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Shin Tim Cook yana canza Apple?

Apple picker
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Lokacin da Steve Jobs ya bar mukamin shugaban kamfanin Apple a watan Agustan 2011, yawancin mutane sun yi mamakin abin da zai biyo baya ga kamfanin. Tuni a lokacin ganyen magani na dogon lokaci a cikin shekaru biyun da suka gabata, Babban Jami'in Aiki Tim Cook ya wakilta koyaushe. A bayyane yake wanda Steve ya fi amincewa da kamfani a cikin watanninsa na ƙarshe. An nada Tim Cook a matsayin sabon Shugaba na Apple a ranar 24 ga Agusta, 2011.

Labari mai ban sha'awa mai ban sha'awa game da ci gaba a cikin kamfani mafi daraja a duniya bayan zuwan sabon shugaban da Adam Lashinsky ya shirya, ya rubuta wa CNN. Ya bayyana bambance-bambance a cikin ayyukan Ayyuka da Cook, kuma ko da yake yana neman bambance-bambance a wuraren da ba a bayyana ba, har yanzu yana yin wasu abubuwan lura.

Dangantaka da masu zuba jari

A watan Fabrairu na wannan shekara, an gudanar da ziyarar shekara-shekara na manyan masu zuba jari a hedkwatar Apple da ke Cupertino. Steve Jobs bai taba halartar wadannan ziyarce-ziyarcen ba, a fili saboda yana da kyakkyawar dangantaka da masu zuba jari gaba daya. Wataƙila saboda masu saka hannun jari ne suka matsa lamba kan kwamitin gudanarwar ne suka shirya ficewar Ayyuka daga Apple a 1985. Tattaunawar da aka ambata saboda haka galibin daraktan kudi Peter Oppenheimer ne ke jagoranta. A wannan karon, wani abu da ba a saba gani ba ya faru. A karon farko cikin shekaru, Tim Cook shi ma ya isa wannan taron. A matsayinsa na manajan darakta, ya ba da amsoshin duk wata tambaya da masu zuba jari za su yi. Da ya amsa, sai ya yi magana cikin natsuwa da amincewa, kamar mutumin da ya san ainihin abin da yake yi da abin da yake faɗa. Wadanda suka saka kudinsu a kamfanin Apple sun samu shugaban da kansa a karon farko, kuma a cewar wasu, ya kara musu kwarin gwiwa. Cook ya kuma nuna kyakkyawan hali ga masu hannun jari ta hanyar amincewa da biyan kuɗin da aka samu. Matakin da Jobs ya ki amincewa da shi a lokacin.

Kwatanta shugabannin gudanarwa

Ɗaya daga cikin babban ƙoƙarin Steve Jobs shine kada ya ƙyale kamfaninsa ya zama wani yanki mara siffa mai cike da tsarin mulki, wanda aka karkatar da shi daga ƙirƙira da kuma mai da hankali kan kuɗi. Don haka ya yi ƙoƙari ya gina Apple akan samfurin ƙaramin kamfani, wanda ke nufin ƙarancin rarrabuwa, ƙungiyoyi da sassan - maimakon sanya babban fifiko ga ƙirƙirar samfura. Wannan dabarun ya ceci Apple a cikin 1997. A yau, duk da haka, wannan kamfani ya riga ya zama kamfani mafi daraja a duniya tare da dubban ma'aikata. Don haka Tim Cook yayi ƙoƙarin kammala tsari da ingancin kamfanin, wanda wani lokaci yana nufin yanke shawara daban da abin da wataƙila Ayyuka zasu yi. Wannan rikici ne ya ci gaba da faruwa a kafafen yada labarai, inda kowane marubuci ya yi ƙoƙari ya yi tunanin 'yadda Steve zai so shi' kuma ya yi hukunci da ayyukan Cook daidai. Duk da haka, gaskiyar ita ce, ɗaya daga cikin burin Steve Jobs na ƙarshe shine cewa kada masu gudanar da kamfanin su yanke shawarar abin da zai iya so, amma su yi abin da ya fi dacewa ga Apple. Bugu da ƙari, iyawar Cook a matsayin COO don gina tsarin rarraba samfur mai aiki sosai shima ya ba da gudummawa sosai ga ƙimar kamfanin a yau.

Wanene Tim Cook?

Cook ya shiga Apple shekaru 14 da suka gabata a matsayin darektan ayyuka da rarrabawa, don haka ya san kamfanin a ciki - kuma ta wasu hanyoyi fiye da Ayyuka. Kwarewar tattaunawarsa ta ba Apple damar gina hanyar sadarwa mai inganci na masana'antun kwangila a duniya waɗanda ke samar da samfuran Apple. Tun lokacin da ya hau mukamin babban daraktan kamfanin Apple, ya kasance karkashin kulawar ma’aikata da masoyan wannan kamfani, da kuma abokan hamayya a kasuwa. Duk da haka, har yanzu bai fara farin ciki da gasar ba, saboda ya nuna kansa a matsayin mai karfin gwiwa da karfi, amma mai natsuwa, jagora. Hannun jari ya tashi da sauri bayan isowarsa, amma wannan kuma yana iya kasancewa saboda lokacin da ya zo tare da sakin iPhone 4S kuma daga baya tare da lokacin Kirsimeti, wanda shine mafi kyawun Apple a kowace shekara. Don haka dole ne mu jira wasu ƴan shekaru don ƙarin daidaiton kwatancen ikon Tim na jagorantar Apple a matsayin majagaba a fasaha da ƙira. Kamfanin Cupertino yanzu yana da gagarumin ci gaba kuma har yanzu yana 'hawa' akan samfuran zamanin Ayyuka.
Ma'aikata suna kwatanta Cook a matsayin shugaba mai kirki, amma wanda suke girmamawa. A gefe guda, labarin Lashinsky ya kuma ambaci lokuta mafi yawan shakatawa na ma'aikata, wanda zai iya zama cutarwa. Amma wannan bayanin ne wanda galibi daga tsoffin ma'aikatan ne waɗanda ba su san halin da ake ciki yanzu ba.

Me ke faruwa?

Duk da yake muna son kwatanta sauye-sauyen da ke gudana a Apple bisa farko bisa aikin zato da kuma salon magana na ma'aikaci ɗaya, ba mu san abin da ke canzawa a halin yanzu a cikin Apple ba. Don yin gaskiya, na yarda da John Gruber na Daringfireball.com, wanda ya ce fiye ko žasa babu abin da ke canzawa a can. Mutane suna ci gaba da yin aiki a kan samfurori da ke ci gaba, za su ci gaba da ƙoƙari su zama na farko a cikin komai kuma su ƙirƙira ta hanyoyin da babu wani a duniya da zai iya. Cook na iya canza tsarin kamfani da alakar shugaban kasa da ma'aikata, amma zai yi tsayin daka kan ingancin kamfanin da Ayuba ya mika masa. Wataƙila za mu sami ƙarin sani daga baya a wannan shekara, kamar yadda Cook ya yi alkawari a watan Maris bayan ƙaddamar da sabon iPad cewa muna da ƙarin tsammanin wannan shekara.

Don haka watakila bai kamata mu yi tambaya ba ko Tim Cook zai iya maye gurbin Steve Jobs. Wataƙila ya kamata mu gwammace fatan cewa zai kula da kerawa da fasaha na Apple kuma zai yi komai mafi kyau bisa ga lamirinsa da lamirinsa. Bayan haka, Steve da kansa ya zaɓe shi.

Author: Jan Dvorsky

Albarkatu: CNN.com, 9zu5Mac.com, daringfireball.net

Ma'ana:

Kwarin Silicon:
'Silicon Valley' yanki ne na kudu mafi kusa a gabar tekun San Francisco, Amurka. Sunan ya fito ne daga 1971, lokacin da mujallar Electronic News ta Amurka ta fara buga wani shafi na mako-mako "Silicon Valley USA" na Don Hoefler game da babban taro na silicon microchip da kamfanonin kwamfuta. Silicon Valley kanta ya ƙunshi hedkwatar kamfanoni 19 kamar Apple, Google, Cisco, Facebook, HP, Intel, Oracle da sauransu.

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