Rufe talla

Yayin da lokacin gwaji na watanni uku na Apple Music sannu a hankali ya zo ƙarshe, yawancin masu amfani sun fara soke membobinsu don guje wa biyan kuɗin da ba a so da kuma komawa zuwa ayyukan kyauta kamar Spotify. Yanzu, Jimmy Iovine, wanda ya kafa Beats kuma Shugaba na Apple Music na yanzu, shima yayi sharhi akan wannan. A cewarsa, masana’antar waka na kara fusata kuma ya kamata su kara duban Apple tare da kawar da masu son cin riba ba tare da tsada ba.

Da yake magana a Babban Taron Sabon Kafa Sabon Kafa a San Francisco, Iovine yana magana musamman ga Spotify, wanda ke ba da mambobi kyauta da sigar biya. Sai dai, baya ga wasu tallace-tallacen da za ku ji a tsakanin wakoki, babu wani dalili da zai sa mutane da yawa su shirya mambobi na biyan kuɗi - shi ya sa dubun-dubatar masu amfani ba sa biyan kuɗin kiɗan kwata-kwata.

“Da a da, watakila muna bukatar zama ‘yan kungiyar, amma a yau ba shi da ma’ana kuma freemium ta zama matsala. Spotify kawai ya lalata masu fasaha tare da shirin su na freemium. Apple Music na iya samun daruruwan miliyoyin mambobi idan muka ba da sabis ɗin kyauta, kamar yadda suke yi, amma muna tsammanin mun ƙirƙiri wani abu da zai yi aiki ta wata hanya, "in ji Iovine da kwarin gwiwa, wanda, a cewarsa, zai kasance a nan idan sabis ya kasa, ba ya nan.

Koyaya, ainihin aikin sabis ɗin yana ɓoye a ɓoye, kamar yadda Apple ya ƙi bayar da cikakkun lambobi akan adadin mutane nawa ke amfani da sabis ɗin sa. Ya zuwa yanzu, lamba daya kawai muka ji daga gare shi a cikin fiye da watanni uku - a farkon watan Yuni Mutane miliyan 11 sun saurari kiɗa ta hanyar Apple Music.

Duk da haka, akwai abubuwa da yawa da ke faruwa a kusa da Apple Music. A farkon lokacin gwaji na kyauta, mawaƙa Taylor Swift, wanda daga Apple, ya haifar da babban tashin hankali Ta nemi diyya ga ƙananan masu fasaha waɗanda za su rasa riba yayin lokacin gwaji. A cewar Iovino, Apple a cikin wannan matsala kiyaye mafi kyau, gwargwadon iyawarsa, kuma yayi ƙoƙarin warware lamarin don amfanin kowa.

Bayan haka, Spotify ita ma ta yi sharhi game da matsalolin kasancewa membobin freemium. "Munafunci ne na Apple su soki ayyukanmu na freemium tare da yin kira da a kawo karshen ayyukan kyauta gaba daya, saboda su da kansu suna ba da kayayyaki irin su Beats 1, iTunes Radio kyauta kuma suna tura mu don kara farashin kudin shiga," in ji Jonathan Prince, Daraktan kasa da kasa. Sadarwa.

Gaskiyar cewa Apple yana ƙoƙari ya goyi bayan kowane mai zane an ce shine dalilin da yasa Iovine ya shiga Apple a farkon wuri, saboda ya san farashin da ke tattare da haɓakawa. Shi da kansa ya taimaki shahararriyar mawakin, wanda Dr. Dre.

Lokaci ne kawai zai nuna yadda yaki da masana'antar waka zai ci gaba da bunkasa, duk da haka, a cewar Iovine, yana raguwa kuma dole ne a dauki matakai don farfado da shi.

Source: gab
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