Rufe talla

Shugaban Kamfanin Nike Mark Parker ya zauna don tattaunawa da Stephanie Ruhle na mujallar Bloomberg kuma ya yi magana a bainar jama'a game da dabarun samfurin Nike, da dai sauransu. A cikin hirar ta mintuna 13, Parker ya ce yana da kwarin gwiwa game da kamfaninsa, Apple da kuma wearables. Ya kuma yi nuni da cewa, kamfanonin biyu za su ci gaba da yin hadin gwiwa wajen samar da kayan aiki daga wannan bangare. 

A baya, Nike ya kawo karshen ci gaban da FuelBand fitness munduwa, kuma saboda jigon tawagar da suka yi aiki tare a kan wannan munduwa koma Cupertino don shiga cikin ci gaban da Apple Watch. Duk da haka, a cewar Parker, Nike, tare da haɗin gwiwar Apple, suna da damar da za su iya amfani da su a cikin sashin da kuma cimma wani abu mai girma fiye da yadda kamfanonin za su samu idan kowannensu ya yi aiki daban-daban.

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Daga nan Parker ya bayyana cewa lallai akwai wani shiri na kera irin wannan samfurin "sawa" wanda zai fadada tushen masu amfani da manhajar Nike+ daga miliyan 25 zuwa daruruwan miliyoyin. Duk da haka, ba a bayyana cikakken yadda suke son cimma irin wannan nasarar a Nike ba.

Tabbas, Parker bai tabbatar da duk wani haɗin gwiwa kai tsaye tsakanin Apple da Nike akan kayan masarufi ba. Bugu da ƙari, siyar da na'urori kowane sashe ba zai yiwu ya zama maɓalli ga kamfani ba. Nike yana son cimma, sama da duka, fadada aikace-aikacen motsa jiki na Nike +, kuma shine ainihin abin da kusanci da Apple da kuma nau'in haɗin gwiwar da ba a bayyana ba tukuna akan sabuwar na'ura.

Nike da Apple sun kasance suna aiki tare na ɗan lokaci kaɗan a cikin sashin motsa jiki, kuma Nike + app koyaushe ya kasance wani ɓangare na iPod nano da taɓawa. Bugu da kari, Apple kuma yana inganta wannan aikace-aikacen akan iPhones, kuma Nike + kuma zata sami matsayinta a cikin Apple Watch mai zuwa.

Lokacin da aka tambayi Parker a cikin wata hira game da abin da yake ganin ya kamata a yi kama da wearables a nan gaba, Parker ya amsa da cewa ya kamata su kasance marasa fahimta, da haɗin kai, mafi salo kuma suna da ayyuka masu yawa.

Source: The Guardian, gab
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