Rufe talla

Matsakaicin mai amfani da iPhone na Amurka ya kashe $2018 akan Store Store a cikin 79. Wannan shine 36% fiye da yadda yake a cikin 2017. A halin yanzu, abokin ciniki zai kashe $ 21 akan abun ciki mai kama da shekaru biyu da suka gabata, kuma ana sa ran wannan yanayin zai ci gaba da girma.

A cikin 2017, masu amfani sun kashe matsakaicin $58 akan App Store, sannan $2016 a cikin 47, kuma $2015 kawai a cikin 33. Wannan misalin yana nuna yadda mutane suka koyi biyan kuɗi duka apps da ayyuka. Su ne suka fi shahara a tsakanin masu amfani da wasannin, wadanda abin da suke samu ya karu da kashi 22% kuma daga jimlar dala 79 sun yanke dala 44, wanda ya zarce rabi. Rukunin nishaɗin kuma ya yi kyau, ya tashi daga $4,40 zuwa $8, haɓakar 82%.

Kodayake sashin Lafiya & Fitness bai yi TOP 5 ba, abin da yake samu shi ma ya karu da kashi 75%, don haka ya rage $79 daga ainihin $2,70 daga cikin kek $1,60. Sassan Kiɗa da Hanyoyin Sadarwar Jama'a su ma sun girma da jimillar kashi 22%, kuma salon salon rayuwa kuma ya tashi, yana ƙaruwa da kashi 86% zuwa $3,90 daga ainihin $2,10. Sayen in-app yana da babban kaso a cikin waɗannan lambobin, saboda yawan aikace-aikacen da za ku iya siya akan adadin lokaci ɗaya yana raguwa koyaushe.

Yana da mahimmanci a lura cewa Sensor Tower, kamfanin da ya gudanar da binciken, kawai ya zana bayanai kan kashe-kashen-app. Adadin $79 bai haɗa da wasu ayyuka kamar Apple Music, iCloud da iTunes ba.

Source: TechCrunch
.