Michal Ždanský Ba da daɗewa ba za a cika shekaru uku da rasuwa wanda ya kafa Apple, Shugaba kuma mai hangen nesa Steve Jobs. A matsayinsa na shugaban kamfanin Apple, ya shawarci hukumar da ta kafa Tim Cook, har zuwa lokacin babban jami’in gudanarwa, wanda hukumar ta yi ba tare da wani tanadi ba. Tun da wannan babban canji a cikin manyan gudanarwar Apple, abubuwa da yawa sun canza a cikin gudanarwa. Idan muka kwatanta mambobinta daga 2011 kafin murabus na Steve Jobs da kuma yau, za mu ga cewa mutane shida sun rage daga ainihin goma zuwa yau, kuma a lokacin Satumba/Oktoba za a sami raguwa. Bari mu ga irin sauye-sauyen da aka samu a shugabancin Apple cikin shekaru uku da suka gabata.
Steve Jobs -> Tim Cook
Lokacin da Steve Jobs ya san cewa saboda rashin lafiyarsa, ba zai iya ci gaba da tafiyar da kamfanin da ya kafa ba kuma ya mayar da kafa bayan ya dawo, sai ya bar sandan ga Laftanarsa, Tim Cook, ko kuma ya ba da shawarar zabensa a cikin kwamitin gudanarwa. daraktoci, wadanda suka yi haka. Ayyuka ya ci gaba da rike mukaminsa a kamfanin Apple a matsayin shugaban hukumar, inda ya yi fama da rashin lafiya wata guda bayan murabus dinsa. Steve ya kuma ba magajinsa shawara mai kyau da Cook ya ambata sau da yawa: kada ya tambayi abin da Steve Jobs zai yi, amma ya yi abin da yake daidai.
A karkashin jagorancin Tim Cook, Apple bai riga ya gabatar da wani sabon nau'in samfurin ba, duk da haka, alal misali, ƙirar juyin juya hali na Mac Pro ko kuma iPhone 5s mai nasara ya cancanci a ambata. Tim Cook ya nuna sau da yawa cewa ya kamata mu yi tsammanin wani sabon abu gaba ɗaya a wannan shekara, galibi yana magana game da agogo mai kaifin baki ko wata na'ura mai kama da sabon Apple TV.
Tim Cook -> Jeff Williams
Kafin Tim Cook ya zama babban jami'in Apple, yana kan mukamin babban jami'in gudanarwa, wanda ya hada da, misali, tsara hanyoyin sadarwar masu samar da kayayyaki, rarrabawa, dabaru, da makamantansu. Cook ana ɗaukarsa a matsayin babban malami a fagensa kuma ya sami damar ƙawata dukkan sarkar har zuwa lokacin da Apple a zahiri ba ya adana samfuransa kuma yana aika su kai tsaye zuwa shaguna da abokan ciniki. Ya iya ceton Apple miliyoyin kuma ya sa dukkan sarkar daruruwan kashi mafi inganci.
Jeff Williams, na hannun daman Cook daga zamaninsa na COO, ya ɗauki mafi yawan ayyukansa. Jeff Williams ba daidai ba ne sabon fuska, yana aiki a Apple tun 1998 a matsayin shugaban samar da kayayyaki na duniya. Kafin ya karbi ragamar mulki daga Tim Cook, ya yi aiki a matsayin babban mataimakin shugaban gudanarwar dabarun, taken da ya rike. Bayan an nada Tim Cook a matsayin Shugaba, duk da haka, an canza masa ƙarin iko na COO, kuma kodayake taken aikinsa bai faɗi haka ba, Jeff Williams kusan shine Tim Cook na sabon zamanin Apple bayan Ayuba. Karin bayani game da Jeff Williams nan.
Scott Forstall -> Craig Federighi
Korar Scott Forstall shine ɗayan manyan yanke shawara na ma'aikata Tim Cook ya yanke a matsayin babban jami'in gudanarwa. Kodayake an kori Forstall a cikin Oktoba 2012, labarin ya fara da yawa tun da farko kuma ya fito ne kawai a watan Yuni 2012 lokacin da Bob Mansfield ya sanar da yin ritaya. Kamar yadda Walter Isaacson ya ambata a cikin tarihin rayuwarsa na Steve Jobs, Scott Forstall bai ɗauki riguna da kyau ba kuma bai yi kyau ba tare da Bob Mansfield da Jony Ive, mai zanen kotu na Apple. Har ila yau Scott Forstall yana da manyan gazawar Apple guda biyu a ƙarƙashin bel ɗinsa, na farko Siri ba abin dogaro ba ne, na biyu kuma fiasco tare da taswirorin sa. Ga duka biyun, Forstall ya ƙi ɗaukar alhakin kuma ya nemi afuwar abokan ciniki.
A kan dalilan kai tsaye cewa yana hana haɗin gwiwa a cikin sassan Apple, an kori Forstall daga Apple, kuma an raba ikonsa tsakanin manyan mutane biyu. Craig Federighi ya karɓi ci gaban iOS, wanda aka nada shi SVP na software na Mac a 'yan watanni da suka gabata, ƙirar iOS daga nan ta wuce zuwa Jony Ive, wanda aka canza matsayin aikinsa daga "Zane-zane na Masana'antu" zuwa "Zane". Federighi, kamar Forstall, yayi aiki tare da Steve Jobs baya a zamanin NeXT. Bayan ya koma kamfanin Apple, sai ya shafe shekaru goma a wajen kamfanin a Ariba, inda ya kai matsayin mataimakin shugaban sashen ayyukan Intanet da kuma babban jami’in fasaha. A 2009, ya koma Apple da kuma gudanar da ci gaban OS X a can.
Bob Mansfield – Dan Riccio
Kamar yadda aka ambata a sama, a cikin Yuni 2012 Bob Mansfield, Babban Mataimakin Shugaban Injiniya na Hardware, ya ba da sanarwar ritayarsa, wataƙila saboda rashin jituwa da Scott Forstall. Bayan watanni biyu, Dan Riccio, wani tsohon sojan Apple wanda ya koma kamfanin a cikin 1998, an nada shi a matsayinsa a matsayin mataimakin shugaban ƙirar samfur kuma tun daga lokacin ya shiga cikin yawancin samfuran da Apple ke yi.
Duk da haka, a lokacin nadin Riccio a matsayin SVP na injiniyan kayan aiki, Bob Mansfield ya dawo na tsawon shekaru biyu, ya bar mutane biyu a matsayi ɗaya a lokaci guda. Daga baya, an canza sunan aikin Bob Mansfield zuwa "Engineering" kawai sannan ya ɓace daga gudanarwar Apple gaba ɗaya. A halin yanzu yana aiki akan "ayyukan na musamman" kuma yana ba da rahoto kai tsaye ga Tim Cook. Ana hasashen cewa waɗannan samfuran na musamman suna cikin sabbin nau'ikan samfuran da Apple ke shirin shigar.
Ron Johnson -> Angela Ahrendts
Hanyar daga Ron Johnson zuwa Angela Ahrendts a matsayin shugaban tallace-tallace ba ta da haske kamar yadda ake iya gani. Tsakanin Johnson da Ahrendts, John Browett ne ke rike da wannan matsayi, kuma tsawon shekara daya da rabi, wannan kujera ta gudanarwa babu kowa. Ana daukar Ron Johnson a matsayin mahaifin Stores na Apple, saboda tare da Steve Jobs, a cikin shekaru goma sha daya da ya yi yana aiki a kamfanin apple, ya sami damar gina sarkar bulo da turmi mai aiki da kyau wanda kowa ke kishin Apple. Shi ya sa lokacin da Johnson ya tafi a ƙarshen shekara, Tim Cook ya fuskanci yanke shawara mai mahimmanci na wanda zai ɗauka a wurinsa. Bayan rabin shekara, a karshe ya nuna John Browett, kuma kamar yadda ya faru bayan 'yan watanni kawai, ba shine zabin da ya dace ba. Ko da Tim Cook ba shi da aibi, kuma ko da yake Browett yana da kwarewa sosai a fagen, ya kasa daidaita ra'ayoyinsa da na "Apple" kuma dole ne ya yi murabus.
Shagunan Apple kusan shekara guda da rabi ba a sarrafa su, duka rukunin suna ƙarƙashin kulawar Tim Cook, amma bayan lokaci ya bayyana a fili cewa kasuwancin kiri ba shi da jagora. Bayan dogon bincike, lokacin da Cook ya san cewa dole ne ya daina kai wa, Apple a ƙarshe ya sami babbar kyauta. Ya jawo Angela Ahrendts daga gidan kayan gargajiya na Burtaniya Burberry zuwa Amurka, mashahurin darektan zartarwa na duniya fashion wanda ya sanya Burberry ɗayan samfuran alatu da nasara a yau. Babu wani abu mai sauƙi da ke jiran Ahrendts a Apple, musamman saboda, ba kamar Johnson ba, ba za ta kasance mai kula da tallace-tallace kawai ba, har ma da tallace-tallace ta kan layi. A gefe guda, yana daga Burberry cewa yana da kwarewa sosai wajen haɗa duniyar gaske da kan layi. Kuna iya karanta ƙarin game da sabon ƙarfafawa na babban gudanarwar Apple a cikin babban bayanin martaba na Angela Ahrendts.
Peter Oppenheimer -> Luca Maestri
Bayan shekaru goma sha takwas a Apple, babban mataimakinsa da CFO, Peter Oppenheimer, suma za su bar kamfanin. Ya bayyana hakan ne a farkon watan Maris din bana. A cikin shekaru goma da suka gabata kadai, lokacin da ya yi aiki a matsayin CFO, kudaden shiga na shekara-shekara na Apple ya karu daga dala biliyan 8 zuwa dala biliyan 171. Oppenheimer yana yin ritaya daga Apple a farkon Satumba/Oktoba na wannan shekara don ya sami ƙarin lokaci tare da danginsa, in ji shi. Za a maye gurbinsa da ƙwararren Luca Maestri, wanda ya koma Apple shekara guda da ta gabata a matsayin mataimakin shugaban kuɗi. Kafin shiga Apple, Maestri ya yi aiki a matsayin CFO a Nokia Siemens Network da Xerox.
Eddy Cue
Ɗaya daga cikin manyan yanke shawara na farko da Tim Cook ya yi a lokacin da ya zama shugaban kamfanin ita ce inganta tsohon shugaban iTunes zuwa babban jami'in Apple a matsayin babban mataimakin shugaban software da ayyuka na Intanet. Eddy Cue ya kasance babban jigo a cikin tattaunawa tare da, misali, yin rikodi ko ɗakunan fina-finai kuma ya taka rawa sosai wajen ƙirƙirar Store na iTunes ko Store Store. A halin yanzu yana ƙarƙashin babban yatsan yatsa duk ayyukan Intanet waɗanda iCloud ke jagoranta, duk shagunan dijital (App Store, iTunes, iBookstore) kuma ya ɗauki alhakin iAds, sabis na talla don aikace-aikace. Ganin rawar Cue a Apple, haɓakarsa ya fi cancanta.
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mace ba ta da abin nema a irin wannan kamfani