Michal Marek ne adam wata Shekaru goma kenan da shahararren mawakin nan Bono daga kungiyar U2 ta Irish ya kafa aikin sa na sadaka Red. A yanzu ana kiran wannan yunƙurin a matsayin babban misali na “ƙarfafa jari-hujja” wanda yake a ko’ina a yau. A lokacin da Bono ya kafa aikin tare da Bobby Shriver, abu ne na musamman.
Jim kadan bayan kaddamar da shirin, Bono da Bobby, wanda kane ne ga tsohon shugaban kasar Amurka John F. Kennedy, sun yi nasarar kulla hadin gwiwa da manyan kamfanoni da suka hada da Starbucks, Apple da Nike. Tuni dai wadannan kamfanoni suka fito da kayayyakin da ke karkashin tambarin (RED), kuma kudaden da ake samu daga sayar da wadannan kayayyakin ya shafi yaki da cutar kanjamau a Afirka. Fiye da shekaru goma, kamfen ya tara dala miliyan 350 na mutunci.
Yanzu shirin yana fuskantar kalubale a cikin sabon shekaru goma, kuma Bonovi et al. yayi nasarar samun wani abokin tarayya mai karfi. Bankin Amurka ke nan, wanda ya riga ya ba da gudummawar dala miliyan 2014 ga yaƙin neman zaɓe na Red a cikin 10 lokacin da ya biya $1 don kowane zazzagewar U2 ta "Invisible" kyauta a lokacin Super Bowl. Kwanan nan, wannan babban bankin Amurka ya jefar da wasu dala miliyan 10, kuma, a baya-bayan nan, ya fara nuna hotunan iyaye mata masu dauke da cutar kanjamau da jariran da aka haifa cikin koshin lafiya sakamakon Red a kan ATM dinsu. Kai tsaye yada kwayar cutar kanjamau daga uwa mai juna biyu zuwa danta ne Bono ke kokarin yaki da shi.
Brian Moynihan na Bankin Amurka ya ce: "Idan za mu iya shigar da wadannan magungunan (maganin rigakafi, bayanin marubuci) a hannun iyaye mata, ba za su sa yaransu su kamu da cutar ba, kuma za mu iya hana yaduwar cutar." Bono ya kara da cewa kudaden da Project Red ya samar na da matukar muhimmanci ga mutane da kuma ceton rayuwarsu. Bono ya kuma yaba da yadda aikin Red yake da tasiri ga ilimi. “Yanzu za ku iya zuwa ATM na Bankin Amurka da ke Toledo, Ohio kuma za ku ga hoton jariran da ba su da cutar AIDS da aka haifa ga Red. Yana da ma'ana."
An ce ba da jimawa ba Bono ya gano cewa zai yi wahala ya samu isassun goyon bayan siyasa kan shirinsa. Yaki da cutar kanjamau a Afirka ba abu ne da dan siyasar Amurka zai iya lashe zabe a shekaru goma da suka gabata ba. Kudaden da kungiyar ta Red campaign kungiya ce mai zaman kanta ke sarrafa kudaden Asusun Duniya, wanda ke yaki don kawar da cutar kanjamau, zazzabin cizon sauro da tarin fuka. Kungiyar tana aiki akan dala biliyan 4 a kowace shekara, galibi daga gwamnatoci, kuma Red shine mai ba da gudummawar kamfanoni masu zaman kansu.
Wataƙila ma mafi mahimmanci fiye da kuɗin da aka samu shine ilimin da aka ambata, wanda ya fi tasiri daga bakunan shugabannin manyan kamfanoni fiye da bakunan kwararrun kiwon lafiya. Tuni dai cutar kanjamau ta kashe mutane kusan miliyan 39, kuma iyaye mata masu dauke da cutar kanjamau na ci gaba da kamuwa da ‘ya’yan da ke cikin su. Koyaya, adadin watsawa yana raguwa sosai saboda ingantaccen samun magani, kuma Red yana da wani bangare a cikin wannan. "Lokacin da ni da Red suka fara akwai mutane 700 da ke maganin cutar kanjamau, yanzu mutane miliyan 000 suna shan maganin," in ji Bono.
Kamar yadda aka riga aka tsara, Apple kuma yana da hannu a cikin yakin Red. Haɗin kai tare da sanannen mawaƙin dutsen ya riga ya fara daga Steve Jobs, wanda ya ƙaddamar da jajayen iPod don siyarwa a ƙarƙashin alamar (RED). Haɗin gwiwar ya ci gaba tun daga lokacin kuma ban da tallace-tallace sauran kayayyakin (misali ja Smart Cover da Smart Case ko Beats belun kunne) Apple kuma ya shiga wata hanya. Masu zanen Apple Jony Ive da Marc Newson don wani gwanjo na musamman ƙera samfuran musamman kamar kyamarar Leica Digital Rangefinder da aka gyara, wanda aka yi gwanjonsa akan dala miliyan 1,8. Apple kuma ya shiga cikin wasu abubuwa da dama. A matsayin ɓangare na na ƙarshe, lokacin da ke ƙarƙashin alamar (RED), a tsakanin sauran abubuwa, ya kuma sayar da aikace-aikacen iOS masu nasara, don Red. an tara sama da dala miliyan 20.
A sakamakon haka, ko da mai tsara Apple Johny Ive an yi hira da shi game da yakin Red, kuma dole ne ya amsa tambayar ko yana tunanin yakin ya rinjayi wasu kamfanoni a cikin yadda suke tunani game da alhakin zamantakewa a cikin yanayin kamfanoni. Johny Ive ya amsa cewa ya fi sha'awar yadda mahaifiyar ke ji, wanda 'yarsa za ta iya rayuwa, fiye da ko yakin Red ya yi tasiri a kan wasu kamfanoni.
Don haka ya ƙara da cewa: “Abin da ya ɗauke ni a zuciya shi ne girma da munin matsalar, wanda yawanci alama ce ga mutane su kau da kai daga gare ta. Na ji daɗin yadda Bono ya ga matsalar - a matsayin matsalar da ke buƙatar warwarewa. "
