Rufe talla

Ana kiran iPhone 5c sau da yawa a matsayin flop, aƙalla wasu kafofin watsa labarai suna son kiran shi. IPhone mai filastik kawai a cikin tayin Apple na yanzu, wanda ya maye gurbin iPhone 5 mai rahusa, a cewar Tim Cook bai kai ga tsammanin ba kamfani dangane da sha'awar abokin ciniki. Sun fi son sabon iPhone 5s mai girma, wanda $100 kawai ya fi iPhone 5 tsada a jikin filastik (amma mai kyau).

Ga 'yan jarida da ke ƙoƙarin neman dalilin da yasa Apple ya halaka, wannan bayanin ya kasance mai ban mamaki ga masana'antar su, kuma mun koyi dalilin da yasa ƙananan tallace-tallace na iPhone 5c ba su da kyau ga Apple (ko da ya sayar da fiye da 5s maimakon 5cs) da kuma dalilin da ya sa kamfanin. bai fahimci manufar wayar mai ƙarancin kasafin kuɗi ba, ko da yake ba ta taɓa kasancewa ɓangaren kasuwa na Apple ba. Duk da haka, kamar yadda ya fito, iPhone 5c ya kasance mai nisa daga irin wannan flop. A zahiri, duk wayar da aka saki a bara ban da iPhone 5s dole ne a kira ta flop.

Server Abokan Apple ya kawo bincike mai ban sha'awa wanda ke sanya tallace-tallace a cikin mahallin. Shi ne na farko da ya nuna bayanan da aka samu na ma'aikatan Amurka da ke buga martabar wayoyin da aka fi siyarwa. Bayan kaddamar da na’urorin biyu, iPhone 5c kodayaushe yana daukar matsayi na biyu ko na uku, kuma wayar daya tilo da ta doke ta ita ce Samsung Galaxy S4, tutar Samsung a lokacin. Duk da haka, Amurka wata kasuwa ce ta musamman ga Apple kuma ba daidai ba ne a kwatanta kasuwar ketare kawai, lokacin da ma'auni na iko a duniya ya bambanta kuma Android yana da fa'ida a Turai, misali.

Ko da yake Apple ya ba da rahoton adadin iPhones da aka sayar a sakamakon kuɗin kuɗin kwata-kwata, bai bambanta tsakanin nau'ikan mutum ɗaya ba. Apple ne kawai ya san ainihin adadin iPhone 5c da aka sayar. Manazarta da yawa kiyasin cewa daga cikin iPhones miliyan 51 da aka sayar a lokacin hunturu, akwai kasa da miliyan 13 (miliyan 12,8) kawai 5c, 5s yakamata su karɓi kusan miliyan 32 kuma sauran yakamata a sami su ta hanyar ƙirar 4S. Adadin wayoyin da aka siyar shine kusan 5:2:1 daga sabo zuwa mafi tsufa. Kuma ta yaya sauran masana'antun da na'urorinsu suka yi nasara a lokaci guda?

Samsung bai buga sakamakon tallace-tallace na Galaxy S4 na hukuma ba, an kiyasta duk da haka, cewa ya sayar da kusan raka'a miliyan tara. LG ba ya yin kusan daidai da G2. Bugu da ƙari, waɗannan ba lambobin hukuma ba ne, amma kimantawa suna magana game da guda miliyan 2,3. Don haka, tabbas iPhone 5c ya sayar da fiye da tutocin Samsung da LG a hade. Amma ga sauran dandamali, wayoyin Nokia Lumia masu Windows Phone sun sayar da su a cikin kwata na hunturu miliyan 8,2, wanda kuma ke da kashi 90% na duk tallace-tallacen waya tare da tsarin aiki na Microsoft. Kuma BlackBerry? Miliyan shida na duk wayoyin da aka sayar, gami da wadanda ba sa amfani da BB10.

Don haka wannan yana nufin cewa duk sauran samfuran masana'antun sun kasance flops? Idan muka yi amfani da ma'aunin ma'aunin da 5c 'yan jarida ke amfani da shi, to, eh. Amma idan muka juya mahallin kuma muka kwatanta 5c tare da sauran wayoyi masu nasara masu nasara, irin su Samsung Galaxy S4 babu shakka, iPhone 5c ya kasance samfur mai nasara sosai, kodayake ya kasance mai nisa a bayan tallace-tallace na sabon samfurin 5s. Don kiran waya ta biyu mafi kyawun siyarwa a duniya (bayan Q4) flop da gaske yana buƙatar ƙima na ɗabi'a.

Source: Abokan Apple
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