Rufe talla

Lokacin da iPhone ta farko ta bayyana a Macworld a cikin 2007, masu kallo sun kasance cikin tsoro kuma ana iya jin "wow" mai ƙarfi a cikin ɗakin. A ranar ne aka fara rubuta wani sabon babi na wayoyin hannu, kuma juyin juya halin da aka yi a wannan rana ya canza fuskar kasuwar wayar hannu har abada. Amma har sai lokacin, iPhone ya kasance ta hanyar ƙaya kuma muna so mu raba wannan labarin tare da ku.

An fara ne a shekara ta 2002, jim kaɗan bayan ƙaddamar da iPod na farko. Ko a lokacin, Steve Jobs yana tunani game da manufar wayar hannu. Ya ga mutane da yawa dauke da wayoyin su, BlackBerrys da MP3 daban-daban. Bayan haka, yawancin su sun fi son samun komai a cikin na'ura ɗaya. Haka kuma, ya san cewa duk wayar da za ta zama ma’aikacin kida kai tsaye za ta yi gogayya da iPod dinsa, don haka ba ya shakkar cewa sai ya shiga kasuwar wayar hannu.

A lokacin, duk da haka, cikas da yawa sun tsaya masa. A bayyane yake cewa wayar zata zama wani abu fiye da na'urar da ke da na'urar MP3. Hakanan ya kamata ya zama na'urar intanet ta hannu, amma cibiyar sadarwar a lokacin ba ta shirya don hakan ba. Wani cikas shine tsarin aiki. iPod OS bai ƙware sosai ba don sarrafa yawancin ayyukan wayar, yayin da Mac OS ya kasance mai sarƙaƙƙiya don guntu ta hannu ba zai iya ɗauka ba. Bugu da kari, Apple zai fuskanci gasa mai karfi daga irin su Palm Treo 600 da kuma fitattun wayoyin BlackBerry na RIM.

Duk da haka, babban cikas shine masu aiki da kansu. Sun tsara yanayin kasuwar wayar hannu kuma kusan an sanya wayoyi don yin oda. Babu daya daga cikin masana'antun da ke da damar yin wayoyin da Apple ke bukata. Masu aiki sun fi ganin wayoyi a matsayin kayan aikin da mutane za su iya sadarwa ta hanyar sadarwar su.

A cikin 2004, tallace-tallacen iPod ya kai kashi 16%, wanda shine muhimmin ci gaba ga Apple. A lokaci guda, duk da haka, Ayyuka sun ji barazana daga karuwar shahararrun wayoyi masu aiki akan hanyar sadarwar 3G mai sauri. Wayoyin da ke da na’urar WiFi ba da jimawa ba za su bayyana, kuma farashin faya-fayan ajiya na faɗuwa ba tare da tsayawa ba. Mallakar iPods da ta gabata na iya zama barazana ta wayoyi hade da na'urar MP3. Steve Jobs ya yi aiki.

Ko da yake a lokacin rani na 2004 Ayyuka sun musanta cewa yana aiki da wayar hannu, ya haɗa kai da Motorola don shawo kan matsalar da dillalai ke fuskanta. Shugaba a lokacin shine Ed Zander, wanda ya kasance na Sun Microsystems. Eh, guda Zander wanda kusan nasarar siyan Apple shekaru da suka gabata. A wancan lokacin, Motorola ya sami gogewa sosai wajen kera wayoyin hannu kuma sama da duka yana da samfurin RAZR mai nasara, wanda ake yi wa lakabi da "Razor". Steve Jobs ya kulla yarjejeniya da Zandler, tare da Apple yana haɓaka software na kiɗa yayin da Motorola da kuma Cingular mai ɗaukar hoto (yanzu AT&T) za su yi aiki da cikakkun bayanan fasaha na na'urar.

Amma kamar yadda ya faru, haɗin gwiwar manyan kamfanoni uku ba shine zabin da ya dace ba. Apple, Motorola, da Cingular sun sha wahala sosai wajen yarda akan komai. Daga yadda za a nada waka zuwa wayar, da yadda za a adana ta, da yadda za a rika nuna tambarin kamfanonin uku a wayar. Amma babbar matsalar wayar ita ce kamanninta - a gaskiya ta yi muni. An kaddamar da wayar a watan Satumbar 2005 a karkashin sunan ROKR tare da subtitle wayar iTunes, amma ta zama babban fiasco. Masu amfani sun koka game da ƙananan ƙwaƙwalwar ajiya, wanda zai iya ɗaukar waƙoƙi 100 kawai, kuma nan da nan ROKR ya zama alamar duk wani mummunan abin da masana'antun wayar hannu ke wakilta a lokacin.

Amma rabin shekara kafin kaddamarwar, Steve Jobs ya san cewa hanyar da za ta yi fice a wayar hannu ba ta hanyar Motorola ba ce, don haka a watan Fabrairun 2005 ya fara ganawa a asirce da wakilan Cingular, wanda daga baya AT&T ya samu. Ayyuka sun ba da sako karara ga jami'an Cingular a lokacin: "Muna da fasaha don ƙirƙirar wani abu na gaske na juyin juya hali wanda zai kasance shekaru masu haske a gaban wasu." Apple ya shirya don ƙaddamar da yarjejeniya ta musamman na shekaru da yawa, amma a lokaci guda yana shirin yin rancen hanyar sadarwar wayar hannu don haka ya zama ainihin ma'aikaci mai zaman kansa.

A wancan lokacin, Apple ya riga ya sami gogewa mai yawa game da nunin taɓawa, kasancewar ya riga ya yi aiki akan nunin PC na kwamfutar hannu tsawon shekara guda, wanda shine dogon lokacin da kamfanin ke da shi. Koyaya, bai kai lokacin da ya dace don kwamfutar hannu ba, kuma Apple ya gwammace ya tura hankalinsa zuwa ƙaramin wayar hannu. Bugu da ƙari, an ƙaddamar da guntu akan gine-gine a lokacin ARM11, wanda zai iya samar da isasshen wutar lantarki ga wayar da ake zaton ita ce na'urar intanet mai ɗaukar hoto da iPod. A lokaci guda, zai iya ba da garantin aiki mai sauri da sauri na duk tsarin aiki.

Stan Sigman, sannan shugaban Cingular, yana son ra'ayin Ayyuka. A lokacin, kamfaninsa yana ƙoƙarin tura bayanan abokan ciniki, kuma tare da shiga Intanet da siyan kiɗa kai tsaye daga wayar, tunanin Apple ya zama kamar babban ɗan takara don sabon dabarun. Duk da haka, ma'aikacin dole ne ya canza tsarin da aka dade ana kafa shi, wanda ya fi cin gajiyar kwangilar shekaru da yawa da mintuna da aka kashe akan wayar. Amma sayar da wayoyi masu arha, wanda ya kamata ya jawo sabbin abokan ciniki da na yanzu, sannu a hankali ya daina aiki.

Steve Jobs ya yi wani abu da ba a taɓa gani ba a lokacin. Ya yi nasarar samun 'yanci da cikakken 'yanci kan haɓaka wayar da kanta don musanya ƙarin kuɗin kuɗaɗen bayanai da alƙawarin keɓancewa da roƙon jima'i wanda masana'antar iPod ta gabatar. Bugu da kari, Cingular zai ba da zakka akan kowane siyar da iPhone da kowane lissafin wata-wata na abokin ciniki wanda ya sayi iPhone. Ya zuwa yanzu, babu wani ma'aikacin da ya yarda da wani abu makamancin haka, wanda ko Steve Jobs da kansa ya gani yayin tattaunawar da ba ta yi nasara ba tare da ma'aikacin Verizon. Koyaya, Stan Singman dole ne ya shawo kan dukkan hukumar ta Cingular don sanya hannu kan wannan sabon kwangilar tare da Ayyuka. An kwashe kusan shekara guda ana tattaunawar.

Kashi na farko | Kashi na biyu

Source: Wired.com
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