfanoni na Amurka waɗanda aka taɓa ginawa: kamfanin apple.
An gudanar da bikin kaddamar da littafin a hukumance a lokacin bude baje kolin "Standards of German Design - From House Building to Globalization", wanda aka gudanar a Hong Kong a matsayin wani bangare na BODW 2012 (bayanin kula na edita: Kasuwancin Makon Ƙira 2012 - Babban nunin ƙera ƙira na Asiya). Baje kolin na hadin gwiwa ne tsakanin Cibiyar Zane ta Hong Kong (HKDI), da gidan adana kayan tarihi na kasa da kasa da ke Munich "The neue Sammlung" da kuma Red Dot Design Museum a Essen, Jamus.
Wakilin Designboom ya gana da Hartmut Esslinger jim kaɗan kafin ƙaddamar da littafinsa a Hong Kong kuma ya karɓi kwafin farko na littafin a wannan lokacin. Sun yi magana game da tsarin dabarun Apple da abokantakar su da Steve Jobs. A cikin wannan labarin, mun waiwaya baya ga ƙirar Esslinger daga farkon 80s, ɗaukar hoto da tattara bayanai, dabaru, da bincike don allunan Apple, kwamfutoci, da kwamfyutoci.
Ina son ƙirar Apple ba kawai ya zama mafi kyau a cikin masana'antar kwamfuta ba, amma ya zama mafi kyau a duniya. Steve Jobs
Lokacin da Apple ya riga ya kasance a kasuwa na shekara ta shida, wato, a cikin 1982, wanda ya kafa kuma shugaban Steve Jobs yana da shekaru ashirin da takwas. Steve - da ilhama da fanatical game da babban zane, ya gane cewa al'umma na cikin rikici. Ban da tsufa na Apple, samfuran ba su yi kyau sosai ba idan aka kwatanta da kamfanin kwamfuta na IBM. Kuma duk sun kasance mummuna, musamman Apple III da kuma nan da nan da za a fito da Apple Lisa. Shugaban Kamfanin Apple - mutumin da ba kasafai ba - Michael Scott, ya ƙirƙiri sassan kasuwanci daban-daban don kowane nau'in samfuri, gami da na'urorin haɗi kamar masu saka idanu da ƙwaƙwalwar ajiya. Kowane yanki yana da nasa shugaban ƙira da ƙirƙirar samfuran kamar yadda kowa yake so. A sakamakon haka, samfuran Apple suna raba kaɗan ta hanyar harshen ƙira na gama gari ko haɗin kai gabaɗaya. A zahiri, ƙarancin ƙira duka alama ce kuma ta haifar da matsalolin kamfanoni na Apple. Sha'awar Steve na kawo karshen tsari daban ya haifar da tsarin dabarun aikin. Kamata ya yi ya kawo sauyi kan hasashe na alamar kamfanin Apple da layukan kayayyakinsu, da canza yanayin makomar kamfanin, da kuma canza yadda duniya ke tunani da kuma amfani da kayan lantarki da fasahar sadarwa.
Wannan aikin ya samo asali ne daga wani ra'ayi daga Richardson Smith's "Hukumar Zane" (daga baya Fitch ta karbe shi) aikin Xerox, wanda masu zanen kaya suka yi aiki tare da rarrabuwa da yawa a cikin Xerox don ƙirƙirar harshe mai ƙira ɗaya wanda kamfanin zai iya aiwatarwa a duk faɗin kamfanin. . Jerry Manock, mai tsara samfuran Apple II kuma shugaban ƙira na sashen Macintosh, da Rob Gemmell, shugaban sashen Apple II, sun fito da wani tsari wanda za su iya gayyatar duk masu zanen duniya zuwa hedkwatar Apple kuma, bayan sun yi hira da su. kowa da kowa, gudanar da gasar tsakanin manyan 'yan takara biyu. Apple zai zaɓi wanda ya yi nasara kuma ya yi amfani da ƙira a matsayin ra'ayi don sabon harshen ƙira. Babu wanda ya san a lokacin cewa Apple yana kan aiwatar da rikidewa zuwa kamfani wanda dabarunsa bisa ƙira da tallafin kuɗi ta hanyar ƙididdigewa zai haifar da nasara a duniya. Bayan tattaunawa da yawa tare da Steve Jobs da sauran shugabannin Apple, mun gano hanyoyi daban-daban guda uku don ci gaba da yuwuwar ci gaba.
Ra'ayi 1 An bayyana shi da taken "me za su yi a Sony idan sun yi kwamfuta". Ban ji daɗin hakan ba saboda yuwuwar rikice-rikice da Sony, amma Steve ya dage. Ya lura cewa yaren ƙira mai sauƙi na Sony ya kasance "mai sanyi" kuma yana iya zama kyakkyawan misali ko ma'auni. Kuma Sony ne ya tsara alkibla da taki wajen kera kayayyakin masarufi na "fasaha mai inganci" - mafi wayo, karami da kuma šaukuwa.
Ra'ayi 2 ana iya kiransa "Americana", saboda ya haɗa ƙirar "high-tech" tare da daidaitattun ƙirar Amurka. Misalai sun haɗa da aikin Raymond Loewy kamar ƙirar aerodynamic don Studebaker da sauran abokan cinikin mota da kayan aikin gida na Elektrolux, sannan samfuran ofishin Gstetner da kuma kwalban Coca-Cola.
Ra'ayi 3 aka bar min. Zai iya zama mai tsattsauran ra'ayi kamar yadda zai yiwu - kuma wannan shine babban kalubale. Tunanin A da B sun dogara ne akan tabbatattun hujjoji, don haka Concept C shine tikitin tafiya cikin ruwa wanda ba a sani ba. Amma kuma yana iya zama mai nasara.
Wanene Hartmut Esslinger?
A tsakiyar 1970s, ya fara aiki da Sony akan jerin Trinitron da Wega. A farkon shekarun 1980, ya fara aiki da Apple. A wannan lokacin, dabarun ƙirar haɗin gwiwar su sun mayar da Apple daga farawa zuwa alamar duniya. Ya taimaka wajen ƙirƙirar harshen ƙirar "fararen dusar ƙanƙara" wanda ya fara da almara Apple IIc, ciki har da almara Macintosh, kuma ya yi sarauta a Cupetino daga 1984 zuwa 1990. Ba da daɗewa ba bayan Ayuba ya bar, Esslinger ya ƙare kwangilarsa kuma ya bi Ayyuka zuwa sabon kamfaninsa. NeXT. Sauran manyan ayyukan abokin ciniki sun haɗa da ƙira ta duniya da dabarun alama don Lufthansa, ainihin kamfani da software na mai amfani don SAP da alama don MS Windows tare da ƙirar ƙirar mai amfani. Akwai kuma haɗin gwiwa tare da kamfanoni irin su Siemens, NEC, Olympus, HP, Motorola da GE. A cikin Disamba 1990, Esslinger ne kawai mai zanen rai da ya bayyana a bangon mujallar Businessweek, na ƙarshe lokacin da Raymond Loewy ya sami karramawa a cikin 1934. Esslinger kuma farfesa ne a Jami'ar Design a Karlsruhe, Jamus, kuma tun 2006 yana da daraja. ya kasance farfesa na ƙirar masana'antu masu haɗaka a Jami'ar Aiyuka Arts a Vienna, Austria. A yau, Prof. Esslinger ƙwararren malami ne na dabarun ƙira tare da haɗin gwiwar Beijing DTMA da cibiyoyin ilimi masu yawa, masu dogaro da kai a Japan a Shanghai.
Ɗaya daga cikin mafi kyawun labarai a nan! Godiya.