Amaya Toman Ana iya cewa idan wani ya ba mu shawara kan yadda za mu cim ma burinmu, yana iya zama Steve Jobs - ma'abucin Apple da Pixar, kamfanoni masu suna da manyan ƙima. Ayyuka ya kasance gwani na gaskiya na cimma burin kansa, kuma ba koyaushe yana faruwa ta hanyar bin duk dokoki ba.
Don gina Apple da Pixar a cikin ƙattai a cikin filin su, Steve ya shawo kan matsalolin matsaloli masu yawa. Amma ya ɓullo da nasa tsarin “ɓataccen filin gaskiya” wanda ya shahara da shi. A taƙaice, ana iya cewa Ayuba ya iya shawo kan wasu cewa tunaninsa gaskiya ne tare da taimakon fahimtarsa game da gaskiyar. Ya kuma kasance ƙwararren mai yin magudi, kuma kaɗan ne suka iya tsayayya da dabarunsa. Babu shakka ayyuka wani hali ne na musamman, wanda ayyukansa sukan yi iyaka da iyaka, amma ba za a iya hana masa wani hazaka ta hanyoyi da yawa ba, kuma tabbas muna da abubuwa da yawa da za mu koya daga gare shi har ma a yau - ko a cikin sana'a ko kuma na sirri.
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Kada ku ji tsoron motsin rai
Ayyuka sun ga tsarin siyar da kanku ko samfur a matsayin mabuɗin samun wasu su saya cikin ra'ayoyin ku. Kafin kaddamar da iTunes a 2001, ya sadu da mawaƙa da dama a cikin bege na samun lakabin rikodin don aikinsa. Trumpeter Wynton Marsalis shima yana daya daga cikinsu. "Mutumin ya damu," Marsalis ya fada bayan tattaunawar sa'o'i biyu. Ya kara da cewa "Bayan wani lokaci, sai na fara kallonta, ba kwamfutar ba, domin na burge ni da kunnanta." Steve ya iya burge ba kawai abokan tarayya ba, har ma da ma'aikata da masu sauraron da suka shaida abubuwan da ya yi na Keynote na almara.
Gaskiya sama da kowa
Lokacin da Steve Jobs ya koma kamfanin Apple a shekarar 1997, nan da nan ya fara aiki don farfado da kamfanin tare da ba shi hanya madaidaiciya. Ya kira manyan wakilan kamfanin zuwa dakin taro, ya dauki matakin sanye da gajeren wando da sneakers kawai sannan ya tambayi kowa me ke damun Apple. Bayan kawai ya gamu da gunaguni na kunya, ya ce, “Kayan ne! Don haka - menene ke damun samfuran?". Amsar da ya ba shi ita ce wani gunaguni, don haka ya sake gaya wa masu sauraronsa nasa ra'ayin: "Waɗannan samfuran ba su da amfani. Babu jima'i a cikinsu!". Shekaru da yawa bayan haka, Jobs ya tabbatar wa marubucin tarihin rayuwarsa cewa da gaske ba shi da matsala ya gaya wa mutane ido-da-ido cewa wani abu bai dace ba. "Aikina shine in faɗi gaskiya," in ji shi. "Dole ne ku kasance masu gaskiya sosai," in ji shi.
Yin aiki tuƙuru da girmamawa
Haɗin aikin Steve Jobs ya kasance abin sha'awa. Bayan ya koma kamfanin Cupertino, ya yi aiki daga bakwai na safe har zuwa tara na yamma, kowace rana. Amma aikin da ba ya gajiyawa, wanda ya shiga cikin jajircewa da son rai, a fahimtarsa ya yi illa ga lafiyar Ayyuka. Koyaya, ƙoƙarin aikin Steve da ƙudirin ya kasance mai jan hankali ga mutane da yawa kuma sun yi tasiri sosai akan tafiyar Apple da Pixar.
Tasirin wasu
Ko suna yi muku aiki ko ku don su, mutane koyaushe suna buƙatar sanin ayyukansu, kuma suna amsawa sosai ga nunin soyayya. Steve Jobs ya san wannan gaskiyar sosai. Zai iya farantawa ko da manyan manajoji, kuma mutane suna sha'awar sanin Ayyuka. Amma ba shakka shi ba darekta ba ne wanda kawai ke cika da kyau: "Yana iya zama kyakkyawa ga mutanen da ya ƙi, kamar yadda zai iya cutar da waɗanda yake so," in ji tarihin rayuwarsa.
Shafi abubuwan tunawa
Yaya game da yin riya cewa duk kyawawan ra'ayoyin sun fito daga gare ku? Idan kun canza ra'ayin ku, babu wani abu mafi sauƙi fiye da manne wa sabon tunanin hakori da ƙusa. Ana iya sarrafa abubuwan da suka gabata a cikin sauƙi. Babu wanda zai iya zama daidai a kowane lokaci a kowane yanayi - har ma Steve Jobs. Amma ya kasance gwani wajen gamsar da mutane kan rashin kuskurensa. Ya san yadda zai rike matsayinsa da gaske, amma idan matsayin wani ya zama mafi kyau, Ayyuka ba su da matsala wajen daidaita shi.
Lokacin da Apple ya yanke shawarar bude shagunan sayar da nasa, Ron Johnson ya zo da ra'ayin Genius Bar, wanda "mafi kyawun mutanen Mac" ke aiki. Ayyuka da farko sun yi watsi da ra'ayin a matsayin mahaukaci. “Ba za ku iya cewa suna da hankali ba. Su 'yan ƙwallo ne," in ji shi. Washegari, duk da haka, an nemi Majalisar Ƙaddamarwa ta yi rajistar alamar kasuwanci "Genius Bar".
Yi yanke shawara da sauri. Koyaushe akwai lokacin canji.
Lokacin da ya zo ga kera sabbin samfura, Apple ba kasafai ya tsunduma cikin nazarin karatu, safiyo, ko gudanar da bincike ba. Muhimmiyar yanke shawara da wuya ta ɗauki watanni a lokaci ɗaya - Steve Jobs na iya samun gundura da sauri kuma yana son yanke shawara mai sauri dangane da yadda yake ji. Misali, a yanayin iMac na farko, Ayyuka da sauri sun yanke shawarar sakin sabbin kwamfutoci cikin launuka masu launi. Jony Ive, babban mai zanen kamfanin Apple, ya tabbatar da cewa rabin sa’a ya isa ga Ayyuka don yanke shawarar da za ta dauki watanni a wasu wurare. Injiniya Jon Rubinstein, a gefe guda, ya yi ƙoƙarin aiwatar da faifan CD don iMac, amma Ayyuka sun ƙi shi kuma ya matsa don samun ramummuka masu sauƙi. Duk da haka, ba zai yiwu a ƙone kiɗa tare da waɗannan ba. Ayyuka sun canza ra'ayinsa bayan fitowar rukunin farko na iMacs, don haka kwamfutocin Apple da suka biyo baya sun riga sun sami tuƙi.
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Kar a jira a warware matsalolin. A warware su yanzu.
Lokacin da Ayyuka ya yi aiki a Pixar akan Labarin Toy mai rai, halin ɗan saniya Woody bai fito daga labarin sau biyu mafi kyau ba, musamman saboda tsoma baki a cikin rubutun da kamfanin Disney ya yi. Amma Ayyuka sun ƙi barin mutanen Disney su lalata ainihin labarin Pixar. "Idan wani abu ba daidai ba ne, ba za ku iya watsi da shi ba kawai ku ce za ku gyara shi daga baya," in ji Jobs. "Hakanan wasu kamfanoni ke yi". Ya matsawa Pixar ya sake daukar nauyin fim, Woody ya zama sanannen hali, kuma fim na farko da aka taɓa yin fim ɗin gabaɗaya a cikin 3D ya kafa tarihi.
Hanyoyi biyu don magance matsaloli
Ayyuka sau da yawa suna ganin duniya a cikin baƙar fata da fari - mutane ko dai jarumawa ne ko mugaye, samfuran suna da kyau ko kuma mummuna. Kuma tabbas yana son Apple ya kasance cikin fitattun 'yan wasa. Kafin kamfanin Apple ya fito da Macintosh na farko, daya daga cikin injiniyoyin sai da ya kera linzamin kwamfuta wanda zai iya tafiyar da siginar cikin sauki ta kowane bangare, ba wai sama da kasa ko hagu ko dama ba. Sai dai kash, Jobs ya taba jin nishinsa cewa ba zai yiwu a samar da irin wannan linzamin kwamfuta a kasuwa ba, sai ya amsa ya fidda shi. Nan take Bill Atkinson ya kwace damar, wanda ya zo Jobs da bayanin cewa ya iya kera linzamin kwamfuta.
Zuwa iyakar
Dukanmu mun san cewa "huta a kan ku". Lallai nasara sau da yawa kan gwada mutane su daina aiki. Amma Ayyuka sun bambanta a wannan batun kuma. Lokacin da farensa mai ƙarfin gwiwa don siyan Pixar ya tabbatar ya biya, kuma Labarin Toy ya sami nasara a zukatan masu suka da masu sauraro, ya mai da Pixar ya zama kamfani na kasuwanci a bainar jama'a. Mutane da yawa, ciki har da John Lasseter, sun ƙarfafa shi daga wannan mataki, amma Ayuba ya dage - kuma tabbas ba zai yi nadama ba a nan gaba.
Duk abin da ke ƙarƙashin iko
Komawar Ayyuka ga Apple a rabi na biyu na 1990s babban labari ne. Ayyuka da farko sun yi iƙirarin cewa yana komawa kamfani ne kawai a matsayin mai ba da shawara, amma masu ciki aƙalla sun yi la'akari da inda dawowar sa zai kai. A lokacin da hukumar ta ki amincewa da bukatarsa ta kara darajar hajojin, sai ya ce aikinsa shi ne ya taimaka wa kamfanin, amma ba lallai ne ya kasance a ciki ba idan wani ba ya son wani abu. Ya yi iƙirarin cewa dubban yanke shawara masu wuyar gaske sun rataya a wuyansa, kuma idan bai isa ya yi aikinsa ba kamar yadda wasu suka ce, zai fi kyau ya tafi. Ayyuka sun sami abin da yake so, amma bai isa ba. Mataki na gaba shine cikakken maye gurbin mambobin kwamitin gudanarwa da
Tsaya don kamala, ba komai
Lokacin da yazo ga samfurori, Ayyuka sun ƙi yin sulhu. Burinsa ba shine kawai ya doke gasar ko samun kudi ba. Ya so ya yi mafi kyawun samfurori. Daidai. Cikakkar manufa ita ce manufar da ya bi tare da taurin kansa, kuma ba ya tsoron korar ma'aikatan da ke da alhakin kai tsaye ko wasu matakai makamancin haka a kan hanyarsa. Ya rage aikin samar da duk samfuran Apple daga watanni huɗu zuwa biyu, yayin haɓaka iPod ya nace akan maɓallin sarrafawa guda ɗaya don duk ayyuka. Ayyuka sun yi nasarar gina irin wannan Apple wanda ga wasu ya yi kama da wani nau'i na addini ko addini. "Steve ya ƙirƙiri alamar salon rayuwa," in ji wanda ya kafa Oracle Larry Ellison. "Akwai motocin da mutane ke alfahari da su - Porsche, Ferrari, Prius - saboda abin da nake tuka yana faɗi wani abu game da ni. Kuma mutane suna jin haka game da kayayyakin Apple, ”in ji shi.
Zai iya zama sha'awar ku
Gates ya kasance mafi inganci
Ya kasance mai ilimin halin dan Adam, mai son zaman lafiya, ya wawure ra'ayi irin wannan mugun abu ne da wannan al'umma ke yabo da daukaka.
Na ji dadi ba ni da shugaba irin wannan. :-)