Jimmy Iovine yana fuskantar matsalolin sabis na yawo da masana'antar kiɗa gabaɗaya

Interscope, Beats ta Dre da Apple Music. Waɗannan wasu ne kawai daga cikin sharuɗɗan da ke da ma'ana gama gari: Jimmy Iovine. Mawallafin kiɗa da manaja sun yi rawar gani a cikin masana'antar kiɗa na shekaru da yawa, a cikin 1990 ya kafa alamar rikodin Interscope Music, bayan shekaru 18 tare da Dr. Dre ya kafa Beats Electronics a matsayin mai salo na ƙera belun kunne kuma mai ba da sabis na yawo na kiɗan Beats.

A shekarar 2014 ne Apple ya siyi wannan kamfani akan dala biliyan 3. A wannan shekarar, Iovine shima ya bar Interscope don ba da cikakken lokaci ga sabon sabis ɗin yawo na kiɗan Apple. Sannan ya yi ritaya daga Apple a shekarar 2018 yana da shekaru 64. A wata sabuwar hira da jaridar New York Times, ya bayyana cewa hakan ya faru ne musamman saboda ya kasa cika burinsa - don sanya wakar Apple ta bambanta da gasar.

Gidan hoton hoto

Gidan yanar gizon Apple Music 1

Bayan shiga cikin sabis ɗin

Gidan yanar gizon Apple Music 6

sashen "Browse"

Gidan yanar gizon Apple Music 5

Sashe "Ga Ku"

Gidan yanar gizon Apple Music 4

Cikakken bayani

Gidan yanar gizon Apple Music 3

sashen "Radio".

Gidan yanar gizon Apple Music 2

Cikakkun lissafin waƙa

Iovine ya ce a cikin wata hira cewa ayyukan yawo na kiɗa na yau suna da babbar matsala: margins. Ba ya girma. Yayin da sauran wurare masu sana'a na iya ƙara haɓakar su, misali ta hanyar rage farashin samarwa ko siyan kayan aiki masu rahusa, a cikin yanayin sabis na kiɗa, farashin yana ƙaruwa daidai da haɓakar adadin tushen mai amfani. Gaskiya ne cewa yawan masu amfani da sabis ɗin, yawan kuɗin da zai biya ga masu buga waƙa da kuma ƙarshe ga mawaƙa.

Sabanin haka, sabis na fina-finai da jerin TV kamar Netflix da Disney + na iya rage farashi da haɓaka riba da riba ta hanyar samar da keɓaɓɓen abun ciki. Netflix yana ba da ton nasa, Disney + har ma yana ba da abun cikin sa kawai. Amma ayyukan kiɗa ba su da keɓaɓɓen abun ciki, kuma idan sun yi, yana da wuya, kuma shi ya sa ba za su iya girma ba. Keɓaɓɓen abun ciki kuma na iya haifar da yaƙin farashi. A harkar waka kuwa, lamarin ya kasance idan sabis mai rahusa ya shigo kasuwa, gasar na iya samun sauki ta hanyar rage farashinsu.

Don haka, Iovine yana ganin sabis na yawo na kiɗa azaman kayan aiki don samun damar kiɗa, ba azaman dandamali na musamman ba. Amma wannan sakamakon zamanin Napster ne, lokacin da masu buga littattafai suka kai ƙarar masu amfani da suka raba waƙar su tare da al'umma. Amma a lokacin da manyan ’yan wasa a kasuwa ke zawarcin masu sauraro, Jimmy Iovine ya gane cewa masu wallafa ba za su iya wanzuwa ba tare da ci gaba da yin amfani da fasaha ba. A cewarsa, gidan buga littattafai dole ne ya kasance mai sanyi, amma yadda yake wakiltar kanta a lokacin bai ninka sau biyu ba.

“Eh, ana gina madatsun ruwa, kamar hakan zai taimaka. Don haka na kasance kamar, 'Oh, Ina wurin da ba daidai ba ne,' don haka na sadu da mutane a cikin masana'antar fasaha. Na sadu da Steve Jobs da Eddy Cue daga Apple kuma na ce, 'oh, ga jam'iyyar da ta dace'. Muna buƙatar shigar da tunaninsu cikin falsafar Interscope kuma, " Iovine ya tuna lokacin.

Masana'antar fasaha ta sami damar daidaitawa ga buƙatun mai amfani, kuma Iovine ya koyi ci gaba da zamani tare da taimakon masu fasahar da ya yi aiki da su. Ya tuna musamman furodusan hip-hop Dr. Dre, wanda shi ma ya kafa Beats Electronics tare da shi. A lokacin, mawaƙin ya ji takaicin cewa ba ’ya’yansa kaɗai ba, amma dukan tsararraki suna sauraron kiɗa a kan arha, ƙananan kayan lantarki.

Shi ya sa aka ƙirƙiri Beats a matsayin ƙwararren mai kera wayar kai da mai ba da sabis na yawo na kiɗan Beats, wanda kuma ya taimaka wajen haɓaka belun kunne. A wancan lokacin, Jimmy Iovine ya kuma sadu da Steve Jobs a wani gidan cin abinci na Girka, inda shugaban kamfanin Apple ya bayyana masa yadda samar da kayan masarufi ke aiki da kuma yadda ake rarraba wakoki. Waɗannan batutuwa biyu ne daban-daban, Iovine da Dr. Koyaya, Dre ya sami damar haɗa su zuwa gabaɗaya mai ma'ana.

A cikin hirar, Iovine ya kuma soki masana'antar kiɗa kamar haka. "Wannan zanen yana da babban sako fiye da kowane kiɗan da na ji a cikin shekaru 10 da suka gabata." ya yi nuni da wani zanen da Ed Ruscha, mai daukar hoto mai shekaru 82 da haihuwa ya yi wanda ya ba da izini. Yana da game da hoton " Tutar mu" ko Tutar mu, wanda ke nuna alamar tutar Amurka da aka lalata. Wannan hoton yana wakiltar jihar da ya yi imanin cewa Amurka ta kasance a yau.

Photo: Brian Guido

Iovine ya damu da gaskiyar cewa ko da yake masu fasaha irin su Marvin Gaye, Bob Dylan, Maƙiyin Jama'a da Rise Against The Machine suna da kashi kaɗan na zaɓuɓɓukan sadarwa idan aka kwatanta da masu fasaha na yau, sun sami damar yin tasiri ga ra'ayoyin jama'a akan manyan zamantakewa. batutuwa kamar yaƙe-yaƙe. A cewar Iovin, masana'antar kiɗa ta yau ba ta da ra'ayi mai mahimmanci. Akwai alamun masu zane-zane ba su kuskura su sanya al'ummar da ta riga ta zama ruwan dare gama gari a Amurka. "Tsoron ware mai daukar nauyin Instagram da ra'ayina?" Wanda ya kafa Interscope ya yi magana a cikin wata hira.

Shafukan sada zumunta da Instagram musamman muhimmin bangare ne na rayuwar masu fasaha da yawa a yau. Ba wai kawai game da yin waƙa ba, har ma game da gabatar da salon rayuwarsu da sauran al'amuran rayuwarsu. Koyaya, yawancin masu fasaha suna amfani da waɗannan damar kawai don gabatar da amfani da nishaɗi. A gefe guda, za su iya zama kusa da magoya bayan su, wanda ke wakiltar wani matsala na yanzu ga masu wallafa kiɗa: yayin da masu fasaha za su iya sadarwa tare da kowa da kuma ko'ina, masu wallafa sun rasa wannan haɗin kai tsaye tare da abokin ciniki.

Har ila yau, yana ba wa masu fasaha irin su Billie Eilish da Drake damar samun ƙarin kuɗi daga ayyukan yawo fiye da dukan masana'antar kiɗa na 80, in ji Iovine, yana ambaton bayanai daga masu samar da sabis da masu wallafa. A nan gaba, in ji shi, ayyukan yawo da ke samar da kuɗi kai tsaye ga masu fasaha na iya zama ƙaya a ɓangaren kamfanonin kiɗa.

Iovine ya kuma nuna cewa Billie Eilish yana yin tsokaci game da sauyin yanayi, ko kuma masu fasaha irin su Taylor Swift suna sha'awar haƙƙin haƙƙin na'urar rikodin su. Taylor Swift ne wanda ke da tushe mai karfi a kan dandamali na zamantakewa, don haka ra'ayinta zai iya yin tasiri mai karfi fiye da idan mai zane wanda ba shi da tasiri ya dauki sha'awar batun. Gabaɗaya, duk da haka, Iovine ba zai iya gane masana'antar kiɗa ta yau ba, wanda kuma ya bayyana tafiyarsa.

A yau, ta shiga cikin shirye-shirye kamar Cibiyar XQ, wani shiri na ilimi wanda Laurene Powell Jobs ya kafa, gwauruwar marigayi wanda ya kafa Apple Steve Jobs. Har ila yau, Iovine yana koyan kunna guitar: "Yanzu ne na fahimci irin wahalar da Tom Petty ko Bruce Springsteen ke da shi." Ya kara da nishadi.

Source: The New York Times