Michal Marek ne adam wata Don lambobi masu ban sha'awa da fahimta a taron Digital Book World Conference Keith Moerer, shugaban sashen iBooks na Apple. Daga cikin abubuwan, mutumin ya yi alfahari cewa iBooks yana samun sabbin abokan ciniki kusan miliyan guda a kowane mako tun lokacin da aka saki iOS 8. Wannan ya faru ne saboda gaskiyar cewa a cikin sabuwar sigar iOS, Apple yana ba da aikace-aikacen iBooks wanda aka riga aka shigar a cikin tsarin.
Matakin da Apple ya ɗauka na jigilar iOS 8 tare da iBooks da Podcasts da aka riga aka shigar ya kasance mai yawan rigima. Yawancin masu amfani ba za su yi amfani da waɗannan aikace-aikacen guda biyu ba, amma ba su da izinin share su. Don haka suna shiga cikin Desktop ɗin kuma bugu da ƙari kuma suna ɗaukar sarari a ƙwaƙwalwar ajiyar wayar.
Koyaya, kasancewar iBooks da Podcasts kai tsaye a cikin iOS shima yana da fa'ida, kodayake fiye da Apple kanta fiye da abokan ciniki. Yawancin masu amfani da ba su da ilimi a baya ba su san wanzuwar waɗannan aikace-aikacen ba. Dole ne mutum ya bude App Store, musamman nemo iBooks ko Podcasts sannan ya saukar da su zuwa wayar. Yanzu mai amfani ya zo kan waɗannan aikace-aikacen biyu na willy-nilly kuma galibi yana buɗewa kuma aƙalla yana bincika su. Don haka akwai damar da ta fi girma cewa za su ci karo da abun ciki mai ban sha'awa kuma su saya.
Game da iBooks, Apple kuma ya sami fa'ida akan gasar. Aikace-aikacen da aka riga aka shigar koyaushe shine mafi kyawun farawa fiye da madadin wasu na uku waɗanda dole ne a girka daga shagon. Bugu da kari, akwai gasa da yawa tsakanin littattafan e-littattafai. Amazon yana da mai karanta Kindle ɗin sa a cikin Store Store, Google yana da Littattafan Google Play, kuma a cikin ƙasashe da yawa zaɓuɓɓukan gida suna samun nasara sosai (misali Wooky a ƙasarmu).
A cewar Moerer, wani sabon salo na kwanan nan ya kuma ba da gudummawa ga shaharar iBooks Raba iyali hade da iOS 8. Wannan yana bawa dangi damar raba abubuwan da aka saya - gami da littattafai. Idan kowane memba na iyali ya sayi littafi, wasu kuma za su iya saukewa kuma su karanta a kan na'urorin su ba tare da ƙarin farashi ba. Game da wannan, littattafan lantarki sun zo kusa da na takarda, kuma babu buƙatar samun "kwafi" da yawa na littafi ɗaya a cikin iyali.
Nasarar iBooks tabbas aikace-aikacen Mac ne ya taimaka masa, wanda ya kasance ƙayyadaddun ɓangaren tsarin aikin kwamfuta na Apple tun OS X Mavericks. A cewar Moerer, mutane da yawa a yanzu ma suna karanta littattafai a wayoyinsu, wanda Apple ya samu ta hanyar sakin iPhones masu girman allo. Tare da girmansa, iPhone 6 Plus yana kusa da ƙaramin kwamfutar hannu kuma saboda haka ya riga ya zama mai karantawa mai kyau.
A wurin taron, Moerer ya bayyana kudurin Apple na yin aiki tare da ƙwararrun ƙirƙira, gami da marubuta, kuma ya jaddada cewa wallafe-wallafen mai zaman kansa ɗaya ne daga cikin manyan nasarorin dandalin iBooks. Apple ya kuma gamsu da karuwar tallace-tallacen littattafai a cikin harsunan waje, tare da wallafe-wallafen da aka rubuta cikin Mutanen Espanya musamman suna jin daɗin babban haɓaka a Amurka. Koyaya, haɓakar shaharar iBooks a Japan shima yana da mahimmanci.
Daga cikin wasu abubuwa, an tattauna dandamali masu fafatawa a fagen sayar da littattafan e-littattafai a wurin taron. Moerer ya nuna cewa Apple ya bambanta sosai wajen haɓaka littattafai a cikin shagon sa. Babu tallace-tallacen da aka biya a cikin iBookstore, don haka kowane marubuci ko mawallafi yana da damar daidai don yin nasara tare da littafin su. Wannan shi ne abin da iBookstore (da duk sauran Stores a cikin iTunes) aka gina a kan.
Tabbas yana da kyau ga Apple cewa yana da kyau a cikin tallace-tallace na e-book, musamman a lokacin da sauran kafofin watsa labaru na dijital da Apple ke sayar da su ba su da yawa. Siyar da waƙar ba ta da kyau sosai, musamman godiya ga ayyukan yawo kamar Spotify, Rdio ko Waƙar Beats, wanda mai amfani ke samun damar zuwa babban ɗakin karatu na kiɗa da sauraron sa mara iyaka akan ƙaramin kuɗi kowane wata. Rarraba fina-finai da silsila kuma ya canza sosai a cikin 'yan shekarun nan. Misali zai kasance Netflix, wanda ya shahara sosai a Amurka, wanda a cewar jita-jita kuma zai iya zuwa nan a wannan shekara, ko HBO GO.
Koyaya, isar da littafin e-littafi tabbas ba tatsuniya bane ko aiki mara matsala ga Apple. Kamfanin daga Cupertino shine shekarar da ta gabata an same shi da laifin magudin farashin litattafai da kuma tarar dala miliyan 450. A matsayin wani ɓangare na jumlar, Apple kuma dole ne ya mika wuya ga kulawar dole. Yanzu, duk da haka roko kuma yana da damar soke hukuncin. Karin bayani game da lamarin nan.
Godiya ga labarin mai amfani. Jen - wooky azaman madadin gida mai nasara?? Hai :)