Rufe talla

Jiya, sabis ɗin yawo da aka daɗe ana jira HBO Yanzu ya isa na'urorin Apple TV da iOS, wanda shine gabatar a farkon Maris. Kodayake yana aiki a hukumance kawai a cikin Amurka, ba shi da wahala sosai don isa wurin ko da daga Jamhuriyar Czech. Bugu da ƙari, yana da labari mai ban sha'awa a bayan zuwansa a cikin na'urorin Apple.

Bayanan mujallar HBO Shugaba Richard Plepler fastcompany ya bayyana, cewa babban jigon bayan ƙaddamar da dukan sabis a kan Apple TV shine Jimmy Iovine, wanda ya zo Apple a matsayin wani ɓangare na sayen Beats.

Har ya zuwa yanzu, HBO ta samar da abun ciki akan layi ta hanyar sabis na HBO Go. Koyaya, yana samuwa ne kawai azaman kari ga masu biyan kuɗi. HBO Yanzu sabis ne na yawo kyauta wanda ke ba da dama ga cikakken fim ɗin HBO da jerin bayanai, a halin yanzu akwai don Apple TV da iOS.

Ga HBO, shi ma shigarwa ne a cikin kasuwar da Netflix ke mamaye a halin yanzu, kuma shine haɗin farko tare da Apple wanda yakamata ya ba sabon sabis ɗin sha'awar da ake buƙata daga kafofin watsa labarai da masu amfani. Wannan shine ainihin ɗaya daga cikin ainihin ra'ayoyin shugaban HBO, Richard Plepler.

Duniyar abubuwan da ke yawo ya daɗe yana tafiya, kuma ba zai zama da sauƙi ga wani sabo ya yi tsalle a kan wannan bandwagon ba (ta wata hanya, Apple ma yana shirin yin hakan a wannan shekara). Don haka Plepler ya tuna tsohon abokinsa Jimmy Iovine, wanda a lokacin yana aiki da Apple, kuma kawai ya tambayi tsohon shugabansa: shin Apple zai yi sha'awar aiki tare da HBO?

"Ina tsammanin wannan shine ainihin shi," (a zahiri a cikin asali "Ina ganin wannan shit ne") bai yi jinkirin amsawa Iovine ba. A cikin duniyar wasan kwaikwayo, gogaggen mutumin da ke da alaƙa da kusan kowane muhimmin mutum a masana'antar kiɗa ko masana'antar fim, ya san cewa Apple ba shi da dalilin cewa a'a.

Nan da nan Plepler ya shirya wani taro tare da Eddy Cuo, wanda ke kula da duk abubuwan da suka shafi Apple TV da abun ciki na dijital a Apple, kuma ya bayyana masa komai. Plepler yana neman abokin tarayya don taimaka masa a cikin bazara na 2015 (tare da zuwan sabon yanayi na shahararrun jerin. Game da karagai) don fara sabon sabis, har ma Eddy Cue bai yi jinkiri ba. Washegari ya so ya sanya hannu kan yarjejeniyar.

Yarjejeniyar da ta haifar a ƙarshe tana amfanar bangarorin biyu. A matsayin abokin tarayya mai gata, Apple ya sami keɓantawa na farko kuma masu amfani da shi sun sami damar zuwa HBO Yanzu na wata na farko. Fiye da duka, wata tasha ce mai kyawawa don Apple don jawo hankalin abokan ciniki zuwa sabis na TV. Za ta Bugu da kari, ya kamata a yi wani sauyi da ake jira a lokacin bazara.

HBO, bi da bi, ya karɓi tallace-tallace da aka riga aka ambata wanda aka haɗa da gaskiyar cewa Plepler da kansa ya inganta sabon sabis ɗin a cikin maɓallin Maris.

Matsayin Jimmy Iovino na iya zama kamar ba shi da mahimmanci a kallo na farko, amma yana yiwuwa ba tare da wannan mutumin da ke cikin jirgin ba, da Apple ba zai sami HBO Yanzu a farkon wuri ba. Haɗin haɗin gwiwar Iovina ne masu mahimmanci waɗanda ke ɗaya daga cikin manyan dalilan da ya sa Tim Cook ya biya dala biliyan 3 don siyan Beats. Baya ga HBO Yanzu, Iovine kuma ana tsammanin yana da tasiri mai mahimmanci a cikin jeri sababbin ayyukan kiɗa bisa Beats Music.

Source: fastcompany
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