Amaya Toman Shin kun taɓa buga wasan "2048"? Idan ba haka ba, tabbas ka ji labarinta. Abu ne mai sauƙi a kallon farko, amma yana da jaraba sosai, kuma ya sami ɗimbin magoya baya a duniya waɗanda ke ciyar da kowane lokaci kyauta suna zamewar murabba'i tare da lambobi. Sauran wasanni masu kama da sauƙi kamar "ZigZag", "Twist" ko "Stick Hero" ba su da ƙarancin shahara da jaraba.
Iyali shine tushe
Duk waɗannan fitattun zane-zane - da kuma wasu kusan sittin - aikin mutane biyar ne daga ɗakin studio na Ketchapp Games. Ba su ma buƙatar ofis don haɓaka samfuran su. A cikin kwata na ƙarshe na 2015, Wasannin Ketchapp sun kasance, bisa ga bayanai daga Hasin Sensor na biyar mafi girma na masu rarraba aikace-aikacen iPhone a Amurka dangane da zazzagewa. Sirrin wannan nasarar ya ta'allaka ne a cikin haɗin gwiwar kasuwanci mai wayo, ƙididdiga masu kyau da kuma dabarun da aka yi tunani sosai.
An kafa Ketchapp ta 'yan'uwa Michel da Antoine Morcos a cikin 2014. Ba sa fitowa da yawa a bainar jama'a, amma Antoine ya ba da hira ta kan layi ga Arewa. TechInsider.
A cikin yanayin Ketchapp, akwai yarjejeniya mai yawa cewa babu shakka ingantaccen tsarin kasuwanci ne. Wasan da wannan ƙaramin kamfani na Faransa ke fitarwa a duniya ba a zahiri ya ƙirƙira su ba. Kowane mako, Ketchapp yana karɓar tayin kusan ɗari daga masu haɓakawa daban-daban, kuma yana zaɓar wasanni waɗanda ke da yuwuwar zama megahit.
Ma'aikatan Ketchapp wani lokaci suna shiga cikin App Store da kansu suna neman wasannin da suke son kawowa ƙarƙashin lasisin su. Kusan ɗakunan studio talatin a duniya suna aiki don "iyalin Ketchapp". A yawancin lokuta, wannan fare ne akan rashin tabbas kuma ba koyaushe yana aiki ba, amma Ketchapp yana da nasarori fiye da gazawa. "Kamar a kowace kasuwanci ce," in ji Antoine Morcos.
Abubuwan da ba a jayayya ba sun haɗa da, alal misali, wasan da aka riga aka ambata "2048", wanda ya karɓi abubuwan saukarwa miliyan 70. Masu amfani miliyan 58 ne suka sauke "ZigZag", "Stick Hero" da miliyan 47. Gabaɗaya, wasannin da Ketchapp ya samar sun sami fiye da rabin biliyan zazzagewa.
Wani ɓangare na nasarar ya ta'allaka ne a cikin nau'in wasannin da Ketchapp ya fitar a duniya. Morcos ya ce: "Ba ma yin wasanni ga ɗan wasa na yau da kullun." "Haba iri ɗaya ce Atari yayi amfani da su tare da wasannin arcade."
Muna da kwayar cutar tabbas
A cewar Morcos, dabarun haɓaka wasan yana da sauƙi. Wanda ya kafa kamfanin ya ce wani bangare na ci gaban shaharar manhajojin Ketchapp na halitta ne, kuma Ketchapp ba ya biyan kudin tallace-tallacen wasanninsa. Madadin haka, sun dogara da talla a cikin nasu wasannin a cikin nau'in fafutuka. Morcos ya ce "Mun gwammace mu dogara da haɓakar abubuwan zazzagewa na halitta." "Idan wasan ya yi kyau, ba zai yada ba."
Lokacin da kuka ƙaddamar da ɗaya daga cikin wasannin Ketchapp, ɗayan abubuwan farko da zaku lura shine tallan wani wasan daga abubuwan da suke samarwa. Don ƙaramin kuɗi, masu amfani za su iya cire waɗannan tallace-tallace, amma kudaden shiga daga waɗannan tallace-tallacen shine mafiya yawa na Ketchapp. Talla a cikin waɗannan wasanni yana da - kamar yadda yake tare da aikace-aikacen kyauta - da gaske mai albarka, duka a cikin nau'i na pop-up da kuma a cikin nau'i na ƙananan banners a sama ko kasa na allon.
Gidan hoton hoto
Ketchapp kuma yana haɓaka ayyuka masu yawa akan hanyoyin sadarwar zamantakewa, waɗanda kayan aiki ne mai ƙarfi a wannan batun. Su Shafin Facebook yana jin daɗin mabiya sama da miliyan 2,2 kuma yana fasalta ba kawai bidiyon mutanen da ke buga wasannin da aka ambata ba, har ma da GIFs masu daɗi da martani ga masu ba da gudummawa. Har ila yau, kamfanin yana ba da retweets ga waɗanda suka aika masa da hoton hoto mai girma a cikin ɗayan wasanninsa.
Amma ba kowa ba ne ya yarda da jita-jita game da yaduwar kwayar cutar ta shaharar wasannin Ketchapp. Jonathan Kay, wanda ya kafa kuma babban jami'in gudanarwa na Apptopia, yana da matukar shakku kan wannan ka'idar. "Idan haɓakar kwayoyin halitta a tsakanin masu amfani da su sun yi aiki, me yasa kattai kamar Disney ko EA za su saka hannun jari na miliyoyin daloli don samun sabbin kwastomomi?" Kay yayi tambaya da ban sha'awa. "Ba na tsammanin zai zama mai sauƙi." "Amma ba ma yin wasanni kamar Disney ko EA - muna yin wasanni ga kowa da kowa, tare da babban roko," in ji Morcos.
Koyaya, Ketchapp ya ƙi bayar da kowane bayani game da kudaden shiga, yana dogaro da da'awar cewa masu fafatawa suna ƙoƙarin kwafi tsarin kasuwancin su. Sai dai a cewar Kay, kudaden da kamfanin ke samu a kowane wata zai iya haura dala miliyan 6,5. "Akwai tallace-tallace a cikin waɗannan wasannin," Kay ya tunatar. "Suna yin miliyoyin." Antoine Mocros ya kira kiyasin Kay "kuskure."
The Clone Wars?
Ketchapp na fuskantar zarge-zargen yin kwafin wasanni lokaci zuwa lokaci. "Ketchapp kuma ya yi kaurin suna wajen aron abubuwa daga wasu shahararrun wasannin," in ji editan VentureBeat Jeff Grub a watan Maris da ya gabata, yana mai lura da cewa akwai kamanceceniya mai karfi tsakanin "2048" da wani shahararren wasa mai suna "uku." A cewar Grub, Ketchapp ya kuma sami riba mai yawa daga "Run Bird Run", wanda ya yi kama da sanannen "Flappy Bird". Bi da bi, Engadget's Timothy J. Seppala ya nuna kamance tsakanin wasan indie "Monument Valley" da "Skyward" na Ketchapp.
"Duk da cewa Monument Valley yana da annashuwa, kusan gwaninta kamar zen, dangane da ƙarin wasanin gwada ilimi, Skyward yunƙuri ne na Flappy Bird clone a cikin launukan pastel kuma tare da kyan gani na MC Escher," in ji Seppala. Antoine Mocros ya mayar da martani ta hanyar bayyana cewa "Skyward" wani nau'in wasa ne mabanbanta fiye da "Monument Valley" kuma ba ma iri daya ba ne. Lokacin da aka tambaye shi game da kamanceceniya a cikin zane, da kuma ko "2048" ta kwafi ce ko a'a, ya ce "dukkan wasannin tsere iri daya ne" kuma babu wanda ya koka game da hakan. "Skyward sabon wasa ne wanda babu wanda ya taba gani a baya," in ji Mocros a wata hira da Tech Insider.
Ba tare da la'akari da duk takaddamar ba, yana kama da Ketchapp ya san abin da yake yi. Ainihin, kowane sabon wasa daga samar da su ya kai saman ginshiƙi na App Store kuma yana cikin mafi yawan wasannin iPhone da aka sauke.
