Ondrej Holzman A cikin 'yan kwanakin nan, an yi ta maganganu game da sabon sabis na kiɗa na Apple. Zai zo a watan Yuni, don dogara ne akan kiɗan Beats, kuma kamfanin Californian zai yi magana a karon farko a cikin kiɗan kiɗa. Sai dai kuma ana ta rade-radin cewa har yanzu ba ta iya sanya hannu kan kwangiloli da dukkan mawallafa kuma tana karkashin kulawar gwamnatin Amurka, musamman saboda yadda take gudanar da shawarwarin.
Apple yana da ƙarfi sosai a cikin duniyar kiɗa. Ya riga ya yi shi sau da yawa a cikin tarihi, a zahiri ya canza duk masana'antar tare da iPod da iTunes, kuma yanzu yana da tasiri sosai Jimmy Iovine a tsakiyarsa. Ya samo shi a matsayin wani ɓangare na siyan Beats, kuma Iovine an saita shi don taka muhimmiyar rawa wajen ƙaddamar da sabon aikace-aikacen kiɗa na kiɗa wanda Apple zai ɗauka akan kafaffen ayyuka kamar Spotify kuma a ƙarshe ya motsa tare da lokutan kiɗa. Tallace-tallacen iTunes suna faɗuwa kuma yawo yana kama da zama nan gaba.
Amma yayin da aka gabatar da sabon sabis na kiɗa na Beats, wanda ake sa ran za a yi cikakken sakewa tare da sabon suna, yana gabatowa, akwai muryoyi game da yanayin rashin adalci na Apple. Misali, Spotify baya son yadda biyan kuɗi ke aiki a cikin Store Store. Tun kafin wannan lokacin, an kuma sami rahotannin cewa Apple yana son yin aiki tare da manyan masu wallafawa tabbatar, don haka gaba ɗaya nau'ikan kyauta, waɗanda yanzu ke aiki godiya ga tallace-tallace, sun ɓace daga masana'antar yawo.
Ga Apple, sokewar watsa shirye-shiryen kyauta zai sauƙaƙa hanyar zuwa sabuwar kasuwa, tunda sabis ɗin nasa za a iya biya kawai kuma zai gina akan keɓaɓɓen abun ciki. Apple kuma yana yi yayi kokarin yin shawarwari, don yin hidimar sa ta ɗan rahusa fiye da gasar, amma wannan ya rage nasa ba sa so su kyale masu wallafawa. Koyaya, ko da sabon sabis ɗin Apple yana biyan kuɗi iri ɗaya kowane wata kamar yadda, ka ce, Spotify, Apple zai sami fa'ida mai fa'ida.
Wannan yana cikin manufofin da aka saita a cikin App Store don biyan kuɗi. Lokacin da kuka shiga Spotify akan yanar gizo, kuna biyan $10 na wata ɗaya na yawo mara iyaka. Amma idan kuna son biyan kuɗi zuwa sabis ɗin kai tsaye a cikin aikace-aikacen a cikin iOS, zaku haɗu da farashin dala uku mafi girma. Farashin da ya fi yawa shi ne kasancewar Apple kuma yana karɓar kuɗi kaɗan na 30% daga kowane biyan kuɗi, don haka Spotify yana karɓar kusan dala huɗu ga kowane mai biyan kuɗi, yayin da kamfanin Sweden ma ba ya samun $10 daga gidan yanar gizon. Kuma abokin ciniki ya fi muni a ƙarshe.
Dangane da wannan, Apple ya kula da duk abin da ke cikin ƙa'idodin App Store, har ma ta hanyar da Spotify ba zai iya komawa zuwa hanyar waje don biyan kuɗi a cikin aikace-aikacen ba. Apple zai ƙi irin wannan aikace-aikacen.
"Suna sarrafa iOS kuma suna samun fa'idar farashi," ya bayyana pro gab tushen da ba a bayyana sunansa ba daga wurin waƙar. Mai wallafa ko mai zane ba zai sami wannan kashi 30 cikin dari ba, amma Apple. Wannan na ƙarshe yana samun riba daga sabis ɗin gasa kuma, a gefe guda, yana ƙarfafa matsayin sabis ɗin da ke tafe, wanda wataƙila zai kashe mafi yawa, kamar Spotify, idan Apple bai sami damar yin shawarwari ba har ma da tsadar tsada.
Spotify ba abin mamaki bane. Duk da cewa a halin yanzu sabis ɗin yana da masu amfani da miliyan 60 kuma Apple ya kasance mai saurin zuwa watsa kiɗan, har yanzu yana da babban isa wanda gasar ta kasance a sa ido.
Ga Spotify, nau'in sabis ɗin sa na kyauta ba wai wani abu bane da ba zai iya aiki ba sai da shi, kuma idan buga gidaje tare da Apple ya matsa masa ya soke tallan talla, wanda mai amfani bai biya komai ba, to kawai zai canza zuwa samfurin da aka biya. Amma a halin yanzu a Sweden, ba shakka ba sa so su daina, saboda sigar kyauta ita ce ke haifar da sabis ɗin da aka biya.
Bugu da kari, dukkan yanayin da ke tattare da samar da sabis na Apple na kuma kula da Hukumar Kasuwancin Tarayyar Amurka da Hukumar Tarayyar Turai, wadanda ke binciken ko Apple na amfani da matsayinsa wajen yin illa ga gasar.
A cewar rahotanni na baya-bayan nan, Apple har yanzu bai sami damar sanya hannu kan kwangiloli tare da duk kamfanonin rikodin ba, kuma yana yiwuwa a sake maimaita yanayin da aka yi a cikin 2013 kafin ƙaddamar da iTunes Radio. A lokacin, Apple ya sanya hannu kan kwangilar da suka dace na ƙarshe mako guda kafin a gabatar da sabis ɗin, kuma iTunes Radio a ƙarshe ya isa masu amfani bayan watanni uku. Yanzu akwai hasashe cewa Apple zai nuna sabon sabis na kiɗa a cikin wata guda yayin WWDC, amma tambayar ita ce yaushe zai isa ga jama'a.
To, sanannen abu ne cewa Apple yana ƙoƙari ya danne duk wani ’yancin zaɓi. Wannan ya sa kasuwancin ya ba ni tausayi.