Ondrej Holzman Ba'amurke dogo kuma mai kirki. Haka dan wasan barkwanci kuma dan jarida Stephen Fry dan kasar Burtaniya ya bayyana Alan Dye, sabon mataimakin shugaban kamfanin Apple, wanda zai gudanar da zayyana hanyoyin sadarwa na masu amfani. Dye ya tashi zuwa sabon matsayi bayan Jony Ive ya koma matsayin darektan zane na kamfanin.
Alan Dye ya shiga Apple a cikin 2006, amma rayuwarsa ta ƙwararrun da ta gabata ita ma tana da ban sha'awa. Da ma labarin yadda ya samu. "Ya yi mafarkin zama ƙwararren ɗan wasan ƙwallon kwando." Ta bayyana baƙon ku akan podcast Abubuwa Masu Zane marubuci kuma mai zane Debbie Millman, "amma son rubuce-rubuce da mummunan harbi ya kai shi ya zama mai zane."
Dye ya bayyana wa Millman cewa mahaifinsa ya taka muhimmiyar rawa. Dye ya ce: "Na girma a cikin wannan iyali mai ban mamaki," in ji Dye. Mahaifinsa farfesa ne na falsafa kuma mahaifiyarsa malamin ilimin sakandare, don haka "sun kasance da kayan aiki da kyau don tayar da mai zane." Mahaifin Dye kuma ya yi aiki a matsayin kafinta kuma ya sami kuɗi a matsayin mai daukar hoto don karatunsa.
Yi aiki a cikin ƙira da alatu
"Ina da tunanin kuruciya na mahaifina da na kirkiro a cikin bita. Anan ya koya mani game da ƙira kuma yawancin shi yana da alaƙa da hanyoyin. "Na tuna ya gaya mani 'auna sau biyu, yanke sau ɗaya," in ji Dye. Lokacin da ya sauke karatu daga Jami'ar Syracuse tare da digiri a cikin ƙirar sadarwa, tabbas ya koma cikin duniyar kirkira.
Ya yi aiki a kamfanin tuntuɓar Landor Associates, inda ya kasance babban mai ƙira da ke hulɗa da kayayyaki, ya bi ta Ƙungiyar Haɗin Kan Brand a ƙarƙashin Ogilvy & Mather kuma ya shirya wani labari a matsayin darektan ƙira a Kate Spade, kantin kayan alatu na mata da kayan haɗi.
Bugu da ƙari, Alan Dye ya yi aiki a matsayin mai zanen hoto mai zaman kansa tare da The New York Times, Mujallar New York, masu buga littattafai da sauransu. An san shi a matsayin ma'aikaci mai sauri kuma amintaccen ma'aikaci wanda ya sami labarin da karfe 11 na safe kuma ya ba da cikakken kwatanci gare shi da karfe 6 na yamma.
Shi ya sa, a lokacin da ya zo Apple a 2006, ya samu lakabi na "creative darektan" da kuma shiga cikin tawagar da suka shafi kasuwanci da sadarwa. Ya fara jawo hankalin kansa a cikin kamfanin lokacin da ya fara sha'awar akwatunan da ake sayar da kayayyakin Apple.
Daga akwatuna zuwa agogo
Ɗaya daga cikin ra'ayoyin Dye shine a sami kowane kusurwa na akwatunan da aka yi wa baƙar fata da hannu don tabbatar da cewa ba su kai ga abokan ciniki ba kuma ba su da kyau. "Muna son akwatin ya zama baki daya, kuma wannan ita ce hanya daya tilo da za mu samu," Dye ya shaida wa daliban da ke karatunsa a shekarar 2010. Hankalinsa na mafi ƙanƙanta ne ya ba shi kulawar manyansa a Apple, kuma daga baya aka ƙara Dye zuwa shugaban ƙungiyar masu mu'amala da mai amfani.
Yunkurin da ya yi daga tsantsar zane mai hoto zuwa mahallin mai amfani ya sanya shi a tsakiyar ƙungiyar da ke da alhakin sake fasalin tsarin aiki na wayar hannu. Sakamakon ya kasance iOS 7. Ko da a lokacin, Dye ya fara haɗin gwiwa da yawa tare da Jony Ive, kuma bayan gagarumin sa hannu a ci gaban iOS 7 da OS X Yosemite, ya koma aiki a kan dubawa ga Apple Watch. A cewar Ive, sabon mataimakin shugaban kasar yana da "hazaka don ƙirar ƙirar ɗan adam," wanda shine dalilin da ya sa akwai abubuwa da yawa a cikin tsarin Watch daga Dye.
Takaitaccen bayaninsa yana faɗi da yawa game da yadda Alan Dye yake a watan Afrilu profile Waya: "Dye ya fi Burberry yawa fiye da BlackBerry: da gangan gashinsa ya goge zuwa hagu kuma alƙalamin Jafananci ya ƙulle a cikin rigar gingham, tabbas ba zai yi watsi da cikakkun bayanai ba."
Falsafar zanensa kuma an taƙaita shi a takaice makala, wanda ya rubuta wa Cibiyar Fasaha ta Amurka:
Buga bazai mutu ba, amma kayan aikin da muke amfani da su don ba da labari a yau sun sha bamban da yadda suke a ƴan shekarun da suka gabata. A wasu kalmomi, akwai masu zane-zane da yawa a can waɗanda suka san yadda ake yin takarda mai kyau, amma kaɗan daga cikinsu za su yi nasara a cikin watanni da shekaru masu zuwa. Za su kasance waɗanda za su iya ba da labari mai rikitarwa a duk faɗin kafofin watsa labaru a cikin sauƙi, bayyananne da kuma kyakkyawar hanya.
Hakanan za'a iya amfani da wannan hanyar a kan aikin Dye, yayin da ya tafi daga kera lokuta don iPhones zuwa gano yadda muke hulɗa da iPhones da sauran samfuran Apple. Da alama Ive ya shigar da wani Guy mai kama da kansa a cikin aikin shugaban masu amfani da shi: mai zanen alatu, mai kamala, kuma a fili kuma ba mai son kai bane. Tabbas za mu ji ƙarin bayani game da Alan Dye nan gaba.
Source: Ultungiyar Mac, The Next Web
Photo: Adrian Midgley ne adam wata
