Ondrej Holzman A karo na biyu, shugaban kamfanin Apple Tim Cook ya zauna a kujera mai zafi a taron D11 da aka gudanar a Rancho Palos Verdes, California. Kwararrun 'yan jarida Walt Mossberg da Kara Swisher sun yi hira da shi kusan awa daya da rabi kuma sun koyi wasu bayanai masu ban sha'awa daga magajin Steve Jobs ...
Sun yi magana game da yanayin Apple na yanzu, canje-canjen jagoranci wanda ya haifar da Jony Ive a cikin muhimmiyar rawa, yiwuwar sabbin samfuran Apple, da kuma dalilin da yasa Apple baya yin nau'ikan iPhone da yawa, amma yana iya nan gaba.
Yaya Apple yake yi?
Tim Cook yana da cikakkiyar amsa ga tambayar ko ra'ayin Apple zai iya canzawa dangane da raguwar ra'ayoyin juyin juya hali, raguwar farashin hannun jari ko karuwar matsin lamba daga masu fafatawa. "Kwarai kuwa," Cook yace da gaske.
[do action=”citation”] Har yanzu muna da wasu samfuran juyin juya hali a cikinmu.[/do]
"Apple kamfani ne da ke kera kayayyaki, don haka muna tunanin samfuran. Koyaushe muna da gasa don mai da hankali a kai, amma mun fi mai da hankali kan samar da mafi kyawun samfura. Kullum muna komawa gare shi. Muna son yin mafi kyawun waya, mafi kyawun kwamfutar hannu, mafi kyawun kwamfuta. Ina ganin abin da muke yi ke nan," ya bayyana Cook ga editan duo da waɗanda ke cikin zauren, wanda aka sayar da shi da wuri.
Cook baya ganin raguwar hannun jari a matsayin babbar matsala, kodayake ya yarda cewa abin takaici ne. "Idan muka ƙirƙiri manyan kayayyaki waɗanda ke wadatar da rayuwar mutane, to wasu abubuwa za su faru." yayi sharhi akan yuwuwar motsi na lankwasa akan ginshiƙi na hannun jari na Cook, yana tuna farkon ƙarni da ƙarshen 90s. A can ma, hannun jari suna fuskantar irin wannan yanayin.
"Har yanzu muna da wasu samfuran juyin juya hali a cikin bututun," Cook ya ce da karfin gwiwa lokacin da Mossberg ya tambaye shi ko Apple ne har yanzu kamfanin da zai iya kawo na'urar da ke canza wasa zuwa kasuwa.
Key Jony Ive da jagoranci canje-canje
Ko a wannan karon, kankarar ba ta karye musamman ba kuma Tim Cook bai fara magana kan kayayyakin da Apple ke shirin gabatarwa ba. Duk da haka, ya raba wasu bayanai masu ban sha'awa da ban sha'awa. Ya tabbatar da cewa ya kamata a bullo da sabbin nau’o’in iOS da OS X a taron WWDC mai zuwa, kuma sauye-sauyen da aka samu a manyan jami’an kamfanin na nufin za su iya mai da hankali sosai kan hadin gwiwar hardware, software da kuma ayyuka a Apple. Jony Ive yana taka muhimmiyar rawa a duk wannan.
"Eh, hakika Jony shine babban mutum. Mun fahimci cewa shekaru da yawa ya kasance mai ba da shawara ga yadda samfuran Apple suke kama da kuma fahimtar su, kuma yana iya yin hakan don software ɗinmu." In ji Cook na kamfanin "mafi ban mamaki" mai zanen jagorar kamfanin.
Kamar yadda aka zata, Kara Swisher ya shiga cikin manyan canje-canje a cikin jagorancin Apple na ciki wanda ya faru a bara wanda kuma ya sa matsayin Jony Ive ya canza. “Ba na son yin magana a kan wadanda ba su nan. Amma ya kasance game da kusantar da duk ƙungiyoyin kusa da juna don mu sami ƙarin lokaci don samun cikakkiyar dacewa. Bayan watanni bakwai zan iya cewa ina tsammanin ya kasance canji mai ban mamaki. Craig (Federighi) yana sarrafa iOS da OS X, wanda yake da kyau. Eddy (Cue) yana mai da hankali kan sabis, wanda kuma yana da kyau. ”
Watches, tabarau...
Tabbas, tattaunawar ba za ta iya ba sai dai ta juya zuwa sabbin samfura da sabbin abubuwa kamar Google Glass ko agogon da ake zargin Apple yana aiki da su. "Yana da yankin da ya cancanci a bincika," In ji Cook a kan batun fasahar "sawa". "Sun cancanci yin farin ciki game da abubuwa irin wannan. Kamfanoni da yawa za su yi wasa a kan akwatin yashi. "
[do action=”quote”] Ban ga wani abu mai kyau ba tukuna.[/do]
Cook ya ce iPhone din ya tura Apple gaba cikin sauri, kuma allunan sun kara habaka ci gaban kamfanin na California, amma daga baya ya lura cewa har yanzu kamfanin nasa yana da damar ci gaba. "Ina ganin fasahar sawa da muhimmanci sosai. Ina tsammanin za mu kara jin labarinta.”
Amma Cook bai takamaimai ba, babu wata kalma game da shirye-shiryen Apple. Akalla babban jami’in zartarwa ya yabawa kamfanin Nike, wanda ya ce ya yi babban aiki tare da Fuelband, dalilin da ya sa Cook ma ke amfani da shi. “Akwai manyan na'urori masu yawa a wajen, amma ina nufin, ban ga wani abu mai daɗi ba tukuna wanda zai iya yin fiye da abu ɗaya. Ban ga abin da zai gamsar da yaran da ba su sanya gilashi ko agogo ko wani abu ba su fara sanya su. opines Cook, wanda ya sanya gilashin kansa, amma ya yarda: "Ina sa gilashin saboda dole ne. Ban san mutane da yawa da suke sanya su ba tare da dole ba.'
Ko Gilashin Google bai burge Cook da yawa ba. "Zan iya ganin wasu abubuwa masu kyau a cikin su kuma za su iya kama su a wasu kasuwanni, amma ba zan iya tunanin suna kama da jama'a ba." Cook ya kara da cewa: "Don shawo kan mutane su sanya wani abu, samfurin ku ya zama abin ban mamaki. Idan muka tambayi gungun matasa 'yan shekara 20 wanene ya sa agogon hannu, ba na jin wani zai fito."
Ƙarin iPhones?
"Yana buƙatar ƙoƙari mai yawa don yin waya mai kyau," Cook ya amsa tambayar Mossberg game da dalilin da yasa Apple ba shi da nau'ikan iPhone da yawa a cikin fayil ɗin sa, kama da sauran samfuran da abokan ciniki za su iya zaɓar daidai da bukatunsu. Yayin da Cook ya yarda da Mossberg cewa mutane suna ƙara sha'awar manyan nunin nuni, ya ƙara da cewa suma suna zuwa da tsada. “Mutane suna kallon girman. Amma kuma suna neman ganin ko hotunansu suna da kalar da suka dace? Shin suna sa ido kan ma'auni na fari, nuna haske, rayuwar batir?'
[yi mataki = "citation"] Shin muna kan lokacin da bukatar mutane ta kasance kamar yadda dole ne mu je gare shi (yawan nau'ikan iPhone)?[/ yi]?
Apple baya aiki yanzu don fito da nau'ikan iri da yawa, amma maimakon yin la'akari da duk zaɓuɓɓuka kuma a ƙarshe ƙirƙirar iPhone ɗaya wanda zai zama mafi kyawun sasantawa. "Masu amfani suna so mu yi la'akari da komai sannan mu yanke shawara. A wannan lokacin, muna tsammanin nunin Retina da muka bayar shine a fili mafi kyau. "
Duk da haka, Cook bai rufe ƙofar don yiwuwar "na biyu" iPhone ba. "Ma'anar ita ce duk waɗannan samfuran (iPods) sun yi amfani da masu amfani daban-daban, dalilai daban-daban da buƙatu daban-daban." muhawara Cook tare da Mossberg game da dalilin da yasa ake samun ƙarin iPods da iPhone guda ɗaya kawai. “Tambaya ce a waya. Shin muna a lokacin da bukatar mutane ta kasance da za mu je gare shi?” Cook sabili da haka bai categorically categorically kãfirta mai yiwuwa iPhone tare da sauran ayyuka da farashin. "Ba mu yi ba tukuna, amma hakan ba yana nufin hakan ba zai faru nan gaba ba."
Apple TV. Sake
An yi magana game da TV ɗin da Apple zai iya fito da shi shekaru da yawa. A yanzu, duk da haka, ya rage kawai hasashe, kuma Apple ya ci gaba da samun nasara sosai wajen siyar da Apple TV, wanda ba talabijin ba ne a ma'anar kalmar. Koyaya, Cook ya ci gaba da cewa Cupertino yana sha'awar wannan sashin.
[yi mataki = "citation"] Muna da babban hangen nesa don talabijin.[/do]
"Yawancin masu amfani sun fada cikin soyayya da Apple TV. Akwai abubuwa da yawa da za a cire daga wannan, kuma da yawa a Apple sun yarda cewa masana'antar TV na iya yin tare da haɓakawa. Ba na son yin cikakken bayani, amma muna da babban hangen nesa kan talabijin." ya bayyana Cook, ya kara da cewa ba shi da wani abu da zai nuna masu amfani a yanzu, amma Apple yana sha'awar wannan batu.
"Na gode wa Apple TV, muna da ƙarin sani game da sashin TV. Shahararriyar Apple TV tana da girma fiye da yadda muke zato saboda ba ma inganta wannan samfurin kamar sauran. Yana da kwarin gwiwa,” tunatar da Cook cewa Apple TV har yanzu shine "sha'awa" ga Apple. “Kwarewar talabijin na yanzu ba shine abin da mutane da yawa za su zata ba. Ba abin da kuke tsammani kwanakin nan ba ne. Ya fi game da kwarewa daga shekaru goma zuwa ashirin da suka wuce."
Apple zai buɗe ƙarin ga masu haɓakawa
A wata doguwar hira da aka yi da Tim Cook, an tilasta masa amincewa da cewa manhajar Apple ta fi rufe idan aka kwatanta da gasar, amma a lokaci guda ya ce hakan na iya canzawa. "Game da bude API, ina tsammanin za ku ga karin budewa daga gare mu a nan gaba, amma ba shakka ba har sai mun yi hadarin mummunan kwarewar mai amfani," Cook ya bayyana cewa Apple koyaushe zai kare wasu sassan tsarin sa.
[do action=”quote”] Idan muka yi tunanin jigilar kayan aiki zuwa Android yana da ma'ana a gare mu, za mu yi shi.[/do]
Walt Mossberg ya ambaci sabon Gidan Facebook a cikin wannan mahallin. An yi rade-radin cewa Facebook ya fara tuntubar Apple da sabon masarrafarsa, amma Apple ya ki bayar da hadin kai. Tim Cook bai tabbatar da wannan da'awar ba, amma ya yarda cewa wasu masu amfani suna son samun ƙarin zaɓuɓɓukan keɓancewa a cikin iOS fiye da abubuwan da Android ke bayarwa, misali. "Ina tsammanin abokan ciniki suna biyan mu don yanke shawara a kansu. Na ga wasu daga cikin waɗannan allon tare da saitunan daban-daban kuma ban tsammanin ya kamata ya zama abin da masu amfani ke so ba." Cook ya bayyana. "Idan wasu suna so? Eh iya iya."
Lokacin da aka tambayi Cook kai tsaye ko Apple zai ƙyale wasu kamfanoni su ƙara ƙarin fasali zuwa na'urorin iOS, Cook ya tabbatar da hakan. Koyaya, idan wasu suna son, alal misali, Shugaban Taɗi daga Gidan Facebook da aka ambata, ba za su gan su a cikin iOS ba. "A koyaushe akwai ƙarin abin da kamfanoni za su iya yi tare, amma ba na jin wannan shine abin." Cook ya amsa.
Gidan hoton hoto
A cewar Cook, falsafa ɗaya ce da Apple ke ɗauka a ko'ina. "Za ku iya ɗaukar wannan falsafar ku yi amfani da ita ga duk abin da muke yi: idan yana da ma'ana, za mu yi shi. Ba mu da wata matsala ta addini.” Duk da haka, har yanzu akwai tambayar ko Apple zai ba da damar iCloud a yi amfani da Android kuma. “Ba shi da ma’ana a yau. Amma zai kasance haka har abada? Wa ya sani."
Ina son abu ɗaya kawai daga Apple. Gabatar da iMessage don Windows. Domin a lokacin da dole ka yi amfani da shi a wurin aiki, za ka iya manta game da saƙon rubutu tare da masoya ta iMessage. Wanda sannan ya kai ga neman wasu madadin hanyar sadarwa kuma bai dace ba... Mutum kawai ba zai iya amfani da iMessage ba don duk sadarwa da raba saƙonni tsakanin manzanni da yawa:-/
Kuma menene game da FaceTime? ;-)
Abin da zan yi maraba da sabon OS X shine fasalin taɓa taɓawa sau biyu a saman sandar baƙar fata a cikin iOS wanda ke mayar da ku zuwa farkon rubutun. Wasu gidajen yanar gizon suna da maɓallin software, amma misali a cikin dogon imel ko a cikin akwatin inbox na bincika sannan in sake komawa farkon. Wataƙila akwai gajeriyar hanyar keyboard, amma me yasa ka cire hannunka daga linzamin kwamfuta :)
BetterTouchTool, Ina da yatsa uku sama da ƙasa kafa wanda ke aiki azaman Gida da Ƙarshe. ;)
Daidai, Ina da abu ɗaya, babu matsala ko kaɗan ...
Dangane da rabon iPhones zuwa nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan iPods fiye da na iPods ... da kyau, kamar na motoci ne ... bincike ya nuna cewa mutane sun fi kulawa da launin motar fiye da gurɓataccen iska - wato, suna sha'awar kawai. a cikin waje maras ban sha'awa da tari a cikin motar (ba ina nufin ciki ba) ... har ma da iPhone iri ɗaya ne.. mutane kawai suna sha'awar waje - suna son babban nuni, suna son ƙaramin nuni, suna son keyboard, da sauransu. Amma abin da ke ciki baya sha'awar su ...
Ina fata cewa za a iya sanya wani mai gasa a cikin iPhone. Yi tunanin iPhone tare da Windows. Bom. Da fatan apple macintosh zai ba da izini wata rana.
Ya tunatar da ni game da tambayar Rediyo Yerevan: "Shin zai yiwu a gina zamantakewa a Switzerland?" - "e, amma me ya sa?" ;-)
Kyakkyawan Aiki Ondrej!