Jiří Filip Saƙon kasuwanci: Lokacin da wasan wayar hannu Pokémon GO ya fara bayyana a cikin 2016, kusan nasara ne nan take, a zahiri a duk faɗin duniya. Ko da yake sha'awar wasan ya ragu kadan bayan shekara ta farko, amma a cikin shekaru ukun da suka gabata ya sake yin fice kuma ya sami fiye da dala biliyan shida ga wadanda suka kirkiro shi a lokacin rayuwarsa - wato rawanin biliyan 138 mai ban mamaki. Menene sirrin ci gaba da samun nasararta?
Tarihin wasan hannu na Pokémon GO
Duk da - ko kuma godiya ga - ci gaba da shahararsa, Pokémon ba sabon abu bane a duniyar al'adun pop. Ya ga hasken rana a cikin shekaru casa'in, lokacin da nan take ya tashi ya zama ɗaya daga cikin shahararrun wasanni don wasan bidiyo Nintendo. Kodayake "uban ruhaniya" na Pokémon, Satoshi Tariji, wanda ra'ayinsa ya haifar da sha'awar kuruciyarsa na tattara kwari, mai yiwuwa bai taɓa tunanin irin wannan nasarar ba a cikin mafarkin da ya fi so, duniyar Pokémon ba da daɗewa ba ta girma ta haɗa da. jerin raye-raye, ban dariya ko katunan ciniki.
Duk da haka, tun bayan shekaru ashirin matasa masoya Pokémon ba su da sha'awar tattara kati, masu ƙirƙira sun yanke shawarar tafiya don samun ƙarfi mai ƙarfi. Bayan nasarar haɗin gwiwa tare da Taswirar Google, an ƙirƙiri Pokémon GO a cikin 2016, wasan hannu wanda ya baiwa 'yan wasansa sabon sabon salo na juyin juya hali - augmented gaskiya.
Sirrin nasara
Wannan ne ya zama ginshikin nasarar da ba a taba samu ba. Yayin da ake buga wasannin wayar hannu na yau da kullun, 'yan wasan da kyar ke barin gidan, sabon ra'ayi ya tilasta musu buga titunan birane da yanayi. A can ne ba kawai sabon Pokemon ya ɓoye ba, har ma da damar saduwa da masu sha'awar duniyar Pokemon.
Koyaya, haɓakar gaskiyar ba shine kawai sinadarin sirrin nasara ba - ko da yake wasanni da dama masu irin wannan ra'ayi sun bayyana a kasuwa, har ma daga shahararren duniya na Harry Potter, ba su sami kusan amsa iri ɗaya ba.. Ko shaharar Pokémon GO da ba a taɓa yin irinsa ba saboda son rai ne ko matsayin sa na majagaba na haɓakar wasanni na gaskiya, babu shakka ya zama samfur mafi nasara irin sa.
Sabon tashin hankali yayin COVID
Ɗaya daga cikin abubuwan da babu shakka ya sanya wasan a kan katunan, don yin magana, shine cutar ta COVID. Masu kirkiro, a matsayin daya daga cikin 'yan kaɗan, sun sami damar ba da amsa cikin sassauƙa ga canjin yanayi, wato keɓewa da ƙuntatawa daban-daban na motsi waɗanda ke tare da cutar.
Kodayake ainihin manufar wasan shine a sa ɗan wasan ya fita waje ya ƙaura, a lokacin covid, masu ƙirƙira sun yi ƙoƙarin daidaita iyakokin gwargwadon iko. Kuma wannan, alal misali, ta hanyar ƙirƙirar lig na musamman wanda 'yan wasa za su iya taka leda daga jin daɗin gidajensu ba tare da buƙatar haɗin kai ba. An jawo sabbin ’yan wasa zuwa siyan wasan ta hanyar rangwame daban-daban kan kari na wasan wanda ya jawo sabon Pokémon zuwa wurin dan wasan ko ta hanyar rage yawan matakan da ake bukata don samun kwai. Kuma ko da yake duniya sannu a hankali tana komawa ga tsoffin hanyoyinta bayan barkewar cutar, ko shakka babu sabbin damar da 'yan wasa da yawa za su yi maraba da su har ma a yau.
Al'umma a kusa da wasan
Saboda shahararsa da ba a taɓa yin irinsa ba, ba abin mamaki ba ne cewa ɗimbin ƴan wasa sun taru a kewayen wasan. Suna saduwa da juna ba kawai a lokacin wasan kwaikwayo na ainihi ba, har ma a lokuta daban-daban da bukukuwa. Misali na iya zama misali Pokemon GO Fest Berlin, wanda ya jawo hankalin 'yan wasa daga ko'ina cikin duniya a farkon Yuli.
Kuma kamar yadda ya faru (ba kawai) a bukukuwa da irin abubuwan da suka faru na magoya baya ba, 'yan wasan suna jin dadin sha'awar su Kasuwancin Pokemon a cikin nau'i na jigo na tufafi ko kayan wasan yara. Koyaya, musamman ma madadin "analog" na wasan, kamar nau'ikan jigogi daban-daban, suna yin babban dawowa faranti, figurines ko ma katunan ciniki a Pokemon Booster Akwatunan. Pokémon GO ta haka ne a fili ya zama abin maraba don sabunta sha'awa a duniyar Pokémon, duka a cikin sabon ƙarni na yara da duk waɗanda suka kashe ƙuruciyarsu a cikin 90ties zuwa sauti na "Catch' em duka!"
