Babban mai zanen Apple, Sir Jony Ive, ya gudanar da lacca a Jami'ar Cambridge a farkon wannan makon. Daga cikin wasu abubuwa, shi ma game da abin da ya farko kwarewa da Apple na'urorin zahiri kama. Amma Ive ya bayyana, alal misali, abin da ya sa Apple ya ƙirƙira App Store a matsayin wani ɓangare na lacca.
Jony Ive ya kasance mai amfani da kayayyakin Apple tun kafin ya fara aiki da Apple. A cikin kalmominsa, Mac ya koya masa abubuwa biyu a cikin 1988 - cewa ana iya amfani da shi a zahiri, kuma yana iya zama kayan aiki mai ƙarfi don taimaka masa ƙira da ƙirƙira. Yin aiki tare da Mac har zuwa ƙarshen karatunsa, Ive kuma ya gane cewa abin da mutum ya ƙirƙira yana wakiltar ko wanene shi. A cewar Ive, da farko "bayyanuwar ɗan adam da kulawa" da ke da alaƙa da Mac ne ya kawo shi California a 1992, inda ya zama ɗaya daga cikin ma'aikatan giant Cupertino.
An kuma tattauna cewa fasahar ta kasance mai isa ga masu amfani da ita. A cikin wannan mahallin, ya lura cewa lokacin da mai amfani ya fuskanci kowace matsala ta fasaha, a zahiri suna tunanin cewa matsalar ta ta'allaka ne da su. A cewar Ivo, duk da haka, irin wannan hali yana da halayyar fannin fasaha: "Lokacin da kuka ci wani abu mai ban tsoro, tabbas ba za ku yi tunanin cewa matsalar ta ta'allaka da ku ba," in ji shi.
A yayin laccar, Ive ya kuma bayyana bayanan da ke tattare da ƙirƙirar App Store. An fara shi da wani aiki mai suna multitouch. Tare da fadada damar da iPhone ta Multi-touch fuska zo da musamman dama don ƙirƙirar aikace-aikace da nasu, musamman ke dubawa. Ƙayyadaddun ƙayyadaddun shine, bisa ga Ive, ya bayyana aikin aikace-aikacen. A Apple, nan da nan suka gane cewa zai yiwu a ƙirƙiri takamaiman aikace-aikace tare da takamaiman manufa, kuma tare da wannan ra'ayin, an haifi ra'ayin kantin sayar da aikace-aikacen kan layi na software.
Source: Independent
A cewar Ive, ya kasance sama da duk "babban ɗan adam da kulawa" da ke da alaƙa da Mac wanda ya kawo shi California a 1992, inda ya zama ɗaya daga cikin ma'aikatan giant Cupertino.
Ya kamata Ive ya gane cewa bayyanannen ɗan adam na kulawar Macy ya ɓace a cikin 'yan shekarun nan. Kuma daya daga cikin dalilan zai kasance shi ne, wanda zai iya yin kyawawan akwatunan waje, amma ba shi da basira don ƙirar mai amfani da ba ta da abokantaka. Macs kayan haɗi ne na zamani a yau, amma ba su zama Macintosh ba.
Haɗin kai tsakanin Ive da Cook da jagorancin da suka zaɓa yana bayan ci gaba da raguwar tallace-tallacen Mac. Apple baya ba Macs kowane kulawar ɗan adam kwanakin nan. A gefe guda, abin takaici, Macy yana tari a fili:
A ƙarƙashin Ayyuka, an sami sabuntawa sau biyu a shekara. Yanzu ma sau ɗaya ne a kowace shekara 2! Wannan baya nuna kulawar ɗan adam, amma philandering. :(
Matsala ta biyu ita ce watsi da falsafar da aka kirkiro Macintosh a kai - wato User Friends. Maimakon sauƙin mai amfani, Apple yanzu ya mayar da hankali kan sauƙi na gani. Wannan yana da mummunan tasiri ba kawai akan sarrafa macOS da iOS ba (inda, alal misali, adadin danna don yin aiki ɗaya ya karu), har ma akan HW - inda mai haɗin wutar lantarki MacSafe ya ɓace ko kuma inda kawai USB-C. tashoshin jiragen ruwa sun kasance a kan kwamfyutocin. Muna da sabon MacBook Air daga wannan shekara, amma godiya ga tashoshin USB-C guda 2 kawai, kusan ba za a iya amfani da shi kamar sauran MacBooks ba. Abin takaici, a bayyane yake cewa Ive yana da kaso mafi tsoka na waɗannan kurakuran.
Matsala ta uku ita ce rarrabuwar kawuna na yanayin yanayin Apple - rashin na'urori masu saka idanu, jerin tashar jiragen ruwa, da sauransu. Wane mai saka idanu za ku saya don kwamfutar tafi-da-gidanka na MacMini nemo a yau?
Matsala ta huɗu ita ce lalatar ƙwararrun fayil - MacPro wanda ba ya daɗe kuma ba zai yi aiki ba kuma yanzu har ma da ƙarfin HDD mara kyau. Fusion Drives an maye gurbinsu da Flash Drives, wanda ya rage girman HDD sosai. Kuma aperture notch ya ce wani abu ma.
Matsala ta biyar ita ce farashi. Farashin sassan suna faɗuwa, amma farashin Mac yana tashi-har ma da ban mamaki a cikin daidaitattun jeri. Macs ba kayan haɗi mai tsada ba ne, amma kayan aikin aiki ne mai inganci wanda ya sauƙaƙa rayuwa. Maimakon yin fahariya a taro, yakamata Ive ya koma wurin taron ya fara tunanin yadda zai gyara shi.