Michal Marek ne adam wata Watanni hudu da suka gabata sabuwar ma'aikaci, Lisa Jackson, ta shiga kamfanin Apple kuma ta zama shugabar sashen kula da kare muhalli a kamfanin. Kwarewar wannan mata ba za a iya musantawa ba saboda kwarewar da ta samu a baya. A baya can, Lisa Jackson ta yi aiki kai tsaye a Hukumar Kare Muhalli ta tarayya.
A kwanakin nan, taron VERGE akan dorewa yana gudana, inda Lisa Jackson ma tayi magana. A zahiri shine fitowarta ta farko a bainar jama'a tun lokacin da Apple ya dauke ta aiki, kuma tabbas Jackson bai ja da baya ba. Ta bayyana cewa Tim Cook bai dauke ta aiki ba don a nutsu don kiyaye matsayin da ake ciki. An ce Apple yana jin alhakinsa kuma yana sha'awar yanayin yanayi. Jackson ta ce tana son Apple ya yi amfani da makamashi yadda ya kamata sannan kuma ya dogara da makamashi mai sabuntawa a cibiyoyin bayanansa da gine-ginen ofis.
Tabbas, Apple yana sha'awar muhalli da kariyar sa tun kafin Jackson ya shiga kamfanin. An riga an saka hannun jari mai mahimmanci a cikin amfani da albarkatu masu sabuntawa da kuma rage gaba ɗaya na sawun carbon da wannan katafaren fasaha ya ƙirƙira. An yi wa Apple ƙima sosai a cikin 'yan shekarun nan don kare muhalli, kuma kwanakin da kamfanin ya yi yaƙi da Greenpeace saboda abubuwa masu guba a cikin samfuransa sun daɗe.
Duk da haka, Lisa Jackson wata kadara ce ga Apple. Saboda aikin da ya yi a baya, yana da basira game da siyasa da tsare-tsare daban-daban a bayan gwamnatin Amurka. Apple yana buƙatar irin wannan mutum mai ilimi don samun damar yin hulɗa tare da hukumomin tarayya yadda ya kamata kuma ya sami nasarar shiga cikin kariyar duniya.
Yanzu, Apple yana mai da hankali ne da farko a kan babbar gonar sa na hasken rana da ƙwayoyin mai don sarrafa cibiyar bayanai a North Carolina. SunPower ne ya samar da hasken rana kuma Bloom Energy ya ba da sel mai. Ƙarfin makamashi na dukan hadaddun yana da girma, kuma Apple ma yana sayar da wani ɓangare na makamashin da aka samar zuwa yankin da ke kewaye. Apple kuma zai yi amfani da hasken rana daga SunPower don sabon cibiyar bayanai a Reno, Nevada.
Jackson yayi magana game da ayyukan sabunta makamashi na Apple kuma yana kallon su a matsayin babban kalubale. Ta ce tattara bayanan gaskiya na da matukar muhimmanci a gare ta, ta yadda za a iya tantance hakikanin nasarar da aka samu a wadannan ayyuka cikin sauki da kuma kididdige su. Wannan bayanai da farko sun haɗa da lissafin yawan kuzari da adadin sawun carbon da aka ƙirƙira yayin samar da samfuran tare da tambarin apple cizon, yayin rarraba su da lokacin amfani da abokan ciniki na gaba. A yayin jawabinta, Lisa Jackson ta kuma ambaci nazarin zagayowar rayuwar samfurin da Steve Jobs ya gabatar a shekarar 2009. Sa'an nan ya kasance daya daga cikin yunƙurin canza hoton Apple tare da nuna gagarumin ƙoƙarinsa na kare muhalli da kuma, sama da duka, mayar da hankali ga dorewa. albarkatun .
A halin yanzu Jackson tana jagorantar ƙungiyar mutane goma sha bakwai, kuma ɗaya daga cikin ayyukan rundunarta shine ɗaukar sabbin ma'aikata masu sha'awar muhalli waɗanda ke da sha'awar taimaka wa kamfanin da ayyukan dorewa. Hakanan akwai wata ƙungiya a cikin Apple mai suna Apple Earth. Tabbas, yunƙurin ya burge Jackson kuma ya shiga ta a rana ta biyu a Apple. Mutanen da ke cikin ƙungiyar sun shagaltu da aikinsu na farko, amma suna sha'awar muhalli kuma suna ƙoƙarin yin ƙwazo a fagen kariyarsa.
Tabbas, amfani da makamashin da ake sabuntawa na Apple yana haifar da tallatawa mai kyau kuma yana haɓaka darajar kamfanin gaba ɗaya. Koyaya, wannan ba shine ainihin manufar waɗannan matakan ba. Ƙara ingantaccen amfani da makamashi shine abu mafi mahimmanci ga Apple. Apple bai iyakance ga albarkatunsa ba, kuma baya ga samar da makamashi mai tsabta, yana siyan wasu. Duk da haka, an riga an fara aiki don tabbatar da cewa dukkanin cibiyoyin bayanai na Apple da gine-ginen ofisoshin suna amfani da hasken rana, iska, ruwa da makamashin ƙasa.
A takaice dai, kare muhalli yana da mahimmanci a yau, kuma manyan kamfanonin fasaha suna sane da shi. Hatta Google, alal misali, yana kashe kuɗi masu yawa don ingantaccen amfani da wutar lantarki, kuma babbar tashar tallan tallace-tallace ta eBay kuma tana alfahari da cibiyoyin bayanan muhalli. Ƙoƙarin "kore" na kamfanonin da ba na fasaha ba kuma yana da mahimmanci, wanda Walmart, Costco da IKEA ya kamata a ambata.
