Meta ta sami faɗuwar ƙima mafi girma a tarihi. Me ya sa abin ya faru?

Idan kuna sha'awar abubuwan da ke faruwa a duniyar fasaha, ko kuma idan kun saka hannun jari a hannun jari, to tabbas ba ku rasa babban digon haja na kamfanin Meta, watau Facebook, kwanakin baya. Idan ba ku lura da wannan faɗuwar ba, yana da kyau a faɗi cewa wannan ita ce faɗuwar mafi girma da wani kamfani na Amurka ya taɓa samu a kasuwar hannayen jari. A cikin yini, Meta musamman ya yi asarar kashi 26% na ƙimar sa, ko kuma dala biliyan 260 na kasuwancin sa. Daga nan ne shugaban kamfanin Mark Zuckerberg ya yi asarar dukiyar da ta kai dala biliyan 90. Wataƙila yawancinku ba ku san dalilin da ya sa wannan digo ya faru ba, ko abin da ya faru a zahiri.

Meta, kamar sauran kamfanoni, yana fitar da bayanai game da sakamakon kuɗin sa da rahotanni ga masu zuba jari kowane kwata. Meta kai tsaye yana ba da mahimman bayanai a cikin sakamakonsa game da inda ya kashe kuɗin sa, yawan ribar da ya samu, ko nawa masu amfani ke amfani da hanyoyin sadarwar sa. Daga nan sai ta bayyana wa masu zuba jari menene burinta na kwata ko shekara mai zuwa, ko kuma abin da ta tsara na gaba mai nisa. Ya kamata a ambaci cewa faɗuwar kasuwar hannun jari bayan buga sakamakon kuɗin Meta na kwata na huɗu na 2021 ba kwatsam ne ya haifar da shi ba. Menene ya shafi masu zuba jari da yawa har suka daina amincewa da Meta?

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Zuba jari a cikin Metaverse

Kwanan nan, Meta yana zub da babban kaso na kuɗaɗen sa don haɓaka Metaverse. A taƙaice, wannan duniyar tatsuniya ce wadda a cewar Meta, ita ce kawai gaba. A wani lokaci ya kamata mu kasance muna gudana a cikin duniyar kama-da-wane wanda zai iya zama mafi kyau kuma mafi ban mamaki fiye da na gaske. Ko kuna son wannan ra'ayi ba shakka gaba ɗaya ya rage naku. Abu mai mahimmanci shi ne cewa masu zuba jari ba su ji daɗin hakan ba. Kuma lokacin da suka gano a cikin sakamakon kuɗi na Q4 2021 cewa Meta ya kashe kimanin dala biliyan 3,3 a cikin ci gaban Metaverse, da sun ji tsoro. Babu shakka ba abin mamaki ba ne, tun da yawancin mu ba ma sa rai mu bar rayuwarmu ta gaske kuma mu faɗa cikin sararin samaniya na almara a nan gaba da nan gaba.

Ƙananan girma a cikin adadin yau da kullum da masu amfani da kowane wata

Ƙaramar haɓakar adadin masu amfani da dandamali na Meta na yau da kullun na iya zama babban abin tsoro ga masu saka hannun jari. Don zama takamaiman, a cikin kwata na baya Q3 2021 adadin masu amfani da kullun na duk dandamali shine biliyan 2.81, yayin da a cikin Q4 2021 wannan adadin ya tashi kaɗan kaɗan zuwa biliyan 2.82. Wannan haɓaka tabbas ba ya ci gaba da yanayin kwanan nan - alal misali, a cikin Q4 2019 adadin masu amfani da kullun shine biliyan 2.26. Tun da Facebook kamfani ne na haɓaka, masu zuba jari kawai su ga wannan ci gaban a wani wuri. Idan kuma ba su gani ba, to matsala ta taso - kamar yanzu. Dangane da adadin masu amfani da dandamali na Meta na wata-wata, haɓakar a nan ma ba shi da kyau sosai. A cikin Q3 2021 da ya gabata, adadin masu amfani da wata-wata ya kasance biliyan 3.58, yayin da a cikin Q4 2021 biliyan 3.59 ne kawai. Bugu da ƙari don kwatanta, a cikin Q4 2019 adadin masu amfani da kowane wata ya kasance biliyan 2.89, don haka ko da a nan an sami raguwar girma.

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Gasa

A cikin sakin layi na baya, mun ce haɓakar masu amfani a kan dandamali na Meta ya ragu sosai. Wannan ya faru ne saboda abu ɗaya, gasa. A halin yanzu, duniyar dijital tana birgima tare da hanyar sadarwar zamantakewa TikTok, wacce ba ta ƙarƙashin kamfanin Meta. Ba da dadewa ba, TikTok ya zarce masu amfani da biliyan 1 a kowane wata, wanda har yanzu ya fi sau uku ƙasa da duk dandamali na Meta da aka haɗa, amma dole ne ku yi la'akari da cewa TikTok cibiyar sadarwa ce ɗaya kawai, yayin da Meta yana da Facebook a hannun sa, Messenger, Instagram da WhatsApp. TikTok da gaske yana tura ƙahon sa kuma zai zama abin ban sha'awa don ganin inda zai dosa a nan gaba - yana da kyakkyawan ƙafa kuma tabbas zai ci gaba da girma.

Facebook (mafi yiwuwa) yana raguwa

Kila yanzu kuna sha'awar yadda masu amfani da dandalin sada zumunta na Facebook kadai ke yi kullum da kowane wata. Tabbas za ku yi mamakin wannan yanayin, da masu saka hannun jari, saboda a cikin Q4 2021, adadin masu amfani da kullun ya faɗi a karon farko a tarihin Facebook. Yayin da a cikin kwata na baya Q3 2021 adadin yau da kullun na masu amfani da dandalin sada zumunta na Facebook ya kai biliyan 1,930, yanzu a cikin Q4 2021 wannan adadin ya ragu zuwa biliyan 1,929. Idan aka yi la’akari da girman lambobi, bambanci kaɗan ne, amma a sauƙaƙe, har yanzu asara ce, ba haɓaka ba, kuma hakan zai zama gaskiya ko da adadin masu amfani da kullun ya ragu da mutum ɗaya kawai idan aka kwatanta da kwata na baya. Hakanan don kwatanta, a cikin Q4 2019 adadin masu amfani da aiki yau da kullun shine biliyan 1,657. Idan muka dubi yawan masu amfani da Facebook a kowane wata, ana iya samun ƙaramin ci gaba a nan, daga masu amfani da biliyan 2,910 a cikin Q3 2021 zuwa biliyan 2,912 a cikin Q4 2021. Shekaru biyu da suka gabata, a cikin Q4 2019, adadin masu amfani kowane wata. ya kai 2,498 US dollar.

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apple

Apple kuma yana taka rawa a cikin faduwar Meta. Idan kun karanta mujallarmu, to tabbas kun san cewa giant na California Meta, wanda har yanzu kamfani na Facebook, ya ɓace. Ya yanke shawarar kare masu amfani da shi har ma da kwanan nan ya gabatar da wani fasali a cikin iOS wanda ke buƙatar kowane app don neman izinin yin waƙa a gaba. Idan kun ki amincewa da buƙatar, aikace-aikacen ba zai iya bin diddigin ku ba, wanda ke da matsala musamman ga kamfanonin da ke zaune a kan tallace-tallace. Wannan shine irin kamfanin Meta, kuma lokacin da kalmar wannan sabon fasalin Apple ya fito, ya haifar da tashin hankali. Tabbas, Meta yayi ƙoƙarin yin yaƙi da aikin da aka ambata, amma bai yi nasara ba. Yin niyya tallace-tallace a kan Facebook da sauran dandamali na zamantakewa don haka ya fi wahala ga masu amfani da iPhone, wanda Meta ya bayyana kai tsaye a cikin rahoton ga masu zuba jari. Wannan wani abin damuwa ne na masu zuba jari, kamar yadda iPhones na cikin waɗanda aka fi amfani da su a duniya.

Ƙananan raga

Wani abu, abu na ƙarshe a cikin wannan labarin, wanda ya kama masu saka hannun jari a tsaro shine ƙaƙƙarfan makasudin Meta. Babban jami’in kula da harkokin kudi na kamfanin, David Wehner, ya ce a cikin wani rahoto da ya aike wa masu zuba jari cewa ya kamata Meta ya samu ribar da ya kai dala biliyan 27 zuwa dala biliyan 29 a bana, wanda ke nuna karuwar da ke tsakanin kashi 3 zuwa 11 cikin dari a duk shekara. Gabaɗaya, ana tsammanin haɓakar Meta na shekara-shekara zai kasance kusan 17%, wanda ke da ban tsoro ga masu saka hannun jari. Meta's CFO ya ce wannan ƙaramin ci gaban na iya zama hanyar Apple da kuma haramcin bin diddigin da aka ambata. Ya ba da misali da hauhawar farashin kayayyaki, wanda ya kamata ya kai matsayi mai girma a wannan shekara, da kuma rashin kyawun canjin canji, da dai sauransu.

Kammalawa

Yaya kuke ji game da Facebook, kuma ta tsawaita Meta? Shin kun saka hannun jari a wannan kamfani amma yanzu kuna cikin damuwa? A madadin, kuna ɗaukar faɗuwar kasuwa a matsayin damar da za ku sayi haja saboda kun yi imanin Meta zai billa baya kafin lokaci mai tsawo kuma wannan koma baya ne na ɗan lokaci? Bari mu sani a cikin sharhi.

Ana iya duba sakamakon kuɗi na Meta na Q4 2021 anan

Tattaunawar labarin

[Daga]

Yayi musu kyau. Ba zan tallafa wa wadannan ’yan kasuwa masu zaman kansu da suke damfarar mutane ba, kuma suna kula da kudi kawai, kuma suna binsu da karfi, kusan gawa. Ba ni da app guda ɗaya na nasu kuma ba na amfani da kowane ɗayan ayyukansu. Amma duk da haka, ina tsammanin Apple ya yi kyakkyawan aiki na yanke ayyukan leƙen asiri na ɓangare na uku ba tare da izinin mai amfani ba.