Amaya Toman Darajar Apple ta kai tiriliyan daya a makon da ya gabata. Kodayake Steve Jobs bai kasance shugaban kamfanin ba tsawon shekaru da yawa, wannan muhimmin ci gaba kuma shine cancantarsa. Nawa ya ba da gudummawa ga nasarar da kamfanin apple ke samu a halin yanzu?
Ceto ko ta yaya
A cikin 1996, sannan Shugaban Kamfanin Apple Gil Amelio ya yanke shawarar siyan NeXT. Nasa ne Steve Jobs, wanda a lokacin bai yi aiki a Apple ba har tsawon shekaru goma sha daya. Tare da NeXT, Apple kuma ya sami Ayyuka, wanda nan da nan ya fara aiki. Daya daga cikin abubuwan da suka biyo bayan samun NeXT shine murabus din Amelia. Ayyuka sun yanke shawarar cewa dole ne ya adana Apple a kowane farashi, ko da a farashin taimakon abokin hamayyar Microsoft.
A ranar hudu ga watan Yulin shekarar 1997, Jobs ya yi nasarar shawo kan kwamitin gudanarwa na kamfanin don daukaka shi zuwa mukamin darekta na wucin gadi. A watan Agusta na wannan shekarar, Steve ya sanar a MacWorld Expo cewa Apple ya karbi jarin dala miliyan 150 daga Microsoft. "Muna buƙatar duk taimakon da za mu iya samu," Jobs ya amsa da kwarin gwiwa daga masu sauraro. A takaice dai, dole ne ya karbi hannun jarin Apple. Yanayin kuɗinsa ya yi muni sosai har Michael Dell, shugaban kamfanin Dell, ya bayyana cewa idan yana cikin takalman Ayuba, zai "ɗaukar da kamfanin zuwa kangi kuma ya mayar da masu hannun jari." A lokacin, mai yiwuwa kaɗan ne kawai daga cikin masu ciki suka yi imanin cewa yanayin kamfanin apple zai iya juyawa.
IMac yana zuwa
A farkon 1998, an sake gudanar da wani taro a San Francisco, wanda Ayyukan ya ƙare tare da farkon "Ƙari ɗaya". Wannan ita ce babbar sanarwa cewa Apple ya dawo riba godiya ga Microsoft. A wancan lokacin, Tim Cook kuma ya wadatar da martabar ma'aikatan Apple. A wancan lokacin, Ayyuka sun fara yin manyan canje-canje a cikin kamfanin, wanda ya haɗa da, alal misali, inganta menu a kantin sayar da kamfani ko barin dabbobin ma'aikata su shiga wurin aiki. Ya san da kyau inda waɗannan canje-canjen da ba dole ba za su iya kaiwa.
Kusan shekara guda bayan allurar kuɗi na ceton rai daga Microsoft, Apple ya fitar da iMac, kwamfuta mai ƙarfi kuma kyakkyawa gabaɗaya wacce bayyanar da ba ta dace ba an ba da fifiko ga mai tsara Jonathan Ive. Bi da bi, Ken Segall yana da hannu a cikin sunan kwamfutar - Ayyuka da farko sun shirya zabar sunan "MacMan". Apple ya ba da iMac ɗinsa a launuka da yawa, kuma duniya tana son injin ɗin da ba a saba gani ba har ya sami nasarar siyar da raka'a 800 a cikin watanni biyar na farko.
Apple ya ci gaba da hawan barci. A cikin 2001, ya fito da tsarin aiki na Mac OS X tare da tushen Unix da sauye-sauye masu mahimmanci idan aka kwatanta da Mac OS 9. A hankali, an buɗe shagunan sayar da kayayyaki na farko, a watan Oktoba Steve Jobs ya gabatar da iPod ga duniya. Ƙaddamar da ɗan wasan šaukuwa ya kasance a hankali a farkon, tabbas farashin, wanda a lokacin ya fara a 399 daloli da kuma daidaituwa na wucin gadi tare da Mac, yana da tasiri. A shekara ta 2003, kantin sayar da kiɗa na iTunes ya buɗe ƙofofinsa na yau da kullun yana ba da waƙoƙin ƙasa da dala ɗaya. Duniya ba zato ba tsammani tana son samun "dubban waƙoƙi a aljihunka" kuma iPods suna kan haɓaka. Farashin hannun jari na Apple yana tashe.
Gidan hoton hoto
Ayyukan da ba za a iya tsayawa ba
A cikin 2004, Steve Jobs ya ƙaddamar da ɓoyayyen Project Purple, wanda a cikinsa wasu zaɓaɓɓu suna aiki akan sabuwar na'urar allo mai juyi. Tunanin a hankali ya zama cikakkiyar ra'ayi na wayar hannu. A halin yanzu, dangin iPod a hankali yana faɗaɗa zuwa haɗa iPod Mini, iPod Nano, da iPod Shuffle, kuma iPod ya zo tare da ikon kunna fayilolin bidiyo.
A cikin 2005, Motorola da Apple sun ƙirƙiri wayar hannu ta ROKR, mai iya kunna kiɗa daga Store ɗin kiɗa na iTunes. Shekara guda bayan haka, Apple ya canza daga na'urori masu sarrafawa na PowerPC zuwa na'urori masu amfani da Intel, wanda ke ba da MacBook Pro na farko da sabon iMac. Tare da wannan ya zo da zaɓi don shigar da tsarin aiki na Windows akan kwamfutar Apple.
Matsalolin kiwon lafiya na ayyuka sun fara ɗaukar nauyi, amma ya ci gaba da taurin kansa. Apple yana da daraja fiye da Dell. A cikin 2007, wani ci gaba daga ƙarshe ya zo a cikin hanyar buɗe sabon iPhone wanda ya haɗa kaddarorin na'urar kiɗa, wayar taɓawa da mai binciken Intanet. Kodayake iPhone na farko an ɗan cire shi idan aka kwatanta da samfuran yau, ya kasance mai kyan gani ko da bayan shekaru 11.
Amma lafiyar Ayyuka na ci gaba da raguwa, kuma hukumar Bloomberg har ma da kuskuren buga labarin mutuwarsa a 2008 - Steve ya yi ba'a mai haske game da wannan matsala. Amma a cikin 2009, lokacin da Tim Cook na ɗan lokaci ya karɓi sandar darektan Apple (a halin yanzu), har ma na ƙarshen ya gane cewa abubuwa suna da mahimmanci tare da Ayyuka. A 2010, duk da haka, ya gudanar da gabatar da duniya da wani sabon iPad. 2011 ya zo, Steve Jobs ya gabatar da iPad 2 da sabis na iCloud, a watan Yuni na wannan shekarar ya buga wani tsari na sabon harabar Apple. Wannan ya biyo bayan ficewar Jobs daga shugaban kamfanin kuma a ranar 5 ga Oktoba, 2011, Steve Jobs ya mutu. Ana daga tutoci a hedikwatar kamfanin da rabin mast. Wani zamani na kamfanin Apple, wanda ƙaunataccen da la'anta Ayyuka (tare da haɗin gwiwar Microsoft) sau ɗaya a zahiri ya tashi daga toka, yana ƙarewa.
