Ilona Tandlerová A ranar Laraba, 2 ga Oktoba, 2013, wani taro ya kira Lokaci na farko don… Tallan wayar hannu kamfanoni ne suka shirya Blue Events da Jablíčkář kuma sun shiga a matsayin ɗaya daga cikin abokan aikin watsa labarai.
Mun fara
Da karfe 9 na safe, an fara taron duka a harabar gidan sinima na Světozor. Peter Šebo daga The Marketers da Adam Reinberger daga Contra Media daidaitawa. Lectures din suka bi bayan daya cikin sauri. Canjin ƙungiya ɗaya ne kawai a cikin lokacin canja wuri, yayin da jirgin da Shaun Gregory, mai magana da Ingilishi kaɗai ya jinkirta. Haka ta taho bayan cin abinci kuma tana da darajar labari mai kyau, abin kunya ne idan ba ta faru ba. Kowane mai magana yana da nasa lokacin kuma zauren ya cika kashi uku cikin hudu, abincin abinci ya yi kyau, mahalarta ba su fama da yunwa a lokacin hutu, zan ce akasin haka, an cika su sosai. Na tsinkayi hakan ne daga cewa mai martaba dake zaune a gabana yana hawan dutse sosai bayan cin abinci, lecture ba lecture ba...
Kuma a yanzu wasu lambobi - daga gabatarwar daidaikun mutane da bakunan masu magana, an ji cewa 9 cikin 10 na Turawa suna da wayar hannu, 45% na wannan lambar suna da wayar hannu kuma 18% suna da kwamfutar hannu (e, na kuma yi tunanin cewa akwai. ba su isa wayoyin hannu ba). Cikakken 41% na masu suma suna amfani da wayoyin hannu a cikin gidan wanka, kuma watakila ba abin mamaki bane, 77% a gado. Adam Reinberger ya tambayi mahalarta taron mutane nawa ne ke iya ɗaukar wayoyinsu ko da a lokacin da suke kusa da abokin aikinsu, amma babu wanda ya yarda a bainar jama'a.
Tunani kawai bai isa ba
Tushe na farko ya gabatar da Peter Šebo, wanda ya nuna kuskuren ra'ayi na mutane da yawa: abu mafi mahimmanci shine samun kyakkyawan ra'ayi, sannan sauran zasu zo ta hanyar halitta. Bayan haka, ka'idar ta shafi cewa sadarwar da ta "yi dace" wani kamfani bazai dace da manufar wani kamfani ba. Don haka wadanda aka sani "mu ma muna son shi saboda muna son shi kuma ya kara musu riba" da gaske ba ya aiki.
Gabatarwar Peter ta yi nuni da wani gagarumin kamfen da Audi ya yi, wanda ya fito da sabon R8 ta yadda mai amfani da kwamfutar ya dauki hotonsa, in ba haka ba, abin da suka gani kawai ya wuce. Har ila yau, aka ambata wani m yaƙin neman zaɓe da Mini daga Sweden, wanda ya lashe wanda ya kasance wani Mini Countryman, kazalika da babban ra'ayi tare da 3D furniture daga Ikea da kuma ceton duk yara da "zafi" - da Muppets aikace-aikace, inda bayan Ana dubawa a faci, halin da ke kan kwamfutar hannu ya rayu.
Aikace-aikacen wayar hannu
Wannan ya biyo bayan gabatarwar Petr Dvořák daga Inmite. An yi magana da yawa game da aikace-aikacen hannu kamar irin wannan, sake fasalin su don iOS 7, da kuma yadda suka yi nasara da abin da suke da shi. Na ji daɗin sharhi game da yadda aikace-aikacen Android suka bambanta - "yana da ƙananan nuni da waɗanda za su kashe bear saboda girmansu". Shin kun san cewa kashi 0,6% na duk aikace-aikacen da ke cikin App Store ne kawai suke cin nasara?
Mista Ondřej Švihálek daga Icom Vision ya ce a farkon gabatarwar cewa zai zama mai ban sha'awa a gare mu, kuma abin takaici ya kasance daidai - ya mayar da hankali kan yin magana game da al'ada na samar da aikace-aikace kuma tun da ba ni da wani sharhi. Wataƙila ban sha'awar komai ba.
Kan layi, wayoyi da siyayya
Wani mai magana ya riga ya sami ƙarin bayani mai ban sha'awa. Shin, kun san, alal misali, cewa akwai Czechs miliyan 5,7 akan layi? Cewa matsakaicin lokacin da ake kashewa akan Intanet shine sa'o'i 17 a mako? Kuma mafi mahimmanci, cewa kashi 19% na waɗannan mutane ne kawai ke da katin SIM mai haɗin bayanai? Dangane da abubuwan da ake so, yawancin masu amfani da wayar hannu har yanzu suna da kyakkyawar tsohuwar Nokia, matasa masu shekaru 500 suna son Samsung, amma Apple gabaɗaya shine mafi mashahuri iri. Ba shi da ma'ana sosai cewa ... Yana da ban sha'awa cewa bisa ga bincike, mutane ba sa ɗaukar kwamfutar hannu a matsayin wayar hannu ba na'urorin sirri ba kwata-kwata, sun saba da su a gida da kuma raba lokacin da aka kashe a kan su. shi da sauran 'yan uwa. Petr Vaněček daga Aisa kuma ya yi magana game da adadin da mutane ke son kashewa lokacin siye ta hanyar na'urorin hannu - rufin su yana cikin mafi yawan lokuta kusan CZK XNUMX, an riga an yi sayayya mafi girma ta kwamfutar tafi-da-gidanka ko kwamfuta.
fuska hudu
Babban mai magana kafin hutun abincin rana shine Jan Bednář daga Google. An yi muhawara kan ko kwamfutar tafi-da-gidanka na'urar tafi da gidanka ce. Bednář yayi magana game da al'amuran fuska hudu - duba hoton da ke ƙasa - ba ma zama kawai a gaban talabijin a gida ba, muna da kwamfutar tafi-da-gidanka, kwamfutar hannu da, ba shakka, waya a hannunmu. An ce har yanzu ana amfani da duk na'urori masu yuwuwa don siyan ƙarshe, farawa da wayoyin hannu kuma suna ƙare da kwamfutar.
Tallan wayar hannu
Adam Reinberger ya ƙare da safe block tare da gabatarwa a kan "8 kyawawan dalilai na amfani da wayar hannu marketing". Mun koyi cewa 47% na Czechs an ce suna shirye su biya tare da wayar hannu (bisa ga binciken Mastercard) da kuma yadda yake da muhimmanci a sami gidan yanar gizon wayar hannu, in ba haka ba mutanen za su ji kunya kuma su tafi wani wuri.
haskakawa
Abincin rana ya biyo baya, masu shirya taron Blue Events sun ƙware a ƙungiyar zuwa ga kamala, abinci mai yawa, kuma bayan hutun sa'a guda, lacca da Shaun Gregory wanda aka ambata a sama daga Biritaniya ya ci gaba. Waɗanda ba su da tabbacin Ingilishi na iya aron belun kunne a ƙofar zauren, kuma an fassara dukan gabatarwar a lokaci guda zuwa Czech. Shaun ya bude jawabin ne da wani faifan bidiyo da aka gani a New York da Miami kawo yanzu. Akwai bayanai kan yadda ake amfani da wayar hannu, ya kuma kwatanta tallace-tallace shekaru da suka gabata, kuma a yanzu, ya yi magana game da bunkasar kasuwannin na’urorin wayar hannu, misali, mutane a duniya suna kashe minti 108 a rana ta wayar salula, ya sake yin magana kan gamification. wanda ya shahara sosai a duniyar tallace-tallace.
Masu aiki da wayar hannu
An ci gaba da yammacin ranar tare da tattaunawa na wakilan tallace-tallace na ma'aikatan mu. Maza sun kasance masu ban dariya, sun gabatar da wani kyakkyawan shiri. An yi muhawara game da tallan SMS, niyyarsu, da masu haɗin SMS. (A'a, hakika ba duk SMS ɗin tallan da ke ba ku haushi ba ne kai tsaye daga masu aiki, za su iya aika iyakar 6 a kowane wata. Sauran na iya isa gare ku, misali, ta Indonesia.) Mai nasara na tipping An kuma sanar da gasar CZK 30, kowanne daga cikin ma'aikatan ya ba da gudummawar kashi na uku.
Publero da sanarwar turawa
Petr Zapletal daga Publer yayi magana game da sanarwar turawa da kuma yadda za su iya haɓaka tallace-tallace, game da canjin da ake tsammani na kafofin watsa labaru da aka buga da kuma game da dandalin wayar hannu wanda babu gidan yanar gizon da ya kamata ya ɓace. Idan bayyanar shafin bai dace da mai bincike akan wayarmu ba, zamu bar shafin. Publero a halin yanzu yana da wuyar aiki akan dandamalin wayar hannu, zamu iya sa ido ga bayyanarsa.
Lambobin QR
Mai martaba daga Cetelem ya yi magana game da batun lambobin QR, waɗanda, a cewarsa, ba (kawai) ake amfani da su sosai a cikin Jamhuriyar Czech ba. Dalili kuma yana iya zama cewa yawancin na'urori ba su da mai karanta lambar a cikin aikace-aikacen asali, kuma ba duk masu amfani ba ne suka ƙware wajen sarrafa shigarwar.
Pharmacy suna aika SMS
Mun sami damar jin yadda kamfen ɗin tallan SMS ɗin talla ke aiki daga bakin manajan tallace-tallace na cibiyar sadarwar kantin magani Petr Fiala, wanda yaƙin neman zaɓe ya faru a bazarar da ta gabata kuma 63% na abokan cinikin da wannan kamfen ɗin ya kusanci ya sayi matsakaicin samfuran uku.
Haƙiƙanin haɓakawa
Mariaán Chovanec yayi magana game da haɓakar gaskiya a aikace, wanda ya kasance mai ban sha'awa sosai. Ainihin, haɗe-haɗe ne na bugu da kwamfutar hannu, wanda da shi za ku duba takamaiman hoto a cikin mujallar kuma an canza shi zuwa motsin 3D. Ziyarci shafin www.reality.cz, inda za ku iya ƙarin koyo.
Hanyar zuwa gaba
Mai magana na ƙarshe shine Jaro Zacko da kuma gabatar da shi "Hanyar Zuwa Gaba", inda ya gabatar da kowane nau'in aikace-aikacen da ke aiki daban fiye da yadda muka saba, alal misali, tare da wasanni. A Slovakia, alal misali, sun ƙirƙira wani aikace-aikacen da ake kira "Know Your Pilsen", wanda zai iya duba giya kuma ya tantance ko Pilsen na asali ne. Ya kuma gabatar da aikin Botanicus interactiveus daga dakunan gwaje-gwaje na Disney, kyakkyawan abu mai suna Makey Makey, Square don biyan kuɗi ta hanyar firikwensin hannu da sauransu.
A karshe
An kammala taron ne da karfe 17 na yamma tare da baje kolin giya na Fénix, sannan aka yi biki a Fusion Hotel. Gabaɗaya, taron ya yi nasara kuma muna iya sa ran shekaru masu zuwa.
Labari mai kyau da aiki mai ban sha'awa akan wani batu na yanzu. Ina fatan cewa kamfanoni sun fara gane cewa lokacin da suke da shafukan sada zumunta, mutane da yawa za su fara ziyartar ta wayar hannu. Kuma abokan ciniki masu yuwuwa za su nuna hali daban lokacin ziyartar rukunin yanar gizon akan kwamfutar hannu fiye da lokacin ziyartar kwamfuta. Kuma zai sake bambanta ta hanyar wayar hannu.
Musamman da wayar hannu a gaban TV, cikin sauki zan duba daruruwan kayayyaki, amma a kan kwamfuta zan wuce kadan daga cikinsu cikin sauri, kuma na zabi ta wata hanya ta daban ta wayar hannu da kuma kunnawa. kwamfutar.
Abubuwa da yawa sun canza a cikin tallace-tallace a cikin shekaru biyar da suka gabata kuma yana ci gaba da…