Rufe talla

Lokacin da aka fitar da iPhone ta farko ga duniya a shekarar 2007, duniyar fasahar wayar tafi da gidanka ta koma tabarbarewa. A hankali kamfanin Apple ya kara inganta wayoyinsa, kuma a hankali wayar Apple ta fara mamaye kasuwa. Amma ba shi ne sarkin ta ba har abada – wasun ku na iya tunawa lokacin da wayoyin Blackberry suka shahara sosai.

Me yasa Blackberry a hankali ta fada cikin mantuwa? A cikin shekarar da Apple ya fito da iPhone dinsa, Blackberry ya fitar da fasaha daya bayan daya. Masu amfani sun yi farin ciki da sauƙin amfani, cikakken maɓalli mai girma, kuma ba wai kawai yin kiran waya ba ne, har ma sun yi ta aika saƙo, imel da bincika gidan yanar gizo - cikin nutsuwa da sauri - daga wayoyin su na Blackberry.

A zamanin da Blackberry boom ya zo da sanarwar iPhone. A lokacin, Apple ya zira kwallaye tare da iPod, iMac da MacBook, amma iPhone wani abu ne daban-daban. Wayar hannu ta Apple tana da nata tsarin aiki da cikakken allon taɓawa - ba a buƙatar keyboard ko salo ba, masu amfani sun gamsu da yatsunsu. Wayoyin Blackberry ba su da allon taɓawa a lokacin, amma kamfanin bai ga wata barazana a cikin iPhone ba.

A Blackberry kuwa sun yi ta tafka muhawara a kan gaba, amma ba su nuna wa duniya komai ba, sai ga kayayyakin sun zo a makare. A ƙarshe, kawai kaɗan na alama na magoya bayan aminci sun rage, yayin da sauran tsohon mai amfani, tushen "blackberry" ya watse a hankali a cikin gasar. A cikin 2013, Blackberry ta gudanar da taron manema labarai don sanar da Z10 da Q10 tare da tsarin aiki na tushen sa. Wani bangare na jama'a na fatan samun gagarumar nasara, kuma farashin hannayen jarin kamfanin ya tashi. Sai dai wayoyin ba su sayar da su kamar yadda mahukuntan kamfanin ke zato ba, haka ma na’urar ba ta samu karbuwa daga masu amfani da ita ba.

Amma Blackberry ba ta yi kasa a gwiwa ba. John Chen ya warware raguwar tallace-tallacen wayoyin hannu ta hanyar yin sauye-sauye masu yawa, kamar yadda ake amfani da tsarin aiki na Android ko kuma fitar da ingantacciyar wayar salula mai suna Priv, wacce ke da nunin juyin juya hali. Priv yana da babbar dama, amma nasararsa ta lalace tun daga farko saboda tsadar siyarwa.

Menene zai biyo baya? Tuni dai taron na BlackBerry zai gudana gobe, inda ya kamata kamfanin ya sanar da sabon KEY2. Masu amfani suna ƙoƙarin lallaɓawa a cikin nagartaccen kamara, canje-canje a cikin madannai da sauran abubuwan haɓakawa. Ya kamata waɗannan su zama wayoyi masu araha a cikin matsakaicin yanki, amma farashin har yanzu ba a san shi sosai ba kuma yana da wahala a ƙiyasta ko masu amfani za su fifita Blackberry mafi araha zuwa "mai araha iri ɗaya" iPhone SE.

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