Shin badakalar Cambridge Analytica ta shafi yawan masu amfani da Facebook?

Facebook ya shiga daya daga cikin lokuta mafi wahala na wanzuwarsa. Hakan ya fara ne da abin kunya da Cambridge Analytica, bayan haka yawancin masu amfani da su sun ba da rahoton ficewarsu daga dandalin sada zumunta saboda damuwa game da sirrin su. Akwai kuma muryoyin da ke hasashen ƙarshen Facebook ɗin. Menene hakikanin sakamakon lamarin?

Gidan hoton hoto

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Kusan Turawa miliyan 307 ne ke amfani da Facebook.

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A watan Disambar 2016, adadin masu amfani da wayar salula ta Facebook a kullum ya kai biliyan 1,15, duk shekara wannan adadin yana karuwa da kashi 23%.

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A cikin kwata na ƙarshe na 2017, Facebook ya rubuta masu amfani da aiki biliyan 2,13 kowane wata. Akwai kusan bayanan karya miliyan 83 akan Facebook.

Mark Zuckerberg tushen VICE News

A lokacin da abin kunya na Cambridge Analytica ya barke, hankali ya karkata ga daidaikun mutane da kamfanoni da suka yanke shawarar yin bankwana da shahararriyar sadarwar zamantakewa tare da soke asusun su - ko da Elon Musk bai bar su ba, wanda ya soke asusun Facebook na kamfanoninsa na SpaceX kuma Tesla, kazalika da keɓaɓɓen asusun ku. Amma yaya abin yake a zahiri tare da sanarwar ficewa da fargabar masu amfani da Facebook?

Bayyanar cewa Cambridge Analytica ta yi amfani da dandalin sada zumunta na Facebook wajen tattara bayanai daga kusan masu amfani da ita miliyan 87 ba tare da saninsu ba, har ma majalisar ta yi wa wanda ya kafa ta Mark Zuckerberg tambayoyi. Daya daga cikin illolin da lamarin ya haifar shi ne kamfen na #Deletefacebook, wanda ya hada da wasu sanannun sunaye da kamfanoni. Amma ta yaya masu amfani da “talakawan” suka yi da gaske game da lamarin?

Sakamakon kuri'ar jin ra'ayin jama'a ta yanar gizo da aka gudanar tsakanin ranakun 26 zuwa 30 ga watan Afrilu, ya nuna cewa kusan rabin masu amfani da shafin Facebook a Amurka ba su rage lokacin da suke kashewa a shafukan sada zumunta ta kowace hanya ba, kuma kashi daya cikin hudu ma suna amfani da Facebook ko da da tsauri. Sauran kwata-kwata ko dai suna kashe lokaci kaɗan akan Facebook ko kuma sun share asusun su - amma wannan rukunin yana cikin ƴan tsiraru.

64% na masu amfani sun ce a cikin binciken cewa suna amfani da Facebook akalla sau ɗaya a rana. A wata kuri'ar jin ra'ayin jama'a, wadda ta gudana gabanin lamarin, kashi 68% na wadanda suka amsa sun amince da amfani da Facebook a kullum. Facebook ya kuma ga kwararar sabbin masu amfani da su - adadin su a Amurka da Kanada ya karu daga miliyan 239 zuwa miliyan 241 a cikin watanni uku. Da alama badakalar ba ta yi wani mummunan tasiri a kan harkokin kudaden kamfanin ba. Kudaden da Facebook ya samu a rubu'in farko na wannan shekarar ya kai dala biliyan 11,97.

Source: Techspot