Libor Kubin Da fatan za a karɓi wannan taƙaitaccen tunani azaman ra'ayi na kan Apple vs DOJ game da farashin littattafan e-littattafai. Kamfanin California ya yi rashin nasara a wannan zagaye.
Ba ni da tunani game da Apple da ayyukan kasuwancin sa. Ee, gudanar da kasuwanci a kowane fanni na iya zama mai wahala sosai kuma a gefe. A gefe guda kuma, lauyoyi na iya gamsar da kotu cewa farar filin a zahiri baƙar fata ce.
Me ke damun ni game da ɗayan hukunce-hukuncen kotu da yawa da suka shafi Apple?
- Kafin a fara shari’ar, alkali Denise Cote ta ce: "A fili Apple yana da laifi."
Ashe, bai kamata alkali ya kasance mai nuna son kai ba, ya tsaya kan ka'ida: shin ana zaton mutumin ba shi da laifi har sai an tabbatar da shi da laifi?
- Kotun Amurka ta yanke hukuncin cewa: "Masu shigar da kara sun nuna cewa wadanda ake tuhuma sun hada baki da juna don kawar da farashin farashi don kara farashin litattafai, kuma Apple ya taka muhimmiyar rawa wajen tsarawa da aiwatar da wannan makirci." na abokin hamayyarsa Amazon kuma ya shaida a shari'ar, wanda wannan aikin ya kamata ya lalata.
- Kotun ta ce yayin da Amazon ya tsaya kan farashinsa na yau da kullun, mawallafin mawallafin sun sayar da lakabi iri ɗaya akan $1,99 zuwa $14,99.
Idan Apple ya mamaye kasuwar e-littattafai, zan fahimci wasu damuwa game da ƙarfafa ikon mallaka. A cikin 2010, lokacin da aka ƙaddamar da iPad, Amazon yana sarrafa kusan kashi 90% na kasuwar e-book, wanda yawanci ana sayar da shi akan $9,99. Ko da yake wasu littattafai sun fi tsada a cikin Store na iTunes, Apple ya sami nasarar samun kashi 20% na kasuwar e-littattafai. Kamfanin Cupertino ya ba masu wallafa da marubuta dama don tantance nawa za su ba da littafin e-littafi. Samfurin kuɗi iri ɗaya Apple ya shafi kiɗa, to me yasa wannan ƙirar ba daidai ba ce ga littattafan e-littattafai?
- Mataimakin babban lauyan gwamnati Bill Baer ya ce game da hukuncin cewa: "... nasara ce ga miliyoyin masu amfani da su da suka zabi karanta littattafan e-littattafai."
Amma ga abokan ciniki, suna da zaɓi na zaɓar inda kuma nawa za su sayi bugu na dijital. Hakanan ana iya karanta littattafan e-littattafai daga Amazon akan iPad ba tare da wata matsala ba. Amma idan an tilasta masu bugawa su yi farashi ƙasa da farashin samarwa, nasarar abokin ciniki na iya zama nasarar Pyrrhic. A nan gaba, ba za a iya buga littattafai ta hanyar lantarki ba.
Labarai masu alaƙa:
[posts masu alaƙa]
a) Kasancewar alkali ya bayyana hukuncin kafin a zartar da shi bai dace ba, amma ba zan ce yana da alaka da nuna son kai ba.
b) gaskiyar cewa Apple yana da farashi mafi girma don ainihin samfurin da aka sayar da gaske ta hanyar tashar rarraba ba daidai ba ne kuma yakamata a warware shi a ganina. sakamakon - matakin farashin yana cikin tsari, ɗaya daga cikin ginshiƙan ginshiƙan tattalin arziƙi shine yanayi mai fa'ida, wanda ba ya wanzu a nan.
c) gabaɗaya, Ina tsammanin cewa farashin littattafan lantarki ya kamata ya zama kaɗan - an kawar da farashin rarraba / dabaru, tallace-tallace, da sauransu, ko an rage su sosai. A lokaci guda kuma yana da sauƙin isa ga manyan masu sauraro - a farashi mai sauƙi, littattafai = bayanai = za su kasance ga kowa da kowa, wanda ya kamata ya zama babban burin yada wannan bayanin. Ribar mawallafin kuma ta haka ne za a samar da kuɗin shiga na marubucin da yawa
Mafi girman farashi, a ganina, yana cutar da wannan takamaiman kasuwa.
a) Menene kalmar matsi na tunani ke gaya muku? Kuma magana game da sakamakon kafin yanke hukunci?
b) Ku gafarce ni, amma kuna siyan burodi da man shanu a farashi ɗaya a duk kantuna? Don haka ban yi ba. Farashin "gyara" reeks na bureaucracy na jihar. Yi ƙoƙarin bayyana mani tsarin tunanin ku: bayan haka, ɗayan ginshiƙan ginshiƙai na tattalin arziƙi shine yanayi mai fa'ida, wanda babu tabbas a nan.. Don haka Amazon yana da de facto monopoly (90% na kasuwa). Don haka babu gasa kuma ya tsara sharuddan. Apple ya sayar da wasu lakabi a gwanjo, wasu iri ɗaya ko mai rahusa. Duk da haka, ya sami nasarar kama kusan kashi 20% na kasuwa. Ina ganin Amazon's lobbying a cikin wannan sa baki na jihar.
Me yasa ya zama dole don kare Amazon tare da manufar farashi guda ɗaya don littattafan e-littattafai? Bugu da ƙari, Apple bai haifar da wani shamaki ba, za ku iya siyan e-books a kowane kantin sayar da.
c) Don Allah kar a yi tunani. Zauna a kusurwa, ɗauki kalkuleta kuma cire -40% daga farashin buga littafin. Wannan shine farashin e-book, kuma yawanci yana da daraja. Lokacin da kuka rubuta littafi, buga shi kuma ku sami 'yan ɗari don ƙoƙarinku na watanni da yawa (godiya ga masu hankali kamar ku), wataƙila za ku rera wani.
Mai shari'a Denise Cote ta ce kafin a fara shari'ar "Apple yana da laifi."
Oh, don haka wannan shine babban gazawar ku. Akasin haka, yana da matukar fa'ida ga Apple da lauyoyin sa su san abin da suke yi da wuri-wuri. A lokacin, alkali ya riga ya sami isassun abubuwa (kamar yadda aka saba) don yanke shawara kuma ta haka ne ta bayyana ra'ayinta. Don haka Apple ya san inda ya tsaya kuma zai iya juyar da wannan ra'ayi a cikin tattaunawar ta hanyar ba da ƙarin shaida a cikin yardarsa. Dokar Czech tana aiki iri ɗaya. Yaushe ne alkali zai umurci jam’iyyar cewa hujjojin da ya gabatar ba su goyi bayan ikirarinsa ba...
Abu na biyu shi ne karkatar da ku ga gaskiya. A cikin labarin da aka danganta, ta ce ta fadi haka ne a cikin shari'ar farko - wato, tun bayan da aka fara shari'ar. Kuna rubuta game da gaskiyar cewa ta faɗi haka kafin a fara shari'ar, kamar dai ba ta ga shaidar daftarin aiki ba, da dai sauransu.
Ina ba da shawarar cewa ko dai kada ku yi rubutu game da al'amuran shari'a kwata-kwata (har ma da ra'ayin ku), ko kuma ku yi nazarin batun (tsarin farar hula an tsara shi a matakin tarayya), ko tuntuɓi wanda ya fahimci batun.
Um, kai hari ga wani saboda rashin sanin doka da hasashe, sannan daidaita maganar "Apple yana da laifi a fili" tare da "shaidar ba ta goyi bayan da'awar" yana ɗaukar ciki mai ƙarfi sosai. Barka da berenza.
Ga wani da ya sake zare mu kuma ba su iya karantawa:
Apple ya musanta hannu a cikin wannan makircin. Mai shari'a Cote ta lura cewa ƙarfin shaidar jihar da aka yi magana a kai a cikin bayaninta shine kawai "kimanin farko." Kamfanin dillancin labaran reuters ya bayyana kalaman alkali a gaban shari'ar da cewa ba a saba gani ba: "Suna iya kara matsawa kamfanin Apple lamba don warware takaddamar."
Shin ya zama ruwan dare alkali ya saki hukuncin farko ga manema labarai? Ka yi ƙoƙarin fadakar da mu ƴan majalisa Mista Berenz.
Da wani abu. Babu shakka kuna da ƙarancin ilimin dokar gasa. Kuna haɗa apples da pears tare. Kotun ta yi Allah-wadai da murguda gasar da aka yi a kwance ta hanyar yarjejeniya. A cikin labarin ku, kun rubuta game da cin zarafi na babban matsayi - wato, murdiya ga gasar a tsaye.
Zai fi kyau tsaya ga sana'ar ku, ba ku da kwazo sosai a wannan.
A ra'ayina, duk zargin somarina ne. A bayyane yake cewa ba kawai ayyuka masu adalci ba ne a cikin kasuwanci, don haka babu wanda zai ci gaba, amma kuma wannan wauta ce. Gaba ɗaya ƙarar wauta. Bugu da kari, lokacin da har yanzu zan iya siyan e-book akan e.g. Amazon da karanta shi a iBooks. Idan ba zai yiwu ba, to lafiya, to, na fahimci karar, amma wannan gaba daya baya ga batun. Bugu da kari, mutane, bugu na zahiri shine mafi kyawun karantawa :)