Michal Marek ne adam wata A duk lokacin da mutane ke magana game da Apple da keɓaɓɓen ƙirar samfuransa, mutane suna tunanin Jony Ivo, mai ƙirar gida na kamfanin. Ive da gaske sanannen shahara ne, fuskar kamfanin, kuma mutum ne mai tasiri sosai akan alkiblarsa. Duk da haka, a bayyane yake cewa mutum ɗaya ba zai iya yin duk aikin ƙira na Apple ba, kuma nasarar da samfuran Apple ke samu ba a bin su ba ga wannan mutum kaɗai.
Ive memba ne na kungiyar mai iya kai, a matsayin da muke samun sabon mutum - Mark Newsonon. Wanene shi, ta yaya ya isa Cupertino kuma menene matsayinsa a cikin kamfanin?
Apple a hukumance ya dauki Newson a watan Satumban da ya gabata, wato a lokacin da kamfanin ya gabatar da sabon iPhone 6 da kuma Apple Watch. A gaskiya, duk da haka, Newson ya riga ya yi aiki tare da kamfanin a kan agogo. Bugu da ƙari, ya yi nisa daga farkon lokacin da Newson ya sadu da Jony Ive a wurin aiki. "Ya fara da dadewa kafin Apple Watch," in ji Newson game da tarihin kallon sa tare da Jony Ive.
Mutumin mai shekaru 2 daga Sydney, Ostiraliya, ya yi aiki tare da Ive shekaru uku da suka wuce don tsara wani bugu na musamman na Jaeger-LeCoultre Memovox don wani gwanjon da aka shirya don tara kuɗi don shirin agaji na RED. Mawaki Bono na ƙungiyar Irish band UXNUMX ne ya kafa ta domin yaƙar cutar AIDS. A wancan lokacin, ita ce gogewar farko da Ivo ta samu wajen kera agogo. Koyaya, Newson ya riga ya sami yawancin su a lokacin.
A cikin 90s, Newson ya kafa kamfanin Ikepod, wanda ya samar da dubban agogo. Kuma tare da wannan alamar za mu iya ganin kamanceceniya da yawa a cikin sabon Apple Watch. A cikin hoton da aka makala a sama shine agogon Ikepod Solaris, a dama shine Watch daga Apple, wanda band din Milanese Loop yayi kama da kama.
Bisa ga bayanin da Marc Newson ya bayar ga jaridar London Maraice Standard, Australiya ba ta riƙe kowane matsayi mai suna a cikin gudanarwar kamfanin a Cupertino. A takaice dai, manufarsa ita ce "aiki kan ayyuka na musamman". Newson ba ya aiki na cikakken lokaci don Apple, amma yana sadaukar da kusan kashi 60 na lokacinsa. Bai taba yin aiki tare da Steve Jobs ba, amma ya sadu da shi.
Dangane da aikin ƙirar sa, Newson ya sami nasarori da yawa. Har ma yana riƙe da rikodin girmamawa. Kujerar Lockheed Lounge da ya kera ita ce mafi tsadar zane da wani mai tsara rayuwa ya siyar. Mawaƙin Madonna kuma ya mallaki ɗaya daga cikin kujeru da yawa da ya zana. Newson yana da suna na gaske a cikin sana'arsa kuma yana iya aiki ga kusan kowa. Don haka me ya sa ya zaɓi Apple, yana tafiya rabin duniya daga 'ya'yansa biyu da matarsa, da ke zaune a London, inda Newson ya koma shekaru ashirin da suka wuce?
Makullin wannan watakila matakin da ba za a iya fahimta ba shine dangantakar Newson da Jony Ive. Mutanen biyu sun hadu a Landan shekaru ashirin da suka gabata kuma ba a taba rabuwa da su kwata-kwata kwata-kwata da kwarewa ko kuma na kansu. Suna raba falsafar ƙira, kuma yawancin kayan masarufi na yau daidai suke da ƙaya a gefen biyun. Don haka suna ƙoƙarin yin yaƙi da ƙaƙƙarfan ƙa'idodin ƙira da ƙirƙirar samfuran nasu daban-daban. Newson ya ce: “Muna da sauƙin yin aiki da su.
Jony Ive dan shekara arba'in da takwas ya cire munanan kwamfutoci masu sifar kwali daga cikin teburan mu tare da kawar da bakar wayoyin filastik daga aljihunmu, tare da maye gurbinsu da na'urori masu armashi, masu sauki da fahimta. A gefe guda, ana iya ganin halayen Newson launuka masu ƙarfin hali da masu lankwasa na sha'awa a cikin takalman Nike, kayan daki na Cappellini da kuma a cikin jiragen saman Qantas na Australiya.
Amma sabon sabon abu ne don Newson yayi aiki akan wani abu da ake nufi ga talakawa. Kawai goma sha biyar daga cikin kujerun Lockheed Lounge da aka ambata an yi su ne don ra'ayin. A lokaci guda kuma, an riga an ba da odar Apple Watches sama da miliyan guda. A Apple, duk da haka, suna ƙoƙari su canza kamfanin daga kamfanin fasaha zalla zuwa wanda ke sayar da kayan alatu ga masu arziki.
The zinariya Apple Watch na rabin miliyan rawanin kamata ya zama kawai mataki na farko, kuma Apple ya dauki da gaske alhakin hanyar sayar da shi. Ana siyar da Apple Watch mafi tsada ta hanyar "al'ada" ta gargajiya, daban da sauran samfuran kamfanin. Bugu da ƙari, irin waɗannan mutane ne ke kula da siyar da su kamar Paul Deneve, tsohon darektan zartarwa na gidan kayan gargajiya na Saint Laurent.
Marc Newson ya bayyana a matsayin mutumin da shine ainihin abin da Apple ke buƙatar canza kansa zuwa kamfani mai dacewa a cikin masana'antar fasaha da kuma a cikin ɓangaren kayan alatu. Newson yana da kwarewa tare da fasaha, wanda za a iya tabbatar da shi ta baya a kamfanin agogon Ikepod da aka ambata. Tabbas, haɗin gwiwar da ya yi da Ivo na ya dace a ambata Leica kamara, wanda ya kasance tsara kuma don gwanjon shirin RED.
A lokaci guda kuma, Newson ƙwararren maƙerin azurfa ne kuma ƙwararren ƙwararren mai kayan ado wanda ya yi aiki ga kamfanoni irin su Louis Vuitton, Hermès, Azzedine Alaïa da Dom Pérignon.
Don haka Mark Newson wani nau'i ne na "fashionable" mutum wanda a fili yake da matsayinsa a cikin Apple na yanzu. Kada mu yi tsammanin Newson zai tsara iPhones da iPads a nan gaba. Amma tabbas yana da muhimmiyar rawa a cikin ƙungiyar da ke aiki akan Apple Watch, kuma ba kawai a can ba. An ce wannan mutumin yana neman hanyoyin shiga tsakanin kayan sawa da fasaha kuma yana da'awar cewa fasaha na iya kawo abubuwa masu ban mamaki ga salon.
Kamar Jony Ive, Marc Newson kuma babban masoyin mota ne, wanda batu ne da aka yi magana akai akai dangane da Apple kwanan nan. "Tabbas akwai babbar dama ta zama mai hankali sosai a wannan yanki," in ji Newson, ba tare da yin cikakken bayani ba.
Kamar yadda aka ambata, Newson kuma yana aiki a wajen Apple. A yanzu, kantin sa na farko na babban mawallafin Jamus Taschen yana buɗewa a Milan. A ciki, Newson ya ƙera tsarin ma'ajiya na musamman don adana littattafai. Newson ya kasance yana aiki tare da wanda ya kafa wannan gidan wallafe-wallafe, Benedikt Taschen, shekaru da yawa, wanda ya haifar da littafin Newson na kansa. Marc Newson: Aiki.
Har ila yau, Marc Newson, a halin yanzu yana ɗaukar wani ɗan lokaci don tuntuɓar al'amuran da suka shafi gina sabon gida a tsibirin Ithaca na Girka, inda iyalinsa ke ciyar da lokacin rani kuma suna cinye man zaitun daga abin da ya samar.
