Rufe talla

Kimanta Apple da yanayin al'amura shine kawai gaye, ko a cikin ma'ana mai kyau ko mara kyau. A matsayin daya daga cikin kamfanoni masu daraja da nasara a cikin 'yan shekarun nan, Apple yana ƙarfafa wannan. Yana yiwuwa a kalli giant California ta hanyar ruwan tabarau daban-daban, kuma kwanan nan an bayyana rubutu guda biyu waɗanda duk wanda ke kula da Apple bai kamata ya rasa shi ba.

Na Avalon sama Neil Cybart ne ya rubuta rubutun Babban darajar Tim Cook (Tim Cook Rating) da Dan M. sun buga sharhi da kansu a rana guda Apple Inc: A Pre-Mutuwa. Dukansu suna ƙoƙarin yin taswirar inda Apple ya tafi a cikin shekaru biyar karkashin jagorancin Tim Cook da kuma yadda yake aiki.

Rubuce-rubucen biyun suna da ban sha'awa kuma saboda gaskiyar cewa suna ƙoƙarin kusanci kimantawa ta wata hanya dabam dabam. Duk da yake Neil Cybart a matsayin manazarci yana kallon duk abin da ya fi dacewa daga ra'ayi na kasuwanci kamar haka, Dan M. yana kimanta Apple daga wancan gefe, daga bangaren abokin ciniki, tare da bincike mai ban sha'awa bayan mutuwar mutum.

Kimiyar Tim Cook

Babban jigon rubutun na Cybart shi ne cewa ba shi da sauƙi a kimanta Tim Cook: "Lokacin da ake ƙoƙarin kimanta Tim Cook a gaskiya, ba da daɗewa ba za ku gane cewa ba abu ne mai sauƙi ba. Apple yana da al'adun kamfanoni na musamman da tsarin ƙungiya inda Cook ba shine babban Shugaba na fasaha ba. "

tim-cook-keynote

Saboda haka, Cybart ya yanke shawarar ƙayyade da'irar abokan haɗin gwiwar Cook mafi kusa (da'irar ciki), wanda ke aiki a matsayin mai sarrafa kwakwalwar kamfanin, kuma yana tare da wannan da'irar abokan aiki mafi kusa da tunanin cewa suna kimanta ayyukan Cook a yankunan kamar dabarun samfur, ayyuka, tallace-tallace, kudi da sauransu.

Maimakon auna Cook shi kaɗai, yana da ma'ana don kimanta duk da'irar ciki tare da Cook a matsayin jagora. Babban dalili shi ne cewa yana da wuya a bambance inda kuma yadda ake yanke shawarar dabarun Apple a cikin wannan rukuni. Lura yadda aka raba nauyi ga wasu mahimman samfuran a cikin 'yan shekarun nan:

- Jeff Williams, COO (Babban Jami'in Gudanarwa): Yana sa ido kan ci gaban Apple Watch da kuma ayyukan kiwon lafiya na Apple.
- Eddy Cue, SVP na Software da Sabis na Intanet: Yana jagorantar dabarun haɓaka abun ciki na Apple zuwa kiɗa da watsa bidiyo, kodayake shi ma yana jagorantar dabarun sabis gabaɗaya.
- Phil Schiller, SVP Global Marketing: Ya ɗauki ƙarin alhakin App Store da dangantakar masu haɓakawa, kodayake waɗannan wuraren ba su da alaƙa kai tsaye zuwa tallan samfur.

Mafi mahimmancin sabon samfuri da yunƙurin Apple (Apple Watch da lafiya) memba na da'irar ciki na Cook ne ke jagorantar su. Bugu da kari, yankunan da suka fi fuskantar matsaloli da cece-kuce a cikin 'yan shekarun nan (sabis da Store Store) yanzu mutane ne daga da'irar ciki ta Cook ke sarrafa kai tsaye.

Shi ne Clover Clover mai ganye hudu Cook, Williams, Cue, Schiller wanda ya ɗauki Cybart a matsayin mutum mafi mahimmanci dangane da babban gudanarwar kamfanin. Idan kun rasa babban mai tsara Apple Jony Ive daga jerin, Cybart yana da bayani mai sauƙi:

Jony ya ɗauki nauyin hangen nesa samfurin Apple, yayin da Cook's na ciki ke gudanar da Apple. (…) Tim Cook da da'irarsa na ciki suna gudanar da ayyukan yau da kullun, yayin da ƙungiyar ƙirar masana'antu ke sarrafa dabarun samfurin Apple. A halin yanzu, a matsayin Babban Jami'in Zane, Jony Ive na iya yin duk abin da yake so. Idan wannan ya zama sananne, rawar da Steve Jobs ke da shi ke nan.

Don haka, Cybart ba wai kawai yana ƙoƙarin bayar da rahoton ayyukan ƙungiyar Cook a cikin mahimman fagage da yawa ba, har ma yana ba da kyakkyawar fahimta game da yadda tsarin ƙungiyar manyan gudanarwar kamfanin ya kasance a yau. Muna ba da shawara karanta cikakken rubutu akan Sama Avalon (a Turanci).

Apple Inc: A Pre-Mutuwa

Yayin da rubutun Cybart ya yi kama da kyakkyawan fata, ko da yake ba tare da zargi ba, mun sami akasin tsarin a rubutu na biyu da aka ambata. Dan M. bet a kan abin da ake kira pre-mortem analysis, wanda ya ƙunshi gaskiyar cewa muna aiki tare da yanayin cewa kamfani / aikin da aka ba da ya riga ya gaza kuma a baya mun yi ƙoƙarin gano abin da ya haifar da gazawar.

Ba shi da sauƙi a kimanta kamfani da nake ƙauna kamar ya gaza. Na kashe dubun dubatar daloli a kan kayayyakin Apple kuma na shafe sa'o'i marasa adadi na karatu, sha'awa da kare kamfanin. Amma na kuma fara lura da ƙwaro da yawa da ba a saba gani ba kuma na gane cewa makanta ido gare su ba zai taimaka wa Apple ba.

Don haka Dan M. ya yanke shawarar yin amfani da wannan hanyar don nazarin fannoni biyar - Apple Watch, iOS, Apple TV, Apple Services da Apple kanta - wanda a ciki ya ba da cikakken jerin abubuwan da ke damun kowane samfur ko sabis, inda a cewarsa. gano kurakurai da matsalolin da yake gabatarwa.

Dan M. ya ambaci duka manyan sukar da ake yawan yi dangane da Apple da samfuransa, da kuma ra'ayoyi na zahiri game da, alal misali, aikin Apple Watch ko Apple TV.

Wataƙila za ku yarda da marubucin kan batutuwa da yawa, dangane da kwarewar ku, da kuma rashin yarda da shi gaba ɗaya game da wasu. Karanta cikakken binciken kafin mutuwar Dan M. (a Turanci) duk da haka yana ƙarfafawa don ƙarin haɓaka ra'ayin mutum akan wannan batu.

Bayan haka, a cikin rubutun nasa, marubucin ya yi nuni ga shawarar abokinsa: "Al'ummar Apple suna yin kuskure - sun yarda da abin da Apple ke yi sannan kuma suna ƙoƙarin tabbatar da cewa yana da kyau. Duk da haka, kowa ya kamata ya yanke shawarar kansa maimakon haka.'

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