Vratislav Holub A yau, Apple yana alfahari da kasancewa kamfani mafi daraja a duniya tare da darajar sama da dala tiriliyan 3. Wannan adadi ne mai ban mamaki wanda shine sakamakon shekaru da yawa na ƙoƙari da aikin da giant ke sakawa a cikin samfuransa da sabis. A wannan yanayin, duk da haka, zamu iya lura da bambance-bambance masu ban sha'awa. Ko da yake mafi yawan magoya bayan Apple sun bayyana mahaifin kamfanin, Steve Jobs, a matsayin babban manaja (Shugaba), ainihin canji ya zo ne kawai a lokacin magajinsa, Tim Cook. Ta yaya darajar kamfani ta canza a hankali?
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Yawo a duniya tare da Apple Darajar Apple na ci gaba da girma
Steve Jobs ya shiga cikin tarihin kamfanin a matsayin mai hangen nesa kuma kwararre a harkar talla, saboda haka ya yi nasarar tabbatar da nasarar kamfanin, wanda har yanzu yana fama da shi. Tabbas babu wanda zai iya musun nasarorin da ya samu da samfuran da ya shiga kai tsaye kuma ya sami damar ciyar da masana'antar gaba dayansu gaba a wani muhimmin al'amari. Misali, iPhone na farko na iya zama babban akwati. Ya haifar da gagarumin juyin juya hali a fagen wayoyin komai da ruwanka. Idan muka dan kara duba tarihi, za mu iya ci karo da wani lokaci da Apple ke gab da yin fatara.
A cikin tsakiyar tamanin na karni na karshe, wadanda suka kafa Steve Wozniak da Steve Jobs sun bar kamfanin, lokacin da abubuwa suka ragu a hankali tare da kamfanin. Juyawar ya faru ne kawai a cikin 1996, lokacin da Apple ya sayi NeXT, wanda, ta hanyar, Ayyuka sun kafa bayan tafiyarsa. Don haka uban Apple ya sake karbar ragamar mulki kuma ya yanke shawarar yin manyan canje-canje. An “yanke tayin” kuma kamfanin ya fara mai da hankali na musamman kan samfuran da suka fi shahara. Ko da wannan nasarar ba za a iya hana Ayyuka ba.
Steve Jobs
Tun farkon wannan ƙarnin, ƙimar tana ƙaruwa akai-akai. Alal misali, a cikin 2002 ya kasance dala biliyan 5,16, a kowane hali, an dakatar da ci gaban a 2008, lokacin da darajar ta ragu da kashi 56% a kowace shekara (daga biliyan 174 zuwa kasa da biliyan 76). Ko ta yaya, saboda rashin lafiya, an tilasta wa Steve Jobs yin murabus daga matsayin babban jami'in gwamnati tare da mika ragamar shugabancin ga magajinsa, wanda ya zabi fitaccen Tim Cook a yanzu. A wannan shekara ta 2011, darajar ta haura zuwa dala biliyan 377,51, a wancan lokacin Apple ya tsaya a matsayi na biyu a jerin kamfanoni masu kima a duniya, a bayan kamfanin hakar ma'adinai na kasa da kasa ExxonMobil ya mai da hankali kan mai da iskar gas. A cikin wannan jihar, Ayyuka sun mayar da kamfaninsa zuwa Cook.
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Amaya Toman Zamanin Tim Cook
Bayan Tim Cook ya karbi ragamar tunanin, darajar kamfanin ta sake karuwa - a hankali a hankali amma tabbas. Misali, a shekarar 2015 darajar ta kai dala biliyan 583,61 kuma a shekarar 2018 ta kai dala biliyan 746,07. Duk da haka, shekara ta gaba ta kasance sauyi kuma a zahiri ta sake rubuta tarihi. Godiya ga ci gaban 72,59% na shekara-shekara, Apple ya ketare iyakar da ba za a iya misaltuwa ba na dala tiriliyan 1,287 kuma ya zama kamfani na farko na dalar Amurka tiriliyan. Wataƙila Tim Cook shine mutumin da ke wurinsa, yayin da ya sami nasarar maimaita nasarar sau da yawa, lokacin da darajar ta karu zuwa dala tiriliyan 2,255 a shekara mai zuwa. Abin da ya fi muni, wata nasara ta zo daidai a farkon wannan shekara (2022). Labarin cewa giant Cupertino ya ketare alamar dala tiriliyan 3 da ba a iya misaltuwa a duniya.
Sukar Cook game da haɓakar ƙimar
Ana yawan sukar da ake yiwa darekta Tim Cook a tsakanin magoya bayan apple a kwanakin nan. Gudanar da Apple na yanzu yana kokawa da ra'ayoyin cewa kamfanin ya canza sosai kuma ya bar matsayinsa na hangen nesa a matsayin mai tasowa a baya. A gefe guda kuma, Cook ya sami damar yin wani abu da ba wanda ya taɓa yin irinsa - don haɓaka ƙimar kasuwa, ko ƙimar kamfanin, wanda ba za a iya tunanin ba. Saboda wannan dalili, a bayyane yake cewa giant ba zai ƙara ɗaukar matakai masu haɗari ba. Ya gina tushe mai ƙarfi na magoya baya masu aminci kuma yana riƙe da alamar kamfani mai daraja. Kuma shi ya sa ya gwammace ya zaɓi hanyar da ta fi dacewa da za ta tabbatar masa da ƙarin riba. Wa kuke ganin ya fi darakta? Steve Jobs ya da Tim Cook?
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Kullum Ayyuka... Rigima tana ɗaukar kuɗi kawai. Dubi Musk… haka lamarin yake :D
idan wani ya karanta littafin Isaacson game da Ayyuka, sun san amsar nan da nan :) Cook ba mugun shugaba ba ne. Babu wanda zai iya musun hakan... amma shin ya ciyar da duniya gaba kamar Ayyuka? a'a.. kuma ina ganin wannan ita ce tambaya mafi mahimmanci.